Web Analytics Tools Comprehensive Study by Type (Basic, Standard, Senior), Application (Personal, Enterprise, Other), Vertical (IT & Telecom, Retail & E-commerce, BFSI, Travel & Hospitality, Media & Entertainment, Consumer Electronics, FMCG, Others), Deployment (Cloud, On-premises) Players and Region - Global Market Outlook to 2028

Web Analytics Tools Market by XX Submarkets | Forecast Years 2023-2028  

  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
About Web Analytics Tools
Web analytics means measurement and analysis of data to inform an understanding of user behavior across web pages. The web analytics tools gather web traffic data by generating a report that provides information about visitors, content, traffic sources, etc. of a website. This helps marketing managers to gain insights into consumer behaviors, interests, and particular segments to target audiences for their products & services and formulating marketing strategies. It also helps to identify the list of keywords for the website that is most frequently accessed by the users and reflects the website’s ranking as well.

AttributesDetails
Study Period2018-2028
Base Year2022
UnitValue (USD Million)


The key manufacturers are targeting the innovations of the products with better quality, better technical characteristics, and also assist in providing and humanizing the after-sale service to the consumers. The key players are probable to keep a stronghold on the market over the anticipated period. The key players are accepting strategic decisions and are thinking upon mergers and acquisitions in order to maintain their presence in the market. Analyst at AMA Research estimates that United States Players will contribute the maximum growth to Global Web Analytics Tools market throughout the forecasted period. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.

Google (United States), Spring Metrics (United States), Netcore Solutions (India), Madwire (United States), Adobe Inc. (United States), Agile CRM, Inc. (United States), Sisense (United States), Clicky (United States), Acquisio (Canada), SimilarWeb (United States), Smartlook (Czech Republic) and Microsoft Corporation (United States) are some of the key players that are part of study coverage.

Segmentation Overview
AMA Research has segmented the market of Global Web Analytics Tools market by Type (Basic, Standard and Senior), Application (Personal, Enterprise and Other) and Region.



On the basis of geography, the market of Web Analytics Tools has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Vertical, the sub-segment i.e. IT & Telecom will boost the Web Analytics Tools market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Cloud will boost the Web Analytics Tools market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Influencing Trend:
Frequently Launching New and Innovative Features and Use of AI in Web Analytics and Growing Trend of Cloud-Based Solutions and Services.

Market Growth Drivers:
Growing to Analyze Web Traffic and Measure Activity or Behavior on the Website and Increasing Demand of Web Analytics Tools to Gain Insights of Web Contents and Identify Where to Make Improvements If Required

Challenges:
Challenges Related to Data Accuracy and Data Security in Web Analytics

Restraints:
The Use of Too Many Metrics, Calculations and Technology Requires Expertise Staff.

Opportunities:
Increasing Use of Online Marketing to Reach Maximum Number of Target Customers.

Market Leaders and their expansionary development strategies
In October 2019, Madwire, LLC, a technology company focused on business management and marketing software for small businesses, acquired SpaceCraft, a cloud-based website platform and software company based in Austin, Texas. The acquisition of SpaceCraft is Madwire's second acquisition in the past 15 months (after acquiring payments company SilverEdge in 2018), providing small and medium-sized businesses with a range of features and intuitive technology to help them manage and market their business. Marketing 360® as a single platform. SpaceCraft is a valuable addition to Madwire's Marketing 360 platform and product offerings, all geared toward fulfilling the company's mission of helping small businesses grow.
In October 2020, Microsoft announced the general availability of its web analytics tool Clarity to help website managers understand the behavior of site visitors. It is an open-source user behavior analytics tool that helps to understand how users are interacting with your website through features such as session replays and heat maps. The tool has been designed to be simple to use for developers and non-developers alike to analyze the performance easily with aggregated metrics.


Key Target Audience
New Entrants/Investors, Analysts and Strategic Business Planners, Web Analytics Tools Providers, Digital Marketing Consulting & services providers, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations, End-Use Industries and Others

About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.

Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.

The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.

Report Objectives / Segmentation Covered

By Type
  • Basic
  • Standard
  • Senior
By Application
  • Personal
  • Enterprise
  • Other
By Vertical
  • IT & Telecom
  • Retail & E-commerce
  • BFSI
  • Travel & Hospitality
  • Media & Entertainment
  • Consumer Electronics
  • FMCG
  • Others

By Deployment
  • Cloud
  • On-premises

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Growing to Analyze Web Traffic and Measure Activity or Behavior on the Website
      • 3.2.2. Increasing Demand of Web Analytics Tools to Gain Insights of Web Contents and Identify Where to Make Improvements If Required
    • 3.3. Market Challenges
      • 3.3.1. Challenges Related to Data Accuracy and Data Security in Web Analytics
    • 3.4. Market Trends
      • 3.4.1. Frequently Launching New and Innovative Features and Use of AI in Web Analytics
      • 3.4.2. Growing Trend of Cloud-Based Solutions and Services.
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Web Analytics Tools, by Type, Application, Vertical, Deployment and Region (value and price ) (2017-2022)
    • 5.1. Introduction
    • 5.2. Global Web Analytics Tools (Value)
      • 5.2.1. Global Web Analytics Tools by: Type (Value)
        • 5.2.1.1. Basic
        • 5.2.1.2. Standard
        • 5.2.1.3. Senior
      • 5.2.2. Global Web Analytics Tools by: Application (Value)
        • 5.2.2.1. Personal
        • 5.2.2.2. Enterprise
        • 5.2.2.3. Other
      • 5.2.3. Global Web Analytics Tools by: Vertical (Value)
        • 5.2.3.1. IT & Telecom
        • 5.2.3.2. Retail & E-commerce
        • 5.2.3.3. BFSI
        • 5.2.3.4. Travel & Hospitality
        • 5.2.3.5. Media & Entertainment
        • 5.2.3.6. Consumer Electronics
        • 5.2.3.7. FMCG
        • 5.2.3.8. Others
      • 5.2.4. Global Web Analytics Tools by: Deployment (Value)
        • 5.2.4.1. Cloud
        • 5.2.4.2. On-premises
      • 5.2.5. Global Web Analytics Tools Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Taiwan
          • 5.2.5.2.6. Australia
          • 5.2.5.2.7. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
    • 5.3. Global Web Analytics Tools (Price)
      • 5.3.1. Global Web Analytics Tools by: Type (Price)
  • 6. Web Analytics Tools: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2022)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Google (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Spring Metrics (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Netcore Solutions (India)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Madwire (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Adobe Inc. (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Agile CRM, Inc. (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Sisense (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Clicky (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Acquisio (Canada)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. SimilarWeb (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
      • 6.4.11. Smartlook (Czech Republic)
        • 6.4.11.1. Business Overview
        • 6.4.11.2. Products/Services Offerings
        • 6.4.11.3. Financial Analysis
        • 6.4.11.4. SWOT Analysis
      • 6.4.12. Microsoft Corporation (United States)
        • 6.4.12.1. Business Overview
        • 6.4.12.2. Products/Services Offerings
        • 6.4.12.3. Financial Analysis
        • 6.4.12.4. SWOT Analysis
  • 7. Global Web Analytics Tools Sale, by Type, Application, Vertical, Deployment and Region (value and price ) (2023-2028)
    • 7.1. Introduction
    • 7.2. Global Web Analytics Tools (Value)
      • 7.2.1. Global Web Analytics Tools by: Type (Value)
        • 7.2.1.1. Basic
        • 7.2.1.2. Standard
        • 7.2.1.3. Senior
      • 7.2.2. Global Web Analytics Tools by: Application (Value)
        • 7.2.2.1. Personal
        • 7.2.2.2. Enterprise
        • 7.2.2.3. Other
      • 7.2.3. Global Web Analytics Tools by: Vertical (Value)
        • 7.2.3.1. IT & Telecom
        • 7.2.3.2. Retail & E-commerce
        • 7.2.3.3. BFSI
        • 7.2.3.4. Travel & Hospitality
        • 7.2.3.5. Media & Entertainment
        • 7.2.3.6. Consumer Electronics
        • 7.2.3.7. FMCG
        • 7.2.3.8. Others
      • 7.2.4. Global Web Analytics Tools by: Deployment (Value)
        • 7.2.4.1. Cloud
        • 7.2.4.2. On-premises
      • 7.2.5. Global Web Analytics Tools Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Taiwan
          • 7.2.5.2.6. Australia
          • 7.2.5.2.7. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
    • 7.3. Global Web Analytics Tools (Price)
      • 7.3.1. Global Web Analytics Tools by: Type (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Web Analytics Tools: by Type(USD Million)
  • Table 2. Web Analytics Tools Basic , by Region USD Million (2017-2022)
  • Table 3. Web Analytics Tools Standard , by Region USD Million (2017-2022)
  • Table 4. Web Analytics Tools Senior , by Region USD Million (2017-2022)
  • Table 5. Web Analytics Tools: by Application(USD Million)
  • Table 6. Web Analytics Tools Personal , by Region USD Million (2017-2022)
  • Table 7. Web Analytics Tools Enterprise , by Region USD Million (2017-2022)
  • Table 8. Web Analytics Tools Other , by Region USD Million (2017-2022)
  • Table 9. Web Analytics Tools: by Vertical(USD Million)
  • Table 10. Web Analytics Tools IT & Telecom , by Region USD Million (2017-2022)
  • Table 11. Web Analytics Tools Retail & E-commerce , by Region USD Million (2017-2022)
  • Table 12. Web Analytics Tools BFSI , by Region USD Million (2017-2022)
  • Table 13. Web Analytics Tools Travel & Hospitality , by Region USD Million (2017-2022)
  • Table 14. Web Analytics Tools Media & Entertainment , by Region USD Million (2017-2022)
  • Table 15. Web Analytics Tools Consumer Electronics , by Region USD Million (2017-2022)
  • Table 16. Web Analytics Tools FMCG , by Region USD Million (2017-2022)
  • Table 17. Web Analytics Tools Others , by Region USD Million (2017-2022)
  • Table 18. Web Analytics Tools: by Deployment(USD Million)
  • Table 19. Web Analytics Tools Cloud , by Region USD Million (2017-2022)
  • Table 20. Web Analytics Tools On-premises , by Region USD Million (2017-2022)
  • Table 21. South America Web Analytics Tools, by Country USD Million (2017-2022)
  • Table 22. South America Web Analytics Tools, by Type USD Million (2017-2022)
  • Table 23. South America Web Analytics Tools, by Application USD Million (2017-2022)
  • Table 24. South America Web Analytics Tools, by Vertical USD Million (2017-2022)
  • Table 25. South America Web Analytics Tools, by Deployment USD Million (2017-2022)
  • Table 26. Brazil Web Analytics Tools, by Type USD Million (2017-2022)
  • Table 27. Brazil Web Analytics Tools, by Application USD Million (2017-2022)
  • Table 28. Brazil Web Analytics Tools, by Vertical USD Million (2017-2022)
  • Table 29. Brazil Web Analytics Tools, by Deployment USD Million (2017-2022)
  • Table 30. Argentina Web Analytics Tools, by Type USD Million (2017-2022)
  • Table 31. Argentina Web Analytics Tools, by Application USD Million (2017-2022)
  • Table 32. Argentina Web Analytics Tools, by Vertical USD Million (2017-2022)
  • Table 33. Argentina Web Analytics Tools, by Deployment USD Million (2017-2022)
  • Table 34. Rest of South America Web Analytics Tools, by Type USD Million (2017-2022)
  • Table 35. Rest of South America Web Analytics Tools, by Application USD Million (2017-2022)
  • Table 36. Rest of South America Web Analytics Tools, by Vertical USD Million (2017-2022)
  • Table 37. Rest of South America Web Analytics Tools, by Deployment USD Million (2017-2022)
  • Table 38. Asia Pacific Web Analytics Tools, by Country USD Million (2017-2022)
  • Table 39. Asia Pacific Web Analytics Tools, by Type USD Million (2017-2022)
  • Table 40. Asia Pacific Web Analytics Tools, by Application USD Million (2017-2022)
  • Table 41. Asia Pacific Web Analytics Tools, by Vertical USD Million (2017-2022)
  • Table 42. Asia Pacific Web Analytics Tools, by Deployment USD Million (2017-2022)
  • Table 43. China Web Analytics Tools, by Type USD Million (2017-2022)
  • Table 44. China Web Analytics Tools, by Application USD Million (2017-2022)
  • Table 45. China Web Analytics Tools, by Vertical USD Million (2017-2022)
  • Table 46. China Web Analytics Tools, by Deployment USD Million (2017-2022)
  • Table 47. Japan Web Analytics Tools, by Type USD Million (2017-2022)
  • Table 48. Japan Web Analytics Tools, by Application USD Million (2017-2022)
  • Table 49. Japan Web Analytics Tools, by Vertical USD Million (2017-2022)
  • Table 50. Japan Web Analytics Tools, by Deployment USD Million (2017-2022)
  • Table 51. India Web Analytics Tools, by Type USD Million (2017-2022)
  • Table 52. India Web Analytics Tools, by Application USD Million (2017-2022)
  • Table 53. India Web Analytics Tools, by Vertical USD Million (2017-2022)
  • Table 54. India Web Analytics Tools, by Deployment USD Million (2017-2022)
  • Table 55. South Korea Web Analytics Tools, by Type USD Million (2017-2022)
  • Table 56. South Korea Web Analytics Tools, by Application USD Million (2017-2022)
  • Table 57. South Korea Web Analytics Tools, by Vertical USD Million (2017-2022)
  • Table 58. South Korea Web Analytics Tools, by Deployment USD Million (2017-2022)
  • Table 59. Taiwan Web Analytics Tools, by Type USD Million (2017-2022)
  • Table 60. Taiwan Web Analytics Tools, by Application USD Million (2017-2022)
  • Table 61. Taiwan Web Analytics Tools, by Vertical USD Million (2017-2022)
  • Table 62. Taiwan Web Analytics Tools, by Deployment USD Million (2017-2022)
  • Table 63. Australia Web Analytics Tools, by Type USD Million (2017-2022)
  • Table 64. Australia Web Analytics Tools, by Application USD Million (2017-2022)
  • Table 65. Australia Web Analytics Tools, by Vertical USD Million (2017-2022)
  • Table 66. Australia Web Analytics Tools, by Deployment USD Million (2017-2022)
  • Table 67. Rest of Asia-Pacific Web Analytics Tools, by Type USD Million (2017-2022)
  • Table 68. Rest of Asia-Pacific Web Analytics Tools, by Application USD Million (2017-2022)
  • Table 69. Rest of Asia-Pacific Web Analytics Tools, by Vertical USD Million (2017-2022)
  • Table 70. Rest of Asia-Pacific Web Analytics Tools, by Deployment USD Million (2017-2022)
  • Table 71. Europe Web Analytics Tools, by Country USD Million (2017-2022)
  • Table 72. Europe Web Analytics Tools, by Type USD Million (2017-2022)
  • Table 73. Europe Web Analytics Tools, by Application USD Million (2017-2022)
  • Table 74. Europe Web Analytics Tools, by Vertical USD Million (2017-2022)
  • Table 75. Europe Web Analytics Tools, by Deployment USD Million (2017-2022)
  • Table 76. Germany Web Analytics Tools, by Type USD Million (2017-2022)
  • Table 77. Germany Web Analytics Tools, by Application USD Million (2017-2022)
  • Table 78. Germany Web Analytics Tools, by Vertical USD Million (2017-2022)
  • Table 79. Germany Web Analytics Tools, by Deployment USD Million (2017-2022)
  • Table 80. France Web Analytics Tools, by Type USD Million (2017-2022)
  • Table 81. France Web Analytics Tools, by Application USD Million (2017-2022)
  • Table 82. France Web Analytics Tools, by Vertical USD Million (2017-2022)
  • Table 83. France Web Analytics Tools, by Deployment USD Million (2017-2022)
  • Table 84. Italy Web Analytics Tools, by Type USD Million (2017-2022)
  • Table 85. Italy Web Analytics Tools, by Application USD Million (2017-2022)
  • Table 86. Italy Web Analytics Tools, by Vertical USD Million (2017-2022)
  • Table 87. Italy Web Analytics Tools, by Deployment USD Million (2017-2022)
  • Table 88. United Kingdom Web Analytics Tools, by Type USD Million (2017-2022)
  • Table 89. United Kingdom Web Analytics Tools, by Application USD Million (2017-2022)
  • Table 90. United Kingdom Web Analytics Tools, by Vertical USD Million (2017-2022)
  • Table 91. United Kingdom Web Analytics Tools, by Deployment USD Million (2017-2022)
  • Table 92. Netherlands Web Analytics Tools, by Type USD Million (2017-2022)
  • Table 93. Netherlands Web Analytics Tools, by Application USD Million (2017-2022)
  • Table 94. Netherlands Web Analytics Tools, by Vertical USD Million (2017-2022)
  • Table 95. Netherlands Web Analytics Tools, by Deployment USD Million (2017-2022)
  • Table 96. Rest of Europe Web Analytics Tools, by Type USD Million (2017-2022)
  • Table 97. Rest of Europe Web Analytics Tools, by Application USD Million (2017-2022)
  • Table 98. Rest of Europe Web Analytics Tools, by Vertical USD Million (2017-2022)
  • Table 99. Rest of Europe Web Analytics Tools, by Deployment USD Million (2017-2022)
  • Table 100. MEA Web Analytics Tools, by Country USD Million (2017-2022)
  • Table 101. MEA Web Analytics Tools, by Type USD Million (2017-2022)
  • Table 102. MEA Web Analytics Tools, by Application USD Million (2017-2022)
  • Table 103. MEA Web Analytics Tools, by Vertical USD Million (2017-2022)
  • Table 104. MEA Web Analytics Tools, by Deployment USD Million (2017-2022)
  • Table 105. Middle East Web Analytics Tools, by Type USD Million (2017-2022)
  • Table 106. Middle East Web Analytics Tools, by Application USD Million (2017-2022)
  • Table 107. Middle East Web Analytics Tools, by Vertical USD Million (2017-2022)
  • Table 108. Middle East Web Analytics Tools, by Deployment USD Million (2017-2022)
  • Table 109. Africa Web Analytics Tools, by Type USD Million (2017-2022)
  • Table 110. Africa Web Analytics Tools, by Application USD Million (2017-2022)
  • Table 111. Africa Web Analytics Tools, by Vertical USD Million (2017-2022)
  • Table 112. Africa Web Analytics Tools, by Deployment USD Million (2017-2022)
  • Table 113. North America Web Analytics Tools, by Country USD Million (2017-2022)
  • Table 114. North America Web Analytics Tools, by Type USD Million (2017-2022)
  • Table 115. North America Web Analytics Tools, by Application USD Million (2017-2022)
  • Table 116. North America Web Analytics Tools, by Vertical USD Million (2017-2022)
  • Table 117. North America Web Analytics Tools, by Deployment USD Million (2017-2022)
  • Table 118. United States Web Analytics Tools, by Type USD Million (2017-2022)
  • Table 119. United States Web Analytics Tools, by Application USD Million (2017-2022)
  • Table 120. United States Web Analytics Tools, by Vertical USD Million (2017-2022)
  • Table 121. United States Web Analytics Tools, by Deployment USD Million (2017-2022)
  • Table 122. Canada Web Analytics Tools, by Type USD Million (2017-2022)
  • Table 123. Canada Web Analytics Tools, by Application USD Million (2017-2022)
  • Table 124. Canada Web Analytics Tools, by Vertical USD Million (2017-2022)
  • Table 125. Canada Web Analytics Tools, by Deployment USD Million (2017-2022)
  • Table 126. Mexico Web Analytics Tools, by Type USD Million (2017-2022)
  • Table 127. Mexico Web Analytics Tools, by Application USD Million (2017-2022)
  • Table 128. Mexico Web Analytics Tools, by Vertical USD Million (2017-2022)
  • Table 129. Mexico Web Analytics Tools, by Deployment USD Million (2017-2022)
  • Table 130. Web Analytics Tools: by Type(USD/Units)
  • Table 131. Company Basic Information, Sales Area and Its Competitors
  • Table 132. Company Basic Information, Sales Area and Its Competitors
  • Table 133. Company Basic Information, Sales Area and Its Competitors
  • Table 134. Company Basic Information, Sales Area and Its Competitors
  • Table 135. Company Basic Information, Sales Area and Its Competitors
  • Table 136. Company Basic Information, Sales Area and Its Competitors
  • Table 137. Company Basic Information, Sales Area and Its Competitors
  • Table 138. Company Basic Information, Sales Area and Its Competitors
  • Table 139. Company Basic Information, Sales Area and Its Competitors
  • Table 140. Company Basic Information, Sales Area and Its Competitors
  • Table 141. Company Basic Information, Sales Area and Its Competitors
  • Table 142. Company Basic Information, Sales Area and Its Competitors
  • Table 143. Web Analytics Tools: by Type(USD Million)
  • Table 144. Web Analytics Tools Basic , by Region USD Million (2023-2028)
  • Table 145. Web Analytics Tools Standard , by Region USD Million (2023-2028)
  • Table 146. Web Analytics Tools Senior , by Region USD Million (2023-2028)
  • Table 147. Web Analytics Tools: by Application(USD Million)
  • Table 148. Web Analytics Tools Personal , by Region USD Million (2023-2028)
  • Table 149. Web Analytics Tools Enterprise , by Region USD Million (2023-2028)
  • Table 150. Web Analytics Tools Other , by Region USD Million (2023-2028)
  • Table 151. Web Analytics Tools: by Vertical(USD Million)
  • Table 152. Web Analytics Tools IT & Telecom , by Region USD Million (2023-2028)
  • Table 153. Web Analytics Tools Retail & E-commerce , by Region USD Million (2023-2028)
  • Table 154. Web Analytics Tools BFSI , by Region USD Million (2023-2028)
  • Table 155. Web Analytics Tools Travel & Hospitality , by Region USD Million (2023-2028)
  • Table 156. Web Analytics Tools Media & Entertainment , by Region USD Million (2023-2028)
  • Table 157. Web Analytics Tools Consumer Electronics , by Region USD Million (2023-2028)
  • Table 158. Web Analytics Tools FMCG , by Region USD Million (2023-2028)
  • Table 159. Web Analytics Tools Others , by Region USD Million (2023-2028)
  • Table 160. Web Analytics Tools: by Deployment(USD Million)
  • Table 161. Web Analytics Tools Cloud , by Region USD Million (2023-2028)
  • Table 162. Web Analytics Tools On-premises , by Region USD Million (2023-2028)
  • Table 163. South America Web Analytics Tools, by Country USD Million (2023-2028)
  • Table 164. South America Web Analytics Tools, by Type USD Million (2023-2028)
  • Table 165. South America Web Analytics Tools, by Application USD Million (2023-2028)
  • Table 166. South America Web Analytics Tools, by Vertical USD Million (2023-2028)
  • Table 167. South America Web Analytics Tools, by Deployment USD Million (2023-2028)
  • Table 168. Brazil Web Analytics Tools, by Type USD Million (2023-2028)
  • Table 169. Brazil Web Analytics Tools, by Application USD Million (2023-2028)
  • Table 170. Brazil Web Analytics Tools, by Vertical USD Million (2023-2028)
  • Table 171. Brazil Web Analytics Tools, by Deployment USD Million (2023-2028)
  • Table 172. Argentina Web Analytics Tools, by Type USD Million (2023-2028)
  • Table 173. Argentina Web Analytics Tools, by Application USD Million (2023-2028)
  • Table 174. Argentina Web Analytics Tools, by Vertical USD Million (2023-2028)
  • Table 175. Argentina Web Analytics Tools, by Deployment USD Million (2023-2028)
  • Table 176. Rest of South America Web Analytics Tools, by Type USD Million (2023-2028)
  • Table 177. Rest of South America Web Analytics Tools, by Application USD Million (2023-2028)
  • Table 178. Rest of South America Web Analytics Tools, by Vertical USD Million (2023-2028)
  • Table 179. Rest of South America Web Analytics Tools, by Deployment USD Million (2023-2028)
  • Table 180. Asia Pacific Web Analytics Tools, by Country USD Million (2023-2028)
  • Table 181. Asia Pacific Web Analytics Tools, by Type USD Million (2023-2028)
  • Table 182. Asia Pacific Web Analytics Tools, by Application USD Million (2023-2028)
  • Table 183. Asia Pacific Web Analytics Tools, by Vertical USD Million (2023-2028)
  • Table 184. Asia Pacific Web Analytics Tools, by Deployment USD Million (2023-2028)
  • Table 185. China Web Analytics Tools, by Type USD Million (2023-2028)
  • Table 186. China Web Analytics Tools, by Application USD Million (2023-2028)
  • Table 187. China Web Analytics Tools, by Vertical USD Million (2023-2028)
  • Table 188. China Web Analytics Tools, by Deployment USD Million (2023-2028)
  • Table 189. Japan Web Analytics Tools, by Type USD Million (2023-2028)
  • Table 190. Japan Web Analytics Tools, by Application USD Million (2023-2028)
  • Table 191. Japan Web Analytics Tools, by Vertical USD Million (2023-2028)
  • Table 192. Japan Web Analytics Tools, by Deployment USD Million (2023-2028)
  • Table 193. India Web Analytics Tools, by Type USD Million (2023-2028)
  • Table 194. India Web Analytics Tools, by Application USD Million (2023-2028)
  • Table 195. India Web Analytics Tools, by Vertical USD Million (2023-2028)
  • Table 196. India Web Analytics Tools, by Deployment USD Million (2023-2028)
  • Table 197. South Korea Web Analytics Tools, by Type USD Million (2023-2028)
  • Table 198. South Korea Web Analytics Tools, by Application USD Million (2023-2028)
  • Table 199. South Korea Web Analytics Tools, by Vertical USD Million (2023-2028)
  • Table 200. South Korea Web Analytics Tools, by Deployment USD Million (2023-2028)
  • Table 201. Taiwan Web Analytics Tools, by Type USD Million (2023-2028)
  • Table 202. Taiwan Web Analytics Tools, by Application USD Million (2023-2028)
  • Table 203. Taiwan Web Analytics Tools, by Vertical USD Million (2023-2028)
  • Table 204. Taiwan Web Analytics Tools, by Deployment USD Million (2023-2028)
  • Table 205. Australia Web Analytics Tools, by Type USD Million (2023-2028)
  • Table 206. Australia Web Analytics Tools, by Application USD Million (2023-2028)
  • Table 207. Australia Web Analytics Tools, by Vertical USD Million (2023-2028)
  • Table 208. Australia Web Analytics Tools, by Deployment USD Million (2023-2028)
  • Table 209. Rest of Asia-Pacific Web Analytics Tools, by Type USD Million (2023-2028)
  • Table 210. Rest of Asia-Pacific Web Analytics Tools, by Application USD Million (2023-2028)
  • Table 211. Rest of Asia-Pacific Web Analytics Tools, by Vertical USD Million (2023-2028)
  • Table 212. Rest of Asia-Pacific Web Analytics Tools, by Deployment USD Million (2023-2028)
  • Table 213. Europe Web Analytics Tools, by Country USD Million (2023-2028)
  • Table 214. Europe Web Analytics Tools, by Type USD Million (2023-2028)
  • Table 215. Europe Web Analytics Tools, by Application USD Million (2023-2028)
  • Table 216. Europe Web Analytics Tools, by Vertical USD Million (2023-2028)
  • Table 217. Europe Web Analytics Tools, by Deployment USD Million (2023-2028)
  • Table 218. Germany Web Analytics Tools, by Type USD Million (2023-2028)
  • Table 219. Germany Web Analytics Tools, by Application USD Million (2023-2028)
  • Table 220. Germany Web Analytics Tools, by Vertical USD Million (2023-2028)
  • Table 221. Germany Web Analytics Tools, by Deployment USD Million (2023-2028)
  • Table 222. France Web Analytics Tools, by Type USD Million (2023-2028)
  • Table 223. France Web Analytics Tools, by Application USD Million (2023-2028)
  • Table 224. France Web Analytics Tools, by Vertical USD Million (2023-2028)
  • Table 225. France Web Analytics Tools, by Deployment USD Million (2023-2028)
  • Table 226. Italy Web Analytics Tools, by Type USD Million (2023-2028)
  • Table 227. Italy Web Analytics Tools, by Application USD Million (2023-2028)
  • Table 228. Italy Web Analytics Tools, by Vertical USD Million (2023-2028)
  • Table 229. Italy Web Analytics Tools, by Deployment USD Million (2023-2028)
  • Table 230. United Kingdom Web Analytics Tools, by Type USD Million (2023-2028)
  • Table 231. United Kingdom Web Analytics Tools, by Application USD Million (2023-2028)
  • Table 232. United Kingdom Web Analytics Tools, by Vertical USD Million (2023-2028)
  • Table 233. United Kingdom Web Analytics Tools, by Deployment USD Million (2023-2028)
  • Table 234. Netherlands Web Analytics Tools, by Type USD Million (2023-2028)
  • Table 235. Netherlands Web Analytics Tools, by Application USD Million (2023-2028)
  • Table 236. Netherlands Web Analytics Tools, by Vertical USD Million (2023-2028)
  • Table 237. Netherlands Web Analytics Tools, by Deployment USD Million (2023-2028)
  • Table 238. Rest of Europe Web Analytics Tools, by Type USD Million (2023-2028)
  • Table 239. Rest of Europe Web Analytics Tools, by Application USD Million (2023-2028)
  • Table 240. Rest of Europe Web Analytics Tools, by Vertical USD Million (2023-2028)
  • Table 241. Rest of Europe Web Analytics Tools, by Deployment USD Million (2023-2028)
  • Table 242. MEA Web Analytics Tools, by Country USD Million (2023-2028)
  • Table 243. MEA Web Analytics Tools, by Type USD Million (2023-2028)
  • Table 244. MEA Web Analytics Tools, by Application USD Million (2023-2028)
  • Table 245. MEA Web Analytics Tools, by Vertical USD Million (2023-2028)
  • Table 246. MEA Web Analytics Tools, by Deployment USD Million (2023-2028)
  • Table 247. Middle East Web Analytics Tools, by Type USD Million (2023-2028)
  • Table 248. Middle East Web Analytics Tools, by Application USD Million (2023-2028)
  • Table 249. Middle East Web Analytics Tools, by Vertical USD Million (2023-2028)
  • Table 250. Middle East Web Analytics Tools, by Deployment USD Million (2023-2028)
  • Table 251. Africa Web Analytics Tools, by Type USD Million (2023-2028)
  • Table 252. Africa Web Analytics Tools, by Application USD Million (2023-2028)
  • Table 253. Africa Web Analytics Tools, by Vertical USD Million (2023-2028)
  • Table 254. Africa Web Analytics Tools, by Deployment USD Million (2023-2028)
  • Table 255. North America Web Analytics Tools, by Country USD Million (2023-2028)
  • Table 256. North America Web Analytics Tools, by Type USD Million (2023-2028)
  • Table 257. North America Web Analytics Tools, by Application USD Million (2023-2028)
  • Table 258. North America Web Analytics Tools, by Vertical USD Million (2023-2028)
  • Table 259. North America Web Analytics Tools, by Deployment USD Million (2023-2028)
  • Table 260. United States Web Analytics Tools, by Type USD Million (2023-2028)
  • Table 261. United States Web Analytics Tools, by Application USD Million (2023-2028)
  • Table 262. United States Web Analytics Tools, by Vertical USD Million (2023-2028)
  • Table 263. United States Web Analytics Tools, by Deployment USD Million (2023-2028)
  • Table 264. Canada Web Analytics Tools, by Type USD Million (2023-2028)
  • Table 265. Canada Web Analytics Tools, by Application USD Million (2023-2028)
  • Table 266. Canada Web Analytics Tools, by Vertical USD Million (2023-2028)
  • Table 267. Canada Web Analytics Tools, by Deployment USD Million (2023-2028)
  • Table 268. Mexico Web Analytics Tools, by Type USD Million (2023-2028)
  • Table 269. Mexico Web Analytics Tools, by Application USD Million (2023-2028)
  • Table 270. Mexico Web Analytics Tools, by Vertical USD Million (2023-2028)
  • Table 271. Mexico Web Analytics Tools, by Deployment USD Million (2023-2028)
  • Table 272. Web Analytics Tools: by Type(USD/Units)
  • Table 273. Research Programs/Design for This Report
  • Table 274. Key Data Information from Secondary Sources
  • Table 275. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Web Analytics Tools: by Type USD Million (2017-2022)
  • Figure 5. Global Web Analytics Tools: by Application USD Million (2017-2022)
  • Figure 6. Global Web Analytics Tools: by Vertical USD Million (2017-2022)
  • Figure 7. Global Web Analytics Tools: by Deployment USD Million (2017-2022)
  • Figure 8. South America Web Analytics Tools Share (%), by Country
  • Figure 9. Asia Pacific Web Analytics Tools Share (%), by Country
  • Figure 10. Europe Web Analytics Tools Share (%), by Country
  • Figure 11. MEA Web Analytics Tools Share (%), by Country
  • Figure 12. North America Web Analytics Tools Share (%), by Country
  • Figure 13. Global Web Analytics Tools: by Type USD/Units (2017-2022)
  • Figure 14. Global Web Analytics Tools share by Players 2022 (%)
  • Figure 15. Global Web Analytics Tools share by Players (Top 3) 2022(%)
  • Figure 16. Global Web Analytics Tools share by Players (Top 5) 2022(%)
  • Figure 17. BCG Matrix for key Companies
  • Figure 18. Google (United States) Revenue, Net Income and Gross profit
  • Figure 19. Google (United States) Revenue: by Geography 2022
  • Figure 20. Spring Metrics (United States) Revenue, Net Income and Gross profit
  • Figure 21. Spring Metrics (United States) Revenue: by Geography 2022
  • Figure 22. Netcore Solutions (India) Revenue, Net Income and Gross profit
  • Figure 23. Netcore Solutions (India) Revenue: by Geography 2022
  • Figure 24. Madwire (United States) Revenue, Net Income and Gross profit
  • Figure 25. Madwire (United States) Revenue: by Geography 2022
  • Figure 26. Adobe Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 27. Adobe Inc. (United States) Revenue: by Geography 2022
  • Figure 28. Agile CRM, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 29. Agile CRM, Inc. (United States) Revenue: by Geography 2022
  • Figure 30. Sisense (United States) Revenue, Net Income and Gross profit
  • Figure 31. Sisense (United States) Revenue: by Geography 2022
  • Figure 32. Clicky (United States) Revenue, Net Income and Gross profit
  • Figure 33. Clicky (United States) Revenue: by Geography 2022
  • Figure 34. Acquisio (Canada) Revenue, Net Income and Gross profit
  • Figure 35. Acquisio (Canada) Revenue: by Geography 2022
  • Figure 36. SimilarWeb (United States) Revenue, Net Income and Gross profit
  • Figure 37. SimilarWeb (United States) Revenue: by Geography 2022
  • Figure 38. Smartlook (Czech Republic) Revenue, Net Income and Gross profit
  • Figure 39. Smartlook (Czech Republic) Revenue: by Geography 2022
  • Figure 40. Microsoft Corporation (United States) Revenue, Net Income and Gross profit
  • Figure 41. Microsoft Corporation (United States) Revenue: by Geography 2022
  • Figure 42. Global Web Analytics Tools: by Type USD Million (2023-2028)
  • Figure 43. Global Web Analytics Tools: by Application USD Million (2023-2028)
  • Figure 44. Global Web Analytics Tools: by Vertical USD Million (2023-2028)
  • Figure 45. Global Web Analytics Tools: by Deployment USD Million (2023-2028)
  • Figure 46. South America Web Analytics Tools Share (%), by Country
  • Figure 47. Asia Pacific Web Analytics Tools Share (%), by Country
  • Figure 48. Europe Web Analytics Tools Share (%), by Country
  • Figure 49. MEA Web Analytics Tools Share (%), by Country
  • Figure 50. North America Web Analytics Tools Share (%), by Country
  • Figure 51. Global Web Analytics Tools: by Type USD/Units (2023-2028)
List of companies from research coverage that are profiled in the study
  • Google (United States)
  • Spring Metrics (United States)
  • Netcore Solutions (India)
  • Madwire (United States)
  • Adobe Inc. (United States)
  • Agile CRM, Inc. (United States)
  • Sisense (United States)
  • Clicky (United States)
  • Acquisio (Canada)
  • SimilarWeb (United States)
  • Smartlook (Czech Republic)
  • Microsoft Corporation (United States)
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Key Highlights of Report


May 2023 249 Pages 74 Tables Base Year: 2022 Coverage: 15+ Companies; 18 Countries

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Frequently Asked Questions (FAQ):

The standard version of the report profiles players such as Google (United States), Spring Metrics (United States), Netcore Solutions (India), Madwire (United States), Adobe Inc. (United States), Agile CRM, Inc. (United States), Sisense (United States), Clicky (United States), Acquisio (Canada), SimilarWeb (United States), Smartlook (Czech Republic) and Microsoft Corporation (United States) etc.
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
"Frequently Launching New and Innovative Features and Use of AI in Web Analytics " is seen as one of major influencing trends for Web Analytics Tools Market during projected period 2022-2028.
The Web Analytics Tools market study includes a random mix of players, including both market leaders and some top growing emerging players. Connect with our sales executive to get a complete company list in our research coverage.

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