Global Demand Side Platform Software Market

Demand Side Platform Software Comprehensive Study by Type (Cloud-based, On-premise), Organization Size (Small Business, Medium Business, Large Enterprises), Programmatic Buys (Preferred Deal, Programmatic Guaranteed, Private Marketplace, Open Exchange Buy), Industry (Consumer Goods, Retail and Restaurant, BFSI, Media Entertainment, Healthcare, Travel and Transportation, Government), Functions (Targeting, Frequency capping, Budget pacing, Creative optimizations) Players and Region - Global Market Outlook to 2027

Demand Side Platform Software Market by XX Submarkets | Forecast Years 2022-2027  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
About Demand Side Platform Software
Demand Side Platform is the stored brain of programmatic advertising, which works with advertising agencies to identify their audiences and do the further process in line to deliver ads after bid on and buy impressions. Advertisers use the Demand Side Platform in order to participate in an RTB technology auction. The DSP is the advertisers’ campaign management online service where advertisers are provided with special features for buying advertisement spaces in real-time. DSP companies have a particular computer-based technology for media buying automation across different sources. The main purpose of DSP is to buy ad placements at the minimum price and to show advertisements to those users who have as perfect a match as possible with the advertiser’s requests. It offers various advantages such as real-time bidding, easy management, and enhanced campaign reporting. These advantages making it easier for the user to opt for this system and thus enhance the rate of adoption of the demand-side platforms across various industries.

AttributesDetails
Study Period2017-2027
Base Year2021
UnitValue (USD Million)


The market is highly fragmented by the market-leading players. This industry is seeing huge growth opportunities in the coming years, therefore there is an increasing number of new market entrants in this industry. Along with that existing players are adopting market growth strategies such as collaborations, new product launches, and others. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Demand Side Platform Software market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.

MediaMath (United States), DoubleClick (United States), Criteo Dynamic (United States), Google Marketing Platform (United States), Centro (United States), Dataxu (United States), Choozle Inc. (United States), Adobe Inc. (United States), Rocket Fuel (United States), Rubicon Project (United States), IgnitionOne Platform (United States) and Gravity4 (United States) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are AppNexus Console (United States), Adform (Denmark), BrightRoll (United States), Fiksu (United States), Quantcast (United States) and Tapad (United States).

Segmentation Overview
AMA Research has segmented the market of Global Demand Side Platform Software market by Type (Cloud-based and On-premise) and Region.



On the basis of geography, the market of Demand Side Platform Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Organization Size, the sub-segment i.e. Small Business will boost the Demand Side Platform Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Programmatic Buys , the sub-segment i.e. Preferred Deal will boost the Demand Side Platform Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Industry , the sub-segment i.e. Consumer Goods will boost the Demand Side Platform Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Functions, the sub-segment i.e. Targeting will boost the Demand Side Platform Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Influencing Trend:
Real Time Bidding In Programmatic Buying To Show Right Ads To Right People

Market Growth Drivers:
Growth of Social Media and Social Advertising, Popularity of Mobile Advertising With Increasing Mobile Devices and Optimizing Digital Experiences to Meet the Changing Customer Preferences

Challenges:
Requirement Of Significant Investment Due To High Cost Of Demand Side Platforms

Restraints:
Complexity Associated With Software and High Initial Cost

Opportunities:
Programmatic Advertising Has Been Steadily Growing and Inefficient Traditional Online Display Advertising

Market Leaders and their expansionary development strategies
In September 2023, Lotame and Oracle Data Cloud has Announced a partnership to integrate their DSP platforms. This partnership will allow Lotame customers to access Oracle's DMP (Data Management Platform) data within the Lotame DSP, and vice versa.
In October 2023, Lotame launches DSP 5.0: This new version of the Lotame DSP features a redesigned interface, improved campaign management tools, and new targeting capabilities.


Key Target Audience
Consulting Service Providers, Resellers, Research Organizations, Enterprise Users, Technology Providers, Value-Added Resellers (Vars), Cloud Service Providers, Government Organizations, Communications Service Providers (Csps) and Others

About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.

Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.

The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.

Report Objectives / Segmentation Covered

By Type
  • Cloud-based
  • On-premise
By Organization Size
  • Small Business
  • Medium Business
  • Large Enterprises

By Programmatic Buys
  • Preferred Deal
  • Programmatic Guaranteed
  • Private Marketplace
  • Open Exchange Buy

By Industry
  • Consumer Goods
  • Retail and Restaurant
  • BFSI
  • Media Entertainment
  • Healthcare
  • Travel and Transportation
  • Government

By Functions
  • Targeting
  • Frequency capping
  • Budget pacing
  • Creative optimizations

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Growth of Social Media and Social Advertising
      • 3.2.2. Popularity of Mobile Advertising With Increasing Mobile Devices
      • 3.2.3. Optimizing Digital Experiences to Meet the Changing Customer Preferences
    • 3.3. Market Challenges
      • 3.3.1. Requirement Of Significant Investment Due To High Cost Of Demand Side Platforms
    • 3.4. Market Trends
      • 3.4.1. Real Time Bidding In Programmatic Buying To Show Right Ads To Right People
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Demand Side Platform Software, by Type, Organization Size, Programmatic Buys , Industry , Functions and Region (value and price ) (2016-2021)
    • 5.1. Introduction
    • 5.2. Global Demand Side Platform Software (Value)
      • 5.2.1. Global Demand Side Platform Software by: Type (Value)
        • 5.2.1.1. Cloud-based
        • 5.2.1.2. On-premise
      • 5.2.2. Global Demand Side Platform Software by: Organization Size (Value)
        • 5.2.2.1. Small Business
        • 5.2.2.2. Medium Business
        • 5.2.2.3. Large Enterprises
      • 5.2.3. Global Demand Side Platform Software by: Functions (Value)
        • 5.2.3.1. Targeting
        • 5.2.3.2. Frequency capping
        • 5.2.3.3. Budget pacing
        • 5.2.3.4. Creative optimizations
      • 5.2.4. Global Demand Side Platform Software Region
        • 5.2.4.1. South America
          • 5.2.4.1.1. Brazil
          • 5.2.4.1.2. Argentina
          • 5.2.4.1.3. Rest of South America
        • 5.2.4.2. Asia Pacific
          • 5.2.4.2.1. China
          • 5.2.4.2.2. Japan
          • 5.2.4.2.3. India
          • 5.2.4.2.4. South Korea
          • 5.2.4.2.5. Taiwan
          • 5.2.4.2.6. Australia
          • 5.2.4.2.7. Rest of Asia-Pacific
        • 5.2.4.3. Europe
          • 5.2.4.3.1. Germany
          • 5.2.4.3.2. France
          • 5.2.4.3.3. Italy
          • 5.2.4.3.4. United Kingdom
          • 5.2.4.3.5. Netherlands
          • 5.2.4.3.6. Rest of Europe
        • 5.2.4.4. MEA
          • 5.2.4.4.1. Middle East
          • 5.2.4.4.2. Africa
        • 5.2.4.5. North America
          • 5.2.4.5.1. United States
          • 5.2.4.5.2. Canada
          • 5.2.4.5.3. Mexico
    • 5.3. Global Demand Side Platform Software (Price)
      • 5.3.1. Global Demand Side Platform Software by: Type (Price)
  • 6. Demand Side Platform Software: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2021)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. MediaMath (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. DoubleClick (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Criteo Dynamic (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Google Marketing Platform (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Centro (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Dataxu (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Choozle Inc. (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Adobe Inc. (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Rocket Fuel (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Rubicon Project (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
      • 6.4.11. IgnitionOne Platform (United States)
        • 6.4.11.1. Business Overview
        • 6.4.11.2. Products/Services Offerings
        • 6.4.11.3. Financial Analysis
        • 6.4.11.4. SWOT Analysis
      • 6.4.12. Gravity4 (United States)
        • 6.4.12.1. Business Overview
        • 6.4.12.2. Products/Services Offerings
        • 6.4.12.3. Financial Analysis
        • 6.4.12.4. SWOT Analysis
  • 7. Global Demand Side Platform Software Sale, by Type, Organization Size, Programmatic Buys , Industry , Functions and Region (value and price ) (2022-2027)
    • 7.1. Introduction
    • 7.2. Global Demand Side Platform Software (Value)
      • 7.2.1. Global Demand Side Platform Software by: Type (Value)
        • 7.2.1.1. Cloud-based
        • 7.2.1.2. On-premise
      • 7.2.2. Global Demand Side Platform Software by: Organization Size (Value)
        • 7.2.2.1. Small Business
        • 7.2.2.2. Medium Business
        • 7.2.2.3. Large Enterprises
      • 7.2.3. Global Demand Side Platform Software by: Functions (Value)
        • 7.2.3.1. Targeting
        • 7.2.3.2. Frequency capping
        • 7.2.3.3. Budget pacing
        • 7.2.3.4. Creative optimizations
      • 7.2.4. Global Demand Side Platform Software Region
        • 7.2.4.1. South America
          • 7.2.4.1.1. Brazil
          • 7.2.4.1.2. Argentina
          • 7.2.4.1.3. Rest of South America
        • 7.2.4.2. Asia Pacific
          • 7.2.4.2.1. China
          • 7.2.4.2.2. Japan
          • 7.2.4.2.3. India
          • 7.2.4.2.4. South Korea
          • 7.2.4.2.5. Taiwan
          • 7.2.4.2.6. Australia
          • 7.2.4.2.7. Rest of Asia-Pacific
        • 7.2.4.3. Europe
          • 7.2.4.3.1. Germany
          • 7.2.4.3.2. France
          • 7.2.4.3.3. Italy
          • 7.2.4.3.4. United Kingdom
          • 7.2.4.3.5. Netherlands
          • 7.2.4.3.6. Rest of Europe
        • 7.2.4.4. MEA
          • 7.2.4.4.1. Middle East
          • 7.2.4.4.2. Africa
        • 7.2.4.5. North America
          • 7.2.4.5.1. United States
          • 7.2.4.5.2. Canada
          • 7.2.4.5.3. Mexico
    • 7.3. Global Demand Side Platform Software (Price)
      • 7.3.1. Global Demand Side Platform Software by: Type (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Demand Side Platform Software: by Type(USD Million)
  • Table 2. Demand Side Platform Software Cloud-based , by Region USD Million (2016-2021)
  • Table 3. Demand Side Platform Software On-premise , by Region USD Million (2016-2021)
  • Table 4. Demand Side Platform Software: by Organization Size(USD Million)
  • Table 5. Demand Side Platform Software Small Business , by Region USD Million (2016-2021)
  • Table 6. Demand Side Platform Software Medium Business , by Region USD Million (2016-2021)
  • Table 7. Demand Side Platform Software Large Enterprises , by Region USD Million (2016-2021)
  • Table 8. Demand Side Platform Software: by Functions(USD Million)
  • Table 9. Demand Side Platform Software Targeting , by Region USD Million (2016-2021)
  • Table 10. Demand Side Platform Software Frequency capping , by Region USD Million (2016-2021)
  • Table 11. Demand Side Platform Software Budget pacing , by Region USD Million (2016-2021)
  • Table 12. Demand Side Platform Software Creative optimizations , by Region USD Million (2016-2021)
  • Table 13. South America Demand Side Platform Software, by Country USD Million (2016-2021)
  • Table 14. South America Demand Side Platform Software, by Type USD Million (2016-2021)
  • Table 15. South America Demand Side Platform Software, by Organization Size USD Million (2016-2021)
  • Table 16. South America Demand Side Platform Software, by Programmatic Buys USD Million (2016-2021)
  • Table 17. South America Demand Side Platform Software, by Industry USD Million (2016-2021)
  • Table 18. South America Demand Side Platform Software, by Functions USD Million (2016-2021)
  • Table 19. Brazil Demand Side Platform Software, by Type USD Million (2016-2021)
  • Table 20. Brazil Demand Side Platform Software, by Organization Size USD Million (2016-2021)
  • Table 21. Brazil Demand Side Platform Software, by Programmatic Buys USD Million (2016-2021)
  • Table 22. Brazil Demand Side Platform Software, by Industry USD Million (2016-2021)
  • Table 23. Brazil Demand Side Platform Software, by Functions USD Million (2016-2021)
  • Table 24. Argentina Demand Side Platform Software, by Type USD Million (2016-2021)
  • Table 25. Argentina Demand Side Platform Software, by Organization Size USD Million (2016-2021)
  • Table 26. Argentina Demand Side Platform Software, by Programmatic Buys USD Million (2016-2021)
  • Table 27. Argentina Demand Side Platform Software, by Industry USD Million (2016-2021)
  • Table 28. Argentina Demand Side Platform Software, by Functions USD Million (2016-2021)
  • Table 29. Rest of South America Demand Side Platform Software, by Type USD Million (2016-2021)
  • Table 30. Rest of South America Demand Side Platform Software, by Organization Size USD Million (2016-2021)
  • Table 31. Rest of South America Demand Side Platform Software, by Programmatic Buys USD Million (2016-2021)
  • Table 32. Rest of South America Demand Side Platform Software, by Industry USD Million (2016-2021)
  • Table 33. Rest of South America Demand Side Platform Software, by Functions USD Million (2016-2021)
  • Table 34. Asia Pacific Demand Side Platform Software, by Country USD Million (2016-2021)
  • Table 35. Asia Pacific Demand Side Platform Software, by Type USD Million (2016-2021)
  • Table 36. Asia Pacific Demand Side Platform Software, by Organization Size USD Million (2016-2021)
  • Table 37. Asia Pacific Demand Side Platform Software, by Programmatic Buys USD Million (2016-2021)
  • Table 38. Asia Pacific Demand Side Platform Software, by Industry USD Million (2016-2021)
  • Table 39. Asia Pacific Demand Side Platform Software, by Functions USD Million (2016-2021)
  • Table 40. China Demand Side Platform Software, by Type USD Million (2016-2021)
  • Table 41. China Demand Side Platform Software, by Organization Size USD Million (2016-2021)
  • Table 42. China Demand Side Platform Software, by Programmatic Buys USD Million (2016-2021)
  • Table 43. China Demand Side Platform Software, by Industry USD Million (2016-2021)
  • Table 44. China Demand Side Platform Software, by Functions USD Million (2016-2021)
  • Table 45. Japan Demand Side Platform Software, by Type USD Million (2016-2021)
  • Table 46. Japan Demand Side Platform Software, by Organization Size USD Million (2016-2021)
  • Table 47. Japan Demand Side Platform Software, by Programmatic Buys USD Million (2016-2021)
  • Table 48. Japan Demand Side Platform Software, by Industry USD Million (2016-2021)
  • Table 49. Japan Demand Side Platform Software, by Functions USD Million (2016-2021)
  • Table 50. India Demand Side Platform Software, by Type USD Million (2016-2021)
  • Table 51. India Demand Side Platform Software, by Organization Size USD Million (2016-2021)
  • Table 52. India Demand Side Platform Software, by Programmatic Buys USD Million (2016-2021)
  • Table 53. India Demand Side Platform Software, by Industry USD Million (2016-2021)
  • Table 54. India Demand Side Platform Software, by Functions USD Million (2016-2021)
  • Table 55. South Korea Demand Side Platform Software, by Type USD Million (2016-2021)
  • Table 56. South Korea Demand Side Platform Software, by Organization Size USD Million (2016-2021)
  • Table 57. South Korea Demand Side Platform Software, by Programmatic Buys USD Million (2016-2021)
  • Table 58. South Korea Demand Side Platform Software, by Industry USD Million (2016-2021)
  • Table 59. South Korea Demand Side Platform Software, by Functions USD Million (2016-2021)
  • Table 60. Taiwan Demand Side Platform Software, by Type USD Million (2016-2021)
  • Table 61. Taiwan Demand Side Platform Software, by Organization Size USD Million (2016-2021)
  • Table 62. Taiwan Demand Side Platform Software, by Programmatic Buys USD Million (2016-2021)
  • Table 63. Taiwan Demand Side Platform Software, by Industry USD Million (2016-2021)
  • Table 64. Taiwan Demand Side Platform Software, by Functions USD Million (2016-2021)
  • Table 65. Australia Demand Side Platform Software, by Type USD Million (2016-2021)
  • Table 66. Australia Demand Side Platform Software, by Organization Size USD Million (2016-2021)
  • Table 67. Australia Demand Side Platform Software, by Programmatic Buys USD Million (2016-2021)
  • Table 68. Australia Demand Side Platform Software, by Industry USD Million (2016-2021)
  • Table 69. Australia Demand Side Platform Software, by Functions USD Million (2016-2021)
  • Table 70. Rest of Asia-Pacific Demand Side Platform Software, by Type USD Million (2016-2021)
  • Table 71. Rest of Asia-Pacific Demand Side Platform Software, by Organization Size USD Million (2016-2021)
  • Table 72. Rest of Asia-Pacific Demand Side Platform Software, by Programmatic Buys USD Million (2016-2021)
  • Table 73. Rest of Asia-Pacific Demand Side Platform Software, by Industry USD Million (2016-2021)
  • Table 74. Rest of Asia-Pacific Demand Side Platform Software, by Functions USD Million (2016-2021)
  • Table 75. Europe Demand Side Platform Software, by Country USD Million (2016-2021)
  • Table 76. Europe Demand Side Platform Software, by Type USD Million (2016-2021)
  • Table 77. Europe Demand Side Platform Software, by Organization Size USD Million (2016-2021)
  • Table 78. Europe Demand Side Platform Software, by Programmatic Buys USD Million (2016-2021)
  • Table 79. Europe Demand Side Platform Software, by Industry USD Million (2016-2021)
  • Table 80. Europe Demand Side Platform Software, by Functions USD Million (2016-2021)
  • Table 81. Germany Demand Side Platform Software, by Type USD Million (2016-2021)
  • Table 82. Germany Demand Side Platform Software, by Organization Size USD Million (2016-2021)
  • Table 83. Germany Demand Side Platform Software, by Programmatic Buys USD Million (2016-2021)
  • Table 84. Germany Demand Side Platform Software, by Industry USD Million (2016-2021)
  • Table 85. Germany Demand Side Platform Software, by Functions USD Million (2016-2021)
  • Table 86. France Demand Side Platform Software, by Type USD Million (2016-2021)
  • Table 87. France Demand Side Platform Software, by Organization Size USD Million (2016-2021)
  • Table 88. France Demand Side Platform Software, by Programmatic Buys USD Million (2016-2021)
  • Table 89. France Demand Side Platform Software, by Industry USD Million (2016-2021)
  • Table 90. France Demand Side Platform Software, by Functions USD Million (2016-2021)
  • Table 91. Italy Demand Side Platform Software, by Type USD Million (2016-2021)
  • Table 92. Italy Demand Side Platform Software, by Organization Size USD Million (2016-2021)
  • Table 93. Italy Demand Side Platform Software, by Programmatic Buys USD Million (2016-2021)
  • Table 94. Italy Demand Side Platform Software, by Industry USD Million (2016-2021)
  • Table 95. Italy Demand Side Platform Software, by Functions USD Million (2016-2021)
  • Table 96. United Kingdom Demand Side Platform Software, by Type USD Million (2016-2021)
  • Table 97. United Kingdom Demand Side Platform Software, by Organization Size USD Million (2016-2021)
  • Table 98. United Kingdom Demand Side Platform Software, by Programmatic Buys USD Million (2016-2021)
  • Table 99. United Kingdom Demand Side Platform Software, by Industry USD Million (2016-2021)
  • Table 100. United Kingdom Demand Side Platform Software, by Functions USD Million (2016-2021)
  • Table 101. Netherlands Demand Side Platform Software, by Type USD Million (2016-2021)
  • Table 102. Netherlands Demand Side Platform Software, by Organization Size USD Million (2016-2021)
  • Table 103. Netherlands Demand Side Platform Software, by Programmatic Buys USD Million (2016-2021)
  • Table 104. Netherlands Demand Side Platform Software, by Industry USD Million (2016-2021)
  • Table 105. Netherlands Demand Side Platform Software, by Functions USD Million (2016-2021)
  • Table 106. Rest of Europe Demand Side Platform Software, by Type USD Million (2016-2021)
  • Table 107. Rest of Europe Demand Side Platform Software, by Organization Size USD Million (2016-2021)
  • Table 108. Rest of Europe Demand Side Platform Software, by Programmatic Buys USD Million (2016-2021)
  • Table 109. Rest of Europe Demand Side Platform Software, by Industry USD Million (2016-2021)
  • Table 110. Rest of Europe Demand Side Platform Software, by Functions USD Million (2016-2021)
  • Table 111. MEA Demand Side Platform Software, by Country USD Million (2016-2021)
  • Table 112. MEA Demand Side Platform Software, by Type USD Million (2016-2021)
  • Table 113. MEA Demand Side Platform Software, by Organization Size USD Million (2016-2021)
  • Table 114. MEA Demand Side Platform Software, by Programmatic Buys USD Million (2016-2021)
  • Table 115. MEA Demand Side Platform Software, by Industry USD Million (2016-2021)
  • Table 116. MEA Demand Side Platform Software, by Functions USD Million (2016-2021)
  • Table 117. Middle East Demand Side Platform Software, by Type USD Million (2016-2021)
  • Table 118. Middle East Demand Side Platform Software, by Organization Size USD Million (2016-2021)
  • Table 119. Middle East Demand Side Platform Software, by Programmatic Buys USD Million (2016-2021)
  • Table 120. Middle East Demand Side Platform Software, by Industry USD Million (2016-2021)
  • Table 121. Middle East Demand Side Platform Software, by Functions USD Million (2016-2021)
  • Table 122. Africa Demand Side Platform Software, by Type USD Million (2016-2021)
  • Table 123. Africa Demand Side Platform Software, by Organization Size USD Million (2016-2021)
  • Table 124. Africa Demand Side Platform Software, by Programmatic Buys USD Million (2016-2021)
  • Table 125. Africa Demand Side Platform Software, by Industry USD Million (2016-2021)
  • Table 126. Africa Demand Side Platform Software, by Functions USD Million (2016-2021)
  • Table 127. North America Demand Side Platform Software, by Country USD Million (2016-2021)
  • Table 128. North America Demand Side Platform Software, by Type USD Million (2016-2021)
  • Table 129. North America Demand Side Platform Software, by Organization Size USD Million (2016-2021)
  • Table 130. North America Demand Side Platform Software, by Programmatic Buys USD Million (2016-2021)
  • Table 131. North America Demand Side Platform Software, by Industry USD Million (2016-2021)
  • Table 132. North America Demand Side Platform Software, by Functions USD Million (2016-2021)
  • Table 133. United States Demand Side Platform Software, by Type USD Million (2016-2021)
  • Table 134. United States Demand Side Platform Software, by Organization Size USD Million (2016-2021)
  • Table 135. United States Demand Side Platform Software, by Programmatic Buys USD Million (2016-2021)
  • Table 136. United States Demand Side Platform Software, by Industry USD Million (2016-2021)
  • Table 137. United States Demand Side Platform Software, by Functions USD Million (2016-2021)
  • Table 138. Canada Demand Side Platform Software, by Type USD Million (2016-2021)
  • Table 139. Canada Demand Side Platform Software, by Organization Size USD Million (2016-2021)
  • Table 140. Canada Demand Side Platform Software, by Programmatic Buys USD Million (2016-2021)
  • Table 141. Canada Demand Side Platform Software, by Industry USD Million (2016-2021)
  • Table 142. Canada Demand Side Platform Software, by Functions USD Million (2016-2021)
  • Table 143. Mexico Demand Side Platform Software, by Type USD Million (2016-2021)
  • Table 144. Mexico Demand Side Platform Software, by Organization Size USD Million (2016-2021)
  • Table 145. Mexico Demand Side Platform Software, by Programmatic Buys USD Million (2016-2021)
  • Table 146. Mexico Demand Side Platform Software, by Industry USD Million (2016-2021)
  • Table 147. Mexico Demand Side Platform Software, by Functions USD Million (2016-2021)
  • Table 148. Demand Side Platform Software: by Type(USD/Units)
  • Table 149. Company Basic Information, Sales Area and Its Competitors
  • Table 150. Company Basic Information, Sales Area and Its Competitors
  • Table 151. Company Basic Information, Sales Area and Its Competitors
  • Table 152. Company Basic Information, Sales Area and Its Competitors
  • Table 153. Company Basic Information, Sales Area and Its Competitors
  • Table 154. Company Basic Information, Sales Area and Its Competitors
  • Table 155. Company Basic Information, Sales Area and Its Competitors
  • Table 156. Company Basic Information, Sales Area and Its Competitors
  • Table 157. Company Basic Information, Sales Area and Its Competitors
  • Table 158. Company Basic Information, Sales Area and Its Competitors
  • Table 159. Company Basic Information, Sales Area and Its Competitors
  • Table 160. Company Basic Information, Sales Area and Its Competitors
  • Table 161. Demand Side Platform Software: by Type(USD Million)
  • Table 162. Demand Side Platform Software Cloud-based , by Region USD Million (2022-2027)
  • Table 163. Demand Side Platform Software On-premise , by Region USD Million (2022-2027)
  • Table 164. Demand Side Platform Software: by Organization Size(USD Million)
  • Table 165. Demand Side Platform Software Small Business , by Region USD Million (2022-2027)
  • Table 166. Demand Side Platform Software Medium Business , by Region USD Million (2022-2027)
  • Table 167. Demand Side Platform Software Large Enterprises , by Region USD Million (2022-2027)
  • Table 168. Demand Side Platform Software: by Functions(USD Million)
  • Table 169. Demand Side Platform Software Targeting , by Region USD Million (2022-2027)
  • Table 170. Demand Side Platform Software Frequency capping , by Region USD Million (2022-2027)
  • Table 171. Demand Side Platform Software Budget pacing , by Region USD Million (2022-2027)
  • Table 172. Demand Side Platform Software Creative optimizations , by Region USD Million (2022-2027)
  • Table 173. South America Demand Side Platform Software, by Country USD Million (2022-2027)
  • Table 174. South America Demand Side Platform Software, by Type USD Million (2022-2027)
  • Table 175. South America Demand Side Platform Software, by Organization Size USD Million (2022-2027)
  • Table 176. South America Demand Side Platform Software, by Programmatic Buys USD Million (2022-2027)
  • Table 177. South America Demand Side Platform Software, by Industry USD Million (2022-2027)
  • Table 178. South America Demand Side Platform Software, by Functions USD Million (2022-2027)
  • Table 179. Brazil Demand Side Platform Software, by Type USD Million (2022-2027)
  • Table 180. Brazil Demand Side Platform Software, by Organization Size USD Million (2022-2027)
  • Table 181. Brazil Demand Side Platform Software, by Programmatic Buys USD Million (2022-2027)
  • Table 182. Brazil Demand Side Platform Software, by Industry USD Million (2022-2027)
  • Table 183. Brazil Demand Side Platform Software, by Functions USD Million (2022-2027)
  • Table 184. Argentina Demand Side Platform Software, by Type USD Million (2022-2027)
  • Table 185. Argentina Demand Side Platform Software, by Organization Size USD Million (2022-2027)
  • Table 186. Argentina Demand Side Platform Software, by Programmatic Buys USD Million (2022-2027)
  • Table 187. Argentina Demand Side Platform Software, by Industry USD Million (2022-2027)
  • Table 188. Argentina Demand Side Platform Software, by Functions USD Million (2022-2027)
  • Table 189. Rest of South America Demand Side Platform Software, by Type USD Million (2022-2027)
  • Table 190. Rest of South America Demand Side Platform Software, by Organization Size USD Million (2022-2027)
  • Table 191. Rest of South America Demand Side Platform Software, by Programmatic Buys USD Million (2022-2027)
  • Table 192. Rest of South America Demand Side Platform Software, by Industry USD Million (2022-2027)
  • Table 193. Rest of South America Demand Side Platform Software, by Functions USD Million (2022-2027)
  • Table 194. Asia Pacific Demand Side Platform Software, by Country USD Million (2022-2027)
  • Table 195. Asia Pacific Demand Side Platform Software, by Type USD Million (2022-2027)
  • Table 196. Asia Pacific Demand Side Platform Software, by Organization Size USD Million (2022-2027)
  • Table 197. Asia Pacific Demand Side Platform Software, by Programmatic Buys USD Million (2022-2027)
  • Table 198. Asia Pacific Demand Side Platform Software, by Industry USD Million (2022-2027)
  • Table 199. Asia Pacific Demand Side Platform Software, by Functions USD Million (2022-2027)
  • Table 200. China Demand Side Platform Software, by Type USD Million (2022-2027)
  • Table 201. China Demand Side Platform Software, by Organization Size USD Million (2022-2027)
  • Table 202. China Demand Side Platform Software, by Programmatic Buys USD Million (2022-2027)
  • Table 203. China Demand Side Platform Software, by Industry USD Million (2022-2027)
  • Table 204. China Demand Side Platform Software, by Functions USD Million (2022-2027)
  • Table 205. Japan Demand Side Platform Software, by Type USD Million (2022-2027)
  • Table 206. Japan Demand Side Platform Software, by Organization Size USD Million (2022-2027)
  • Table 207. Japan Demand Side Platform Software, by Programmatic Buys USD Million (2022-2027)
  • Table 208. Japan Demand Side Platform Software, by Industry USD Million (2022-2027)
  • Table 209. Japan Demand Side Platform Software, by Functions USD Million (2022-2027)
  • Table 210. India Demand Side Platform Software, by Type USD Million (2022-2027)
  • Table 211. India Demand Side Platform Software, by Organization Size USD Million (2022-2027)
  • Table 212. India Demand Side Platform Software, by Programmatic Buys USD Million (2022-2027)
  • Table 213. India Demand Side Platform Software, by Industry USD Million (2022-2027)
  • Table 214. India Demand Side Platform Software, by Functions USD Million (2022-2027)
  • Table 215. South Korea Demand Side Platform Software, by Type USD Million (2022-2027)
  • Table 216. South Korea Demand Side Platform Software, by Organization Size USD Million (2022-2027)
  • Table 217. South Korea Demand Side Platform Software, by Programmatic Buys USD Million (2022-2027)
  • Table 218. South Korea Demand Side Platform Software, by Industry USD Million (2022-2027)
  • Table 219. South Korea Demand Side Platform Software, by Functions USD Million (2022-2027)
  • Table 220. Taiwan Demand Side Platform Software, by Type USD Million (2022-2027)
  • Table 221. Taiwan Demand Side Platform Software, by Organization Size USD Million (2022-2027)
  • Table 222. Taiwan Demand Side Platform Software, by Programmatic Buys USD Million (2022-2027)
  • Table 223. Taiwan Demand Side Platform Software, by Industry USD Million (2022-2027)
  • Table 224. Taiwan Demand Side Platform Software, by Functions USD Million (2022-2027)
  • Table 225. Australia Demand Side Platform Software, by Type USD Million (2022-2027)
  • Table 226. Australia Demand Side Platform Software, by Organization Size USD Million (2022-2027)
  • Table 227. Australia Demand Side Platform Software, by Programmatic Buys USD Million (2022-2027)
  • Table 228. Australia Demand Side Platform Software, by Industry USD Million (2022-2027)
  • Table 229. Australia Demand Side Platform Software, by Functions USD Million (2022-2027)
  • Table 230. Rest of Asia-Pacific Demand Side Platform Software, by Type USD Million (2022-2027)
  • Table 231. Rest of Asia-Pacific Demand Side Platform Software, by Organization Size USD Million (2022-2027)
  • Table 232. Rest of Asia-Pacific Demand Side Platform Software, by Programmatic Buys USD Million (2022-2027)
  • Table 233. Rest of Asia-Pacific Demand Side Platform Software, by Industry USD Million (2022-2027)
  • Table 234. Rest of Asia-Pacific Demand Side Platform Software, by Functions USD Million (2022-2027)
  • Table 235. Europe Demand Side Platform Software, by Country USD Million (2022-2027)
  • Table 236. Europe Demand Side Platform Software, by Type USD Million (2022-2027)
  • Table 237. Europe Demand Side Platform Software, by Organization Size USD Million (2022-2027)
  • Table 238. Europe Demand Side Platform Software, by Programmatic Buys USD Million (2022-2027)
  • Table 239. Europe Demand Side Platform Software, by Industry USD Million (2022-2027)
  • Table 240. Europe Demand Side Platform Software, by Functions USD Million (2022-2027)
  • Table 241. Germany Demand Side Platform Software, by Type USD Million (2022-2027)
  • Table 242. Germany Demand Side Platform Software, by Organization Size USD Million (2022-2027)
  • Table 243. Germany Demand Side Platform Software, by Programmatic Buys USD Million (2022-2027)
  • Table 244. Germany Demand Side Platform Software, by Industry USD Million (2022-2027)
  • Table 245. Germany Demand Side Platform Software, by Functions USD Million (2022-2027)
  • Table 246. France Demand Side Platform Software, by Type USD Million (2022-2027)
  • Table 247. France Demand Side Platform Software, by Organization Size USD Million (2022-2027)
  • Table 248. France Demand Side Platform Software, by Programmatic Buys USD Million (2022-2027)
  • Table 249. France Demand Side Platform Software, by Industry USD Million (2022-2027)
  • Table 250. France Demand Side Platform Software, by Functions USD Million (2022-2027)
  • Table 251. Italy Demand Side Platform Software, by Type USD Million (2022-2027)
  • Table 252. Italy Demand Side Platform Software, by Organization Size USD Million (2022-2027)
  • Table 253. Italy Demand Side Platform Software, by Programmatic Buys USD Million (2022-2027)
  • Table 254. Italy Demand Side Platform Software, by Industry USD Million (2022-2027)
  • Table 255. Italy Demand Side Platform Software, by Functions USD Million (2022-2027)
  • Table 256. United Kingdom Demand Side Platform Software, by Type USD Million (2022-2027)
  • Table 257. United Kingdom Demand Side Platform Software, by Organization Size USD Million (2022-2027)
  • Table 258. United Kingdom Demand Side Platform Software, by Programmatic Buys USD Million (2022-2027)
  • Table 259. United Kingdom Demand Side Platform Software, by Industry USD Million (2022-2027)
  • Table 260. United Kingdom Demand Side Platform Software, by Functions USD Million (2022-2027)
  • Table 261. Netherlands Demand Side Platform Software, by Type USD Million (2022-2027)
  • Table 262. Netherlands Demand Side Platform Software, by Organization Size USD Million (2022-2027)
  • Table 263. Netherlands Demand Side Platform Software, by Programmatic Buys USD Million (2022-2027)
  • Table 264. Netherlands Demand Side Platform Software, by Industry USD Million (2022-2027)
  • Table 265. Netherlands Demand Side Platform Software, by Functions USD Million (2022-2027)
  • Table 266. Rest of Europe Demand Side Platform Software, by Type USD Million (2022-2027)
  • Table 267. Rest of Europe Demand Side Platform Software, by Organization Size USD Million (2022-2027)
  • Table 268. Rest of Europe Demand Side Platform Software, by Programmatic Buys USD Million (2022-2027)
  • Table 269. Rest of Europe Demand Side Platform Software, by Industry USD Million (2022-2027)
  • Table 270. Rest of Europe Demand Side Platform Software, by Functions USD Million (2022-2027)
  • Table 271. MEA Demand Side Platform Software, by Country USD Million (2022-2027)
  • Table 272. MEA Demand Side Platform Software, by Type USD Million (2022-2027)
  • Table 273. MEA Demand Side Platform Software, by Organization Size USD Million (2022-2027)
  • Table 274. MEA Demand Side Platform Software, by Programmatic Buys USD Million (2022-2027)
  • Table 275. MEA Demand Side Platform Software, by Industry USD Million (2022-2027)
  • Table 276. MEA Demand Side Platform Software, by Functions USD Million (2022-2027)
  • Table 277. Middle East Demand Side Platform Software, by Type USD Million (2022-2027)
  • Table 278. Middle East Demand Side Platform Software, by Organization Size USD Million (2022-2027)
  • Table 279. Middle East Demand Side Platform Software, by Programmatic Buys USD Million (2022-2027)
  • Table 280. Middle East Demand Side Platform Software, by Industry USD Million (2022-2027)
  • Table 281. Middle East Demand Side Platform Software, by Functions USD Million (2022-2027)
  • Table 282. Africa Demand Side Platform Software, by Type USD Million (2022-2027)
  • Table 283. Africa Demand Side Platform Software, by Organization Size USD Million (2022-2027)
  • Table 284. Africa Demand Side Platform Software, by Programmatic Buys USD Million (2022-2027)
  • Table 285. Africa Demand Side Platform Software, by Industry USD Million (2022-2027)
  • Table 286. Africa Demand Side Platform Software, by Functions USD Million (2022-2027)
  • Table 287. North America Demand Side Platform Software, by Country USD Million (2022-2027)
  • Table 288. North America Demand Side Platform Software, by Type USD Million (2022-2027)
  • Table 289. North America Demand Side Platform Software, by Organization Size USD Million (2022-2027)
  • Table 290. North America Demand Side Platform Software, by Programmatic Buys USD Million (2022-2027)
  • Table 291. North America Demand Side Platform Software, by Industry USD Million (2022-2027)
  • Table 292. North America Demand Side Platform Software, by Functions USD Million (2022-2027)
  • Table 293. United States Demand Side Platform Software, by Type USD Million (2022-2027)
  • Table 294. United States Demand Side Platform Software, by Organization Size USD Million (2022-2027)
  • Table 295. United States Demand Side Platform Software, by Programmatic Buys USD Million (2022-2027)
  • Table 296. United States Demand Side Platform Software, by Industry USD Million (2022-2027)
  • Table 297. United States Demand Side Platform Software, by Functions USD Million (2022-2027)
  • Table 298. Canada Demand Side Platform Software, by Type USD Million (2022-2027)
  • Table 299. Canada Demand Side Platform Software, by Organization Size USD Million (2022-2027)
  • Table 300. Canada Demand Side Platform Software, by Programmatic Buys USD Million (2022-2027)
  • Table 301. Canada Demand Side Platform Software, by Industry USD Million (2022-2027)
  • Table 302. Canada Demand Side Platform Software, by Functions USD Million (2022-2027)
  • Table 303. Mexico Demand Side Platform Software, by Type USD Million (2022-2027)
  • Table 304. Mexico Demand Side Platform Software, by Organization Size USD Million (2022-2027)
  • Table 305. Mexico Demand Side Platform Software, by Programmatic Buys USD Million (2022-2027)
  • Table 306. Mexico Demand Side Platform Software, by Industry USD Million (2022-2027)
  • Table 307. Mexico Demand Side Platform Software, by Functions USD Million (2022-2027)
  • Table 308. Demand Side Platform Software: by Type(USD/Units)
  • Table 309. Research Programs/Design for This Report
  • Table 310. Key Data Information from Secondary Sources
  • Table 311. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Demand Side Platform Software: by Type USD Million (2016-2021)
  • Figure 5. Global Demand Side Platform Software: by Organization Size USD Million (2016-2021)
  • Figure 6. Global Demand Side Platform Software: by Functions USD Million (2016-2021)
  • Figure 7. South America Demand Side Platform Software Share (%), by Country
  • Figure 8. Asia Pacific Demand Side Platform Software Share (%), by Country
  • Figure 9. Europe Demand Side Platform Software Share (%), by Country
  • Figure 10. MEA Demand Side Platform Software Share (%), by Country
  • Figure 11. North America Demand Side Platform Software Share (%), by Country
  • Figure 12. Global Demand Side Platform Software: by Type USD/Units (2016-2021)
  • Figure 13. Global Demand Side Platform Software share by Players 2021 (%)
  • Figure 14. Global Demand Side Platform Software share by Players (Top 3) 2021(%)
  • Figure 15. Global Demand Side Platform Software share by Players (Top 5) 2021(%)
  • Figure 16. BCG Matrix for key Companies
  • Figure 17. MediaMath (United States) Revenue, Net Income and Gross profit
  • Figure 18. MediaMath (United States) Revenue: by Geography 2021
  • Figure 19. DoubleClick (United States) Revenue, Net Income and Gross profit
  • Figure 20. DoubleClick (United States) Revenue: by Geography 2021
  • Figure 21. Criteo Dynamic (United States) Revenue, Net Income and Gross profit
  • Figure 22. Criteo Dynamic (United States) Revenue: by Geography 2021
  • Figure 23. Google Marketing Platform (United States) Revenue, Net Income and Gross profit
  • Figure 24. Google Marketing Platform (United States) Revenue: by Geography 2021
  • Figure 25. Centro (United States) Revenue, Net Income and Gross profit
  • Figure 26. Centro (United States) Revenue: by Geography 2021
  • Figure 27. Dataxu (United States) Revenue, Net Income and Gross profit
  • Figure 28. Dataxu (United States) Revenue: by Geography 2021
  • Figure 29. Choozle Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 30. Choozle Inc. (United States) Revenue: by Geography 2021
  • Figure 31. Adobe Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 32. Adobe Inc. (United States) Revenue: by Geography 2021
  • Figure 33. Rocket Fuel (United States) Revenue, Net Income and Gross profit
  • Figure 34. Rocket Fuel (United States) Revenue: by Geography 2021
  • Figure 35. Rubicon Project (United States) Revenue, Net Income and Gross profit
  • Figure 36. Rubicon Project (United States) Revenue: by Geography 2021
  • Figure 37. IgnitionOne Platform (United States) Revenue, Net Income and Gross profit
  • Figure 38. IgnitionOne Platform (United States) Revenue: by Geography 2021
  • Figure 39. Gravity4 (United States) Revenue, Net Income and Gross profit
  • Figure 40. Gravity4 (United States) Revenue: by Geography 2021
  • Figure 41. Global Demand Side Platform Software: by Type USD Million (2022-2027)
  • Figure 42. Global Demand Side Platform Software: by Organization Size USD Million (2022-2027)
  • Figure 43. Global Demand Side Platform Software: by Functions USD Million (2022-2027)
  • Figure 44. South America Demand Side Platform Software Share (%), by Country
  • Figure 45. Asia Pacific Demand Side Platform Software Share (%), by Country
  • Figure 46. Europe Demand Side Platform Software Share (%), by Country
  • Figure 47. MEA Demand Side Platform Software Share (%), by Country
  • Figure 48. North America Demand Side Platform Software Share (%), by Country
  • Figure 49. Global Demand Side Platform Software: by Type USD/Units (2022-2027)
List of companies from research coverage that are profiled in the study
  • MediaMath (United States)
  • DoubleClick (United States)
  • Criteo Dynamic (United States)
  • Google Marketing Platform (United States)
  • Centro (United States)
  • Dataxu (United States)
  • Choozle Inc. (United States)
  • Adobe Inc. (United States)
  • Rocket Fuel (United States)
  • Rubicon Project (United States)
  • IgnitionOne Platform (United States)
  • Gravity4 (United States)
Additional players considered in the study are as follows:
AppNexus Console (United States) , Adform (Denmark) , BrightRoll (United States) , Fiksu (United States) , Quantcast (United States) , Tapad (United States)
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Key Highlights of Report


Dec 2023 136 Pages 87 Tables Base Year: 2021 Coverage: 15+ Companies; 18 Countries

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Global Demand Side Platform Software Market Quantitative research analysis
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Frequently Asked Questions (FAQ):

The standard version of the report profiles players such as MediaMath (United States), DoubleClick (United States), Criteo Dynamic (United States), Google Marketing Platform (United States), Centro (United States), Dataxu (United States), Choozle Inc. (United States), Adobe Inc. (United States), Rocket Fuel (United States), Rubicon Project (United States), IgnitionOne Platform (United States) and Gravity4 (United States) etc.
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
"Real Time Bidding In Programmatic Buying To Show Right Ads To Right People" is seen as one of major influencing trends for Demand Side Platform Software Market during projected period 2021-2027.
The Demand Side Platform Software market study includes a random mix of players, including both market leaders and some top growing emerging players. Connect with our sales executive to get a complete company list in our research coverage.

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