It is the awareness based metrics and approach toward action-centric indicators. With senior leadership today extremely focused on digital return on advertisement spend, performance marketing is a business making model where in a company or associated partner can meet client-specific metrics to fulfil their contract.
Performance marketing is expected to grow at a CAGR of 10% in coming years.
An average of ~60%of brand marketing budget goes to performance marketing.
The costing of this performance-based business strategy is dictated by the advertiser and the ad-agency on a cost per acquisition or cost per lead basis. This can include number based on leads, registrations, demos, or sales.
Analyst says USD230 Billion – 42% of all marketing dollars – will be spent on digital advertising in 2019, and that number is growing drastically. Almost 50% of overall global ad-spend will be online by 2020, surpassing spending on traditional advertising, such as television and print.