Global Real-Time Bidding
Global Real-Time Bidding

Real-Time Bidding Comprehensive Study by Application (E-commerce Ads, Travel Ads, Game Ads, Others), Industry Verticals (Media and entertainment, Games, Retail and eCommerce, Travel and luxury, Mobile apps, Others (Telecom, Education, BFSI, Music, Social, and Politics)), Auction (Open Auction, Invited Auction), Ad Format (RTB Image, RTB Video), Device Type (Mobiles, Desktops, Others (Laptops and Tablets)) Players and Region - Global Market Outlook to 2026

Real-Time Bidding Market Segmented into XX Submarkets. | Forecast Years: 2021- 2026 | CAGR: 32.54%  

Jan 2021 Edition 225 Pages 211 Tables & Figures
  • Summary
  • Market Segments
  • Table of Content
  • List of Tables & Figures
  • Companies Mentioned
What is Real-Time Bidding Market Scope?
Real-time bidding is a server-to-server buying process that allows inventory (ad space on websites) to be bought and sold on a per-impression basis. It happens instantaneously through an auction that determines who gets to buy a specific impression. Real-time bidding is a decision process within programmatic however not all programmatic advertising uses RTB. A growing number of smartphone users and a focus on improved campaign performance and increased RoI are expected to drive the Real-time bidding market.

The Real-Time Bidding market study is being classified, by Application (E-commerce Ads, Travel Ads, Game Ads and Others) and major geographies with country level break-up. According to AMA, the Global Real-Time Bidding market is expected to see growth rate of 32.54%

Research Analyst at AMA predicts that Players from United States will contribute to the maximum growth of Global Real-Time Bidding market throughout the predicted period.

Google (United States), WPP (United Kingdom), Adobe (United States), Criteo (France), Facebook (United States), Smaato (United States), Yandex (Russia), PubMatic (United States), Salesforce (United States) and Rubicon Project (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are MediaMath (United States), MoPub (United States), AppNexus (United States), Platform One (Japan) and Verizon Media (United States).

Segmentation Analysis
Analyst at AMA have segmented the market study of Global Real-Time Bidding market by Type, Application and Region.

On the basis of geography, the market of Real-Time Bidding has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).

Market Influencers and their development strategies
In October 2018, Criteo acquired Silicon Valley-based app install advertising solution provider Manage, to support its existing app business as well as strengthen its advertising solution. The acquisition would help Criteo expand its client base across sectors, such as food delivery and ride-sharing.
In April 2018, Google introduced an Exchange Bidding solution for its customers that use DoubleClick for Publishers (DFP) solution. Exchange Bidding solution provides multiple options to publishers to help them monetize their display ad inventory.


Influencing Market Trend
  • Rising Use of AI and ML in RTB

Market Drivers
  • Growing Internet Penetration and Increase in the Number of Smartphone Users
  • Improved Campaign Performance and Increased Roi

Opportunities
  • Increasing Budgets for Digital Display Advertising
  • Technological Advancement and Development in the Real-Time Bidding

Restraints
  • Several Issues Related to Transparency
  • Concerns Related to AD Block and Skip AD Functionality

Challenges
  • Challenges Associated With Mobile Advertisement Frauds


Key Target Audience
Real-Time Bidding Providers, Research Organizations and Consulting Companies, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors, End Users and Others

Customization available in this Study:
The Study can be customized to meet your requirements. Please connect with our representative, who will ensure you get a report that suits your needs.

To compete effectively, companies also require quantitative estimates of the future growth and qualitative nature of the market. AMA Research & Media features not just specific market sizing estimates, but also include significant value-added commentary on Technological Trends and Innovations, Regulatory Policies, Market Maturity Indicators, Market Share Movements, New Entrants into the Market & Entry/Exit Barriers, Consumer Demographics, Supporting Company Financial and Cash Flow Planning, Open Up New Markets , To Seize Powerful Market Opportunities, Key Decision in Planning and to Further Expand Market Share, Identify Key Business Segments, Market Proposition & Gap Analysis.
Report Objectives / Segmentation Covered
By Application
  • E-commerce Ads
  • Travel Ads
  • Game Ads
  • Others
By Industry Verticals
  • Media and entertainment
  • Games
  • Retail and eCommerce
  • Travel and luxury
  • Mobile apps
  • Others (Telecom, Education, BFSI, Music, Social, and Politics)

By Auction
  • Open Auction
  • Invited Auction

By Ad Format
  • RTB Image
  • RTB Video

By Device Type
  • Mobiles
  • Desktops
  • Others (Laptops and Tablets)

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Growing Internet Penetration and Increase in the Number of Smartphone Users
      • 3.2.2. Improved Campaign Performance and Increased Roi
    • 3.3. Market Challenges
      • 3.3.1. Challenges Associated With Mobile Advertisement Frauds
    • 3.4. Market Trends
      • 3.4.1. Rising Use of AI and ML in RTB
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Real-Time Bidding, by Application, Industry Verticals, Auction, Ad Format, Device Type and Region (value) (2015-2020)
    • 5.1. Introduction
    • 5.2. Global Real-Time Bidding (Value)
      • 5.2.1. Global Real-Time Bidding by: Application (Value)
        • 5.2.1.1. E-commerce Ads
        • 5.2.1.2. Travel Ads
        • 5.2.1.3. Game Ads
        • 5.2.1.4. Others
      • 5.2.2. Global Real-Time Bidding by: Industry Verticals (Value)
        • 5.2.2.1. Media and entertainment
        • 5.2.2.2. Games
        • 5.2.2.3. Retail and eCommerce
        • 5.2.2.4. Travel and luxury
        • 5.2.2.5. Mobile apps
        • 5.2.2.6. Others (Telecom, Education, BFSI, Music, Social, and Politics)
      • 5.2.3. Global Real-Time Bidding by: Auction (Value)
        • 5.2.3.1. Open Auction
        • 5.2.3.2. Invited Auction
      • 5.2.4. Global Real-Time Bidding by: Ad Format (Value)
        • 5.2.4.1. RTB Image
        • 5.2.4.2. RTB Video
      • 5.2.5. Global Real-Time Bidding by: Device Type (Value)
        • 5.2.5.1. Mobiles
        • 5.2.5.2. Desktops
        • 5.2.5.3. Others (Laptops and Tablets)
      • 5.2.6. Global Real-Time Bidding Region
        • 5.2.6.1. South America
          • 5.2.6.1.1. Brazil
          • 5.2.6.1.2. Argentina
          • 5.2.6.1.3. Rest of South America
        • 5.2.6.2. Asia Pacific
          • 5.2.6.2.1. China
          • 5.2.6.2.2. Japan
          • 5.2.6.2.3. India
          • 5.2.6.2.4. South Korea
          • 5.2.6.2.5. Taiwan
          • 5.2.6.2.6. Australia
          • 5.2.6.2.7. Rest of Asia-Pacific
        • 5.2.6.3. Europe
          • 5.2.6.3.1. Germany
          • 5.2.6.3.2. France
          • 5.2.6.3.3. Italy
          • 5.2.6.3.4. United Kingdom
          • 5.2.6.3.5. Netherlands
          • 5.2.6.3.6. Rest of Europe
        • 5.2.6.4. MEA
          • 5.2.6.4.1. Middle East
          • 5.2.6.4.2. Africa
        • 5.2.6.5. North America
          • 5.2.6.5.1. United States
          • 5.2.6.5.2. Canada
          • 5.2.6.5.3. Mexico
  • 6. Real-Time Bidding: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2020)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Google (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. WPP (United Kingdom)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Adobe (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Criteo (France)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Facebook (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Smaato (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Yandex (Russia)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. PubMatic (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Salesforce (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Rubicon Project (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
  • 7. Global Real-Time Bidding Sale, by Application, Industry Verticals, Auction, Ad Format, Device Type and Region (value) (2021-2026)
    • 7.1. Introduction
    • 7.2. Global Real-Time Bidding (Value)
      • 7.2.1. Global Real-Time Bidding by: Application (Value)
        • 7.2.1.1. E-commerce Ads
        • 7.2.1.2. Travel Ads
        • 7.2.1.3. Game Ads
        • 7.2.1.4. Others
      • 7.2.2. Global Real-Time Bidding by: Industry Verticals (Value)
        • 7.2.2.1. Media and entertainment
        • 7.2.2.2. Games
        • 7.2.2.3. Retail and eCommerce
        • 7.2.2.4. Travel and luxury
        • 7.2.2.5. Mobile apps
        • 7.2.2.6. Others (Telecom, Education, BFSI, Music, Social, and Politics)
      • 7.2.3. Global Real-Time Bidding by: Auction (Value)
        • 7.2.3.1. Open Auction
        • 7.2.3.2. Invited Auction
      • 7.2.4. Global Real-Time Bidding by: Ad Format (Value)
        • 7.2.4.1. RTB Image
        • 7.2.4.2. RTB Video
      • 7.2.5. Global Real-Time Bidding by: Device Type (Value)
        • 7.2.5.1. Mobiles
        • 7.2.5.2. Desktops
        • 7.2.5.3. Others (Laptops and Tablets)
      • 7.2.6. Global Real-Time Bidding Region
        • 7.2.6.1. South America
          • 7.2.6.1.1. Brazil
          • 7.2.6.1.2. Argentina
          • 7.2.6.1.3. Rest of South America
        • 7.2.6.2. Asia Pacific
          • 7.2.6.2.1. China
          • 7.2.6.2.2. Japan
          • 7.2.6.2.3. India
          • 7.2.6.2.4. South Korea
          • 7.2.6.2.5. Taiwan
          • 7.2.6.2.6. Australia
          • 7.2.6.2.7. Rest of Asia-Pacific
        • 7.2.6.3. Europe
          • 7.2.6.3.1. Germany
          • 7.2.6.3.2. France
          • 7.2.6.3.3. Italy
          • 7.2.6.3.4. United Kingdom
          • 7.2.6.3.5. Netherlands
          • 7.2.6.3.6. Rest of Europe
        • 7.2.6.4. MEA
          • 7.2.6.4.1. Middle East
          • 7.2.6.4.2. Africa
        • 7.2.6.5. North America
          • 7.2.6.5.1. United States
          • 7.2.6.5.2. Canada
          • 7.2.6.5.3. Mexico
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Real-Time Bidding: by Application(USD Million)
  • Table 2. Real-Time Bidding E-commerce Ads , by Region USD Million (2015-2020)
  • Table 3. Real-Time Bidding Travel Ads , by Region USD Million (2015-2020)
  • Table 4. Real-Time Bidding Game Ads , by Region USD Million (2015-2020)
  • Table 5. Real-Time Bidding Others , by Region USD Million (2015-2020)
  • Table 6. Real-Time Bidding: by Industry Verticals(USD Million)
  • Table 7. Real-Time Bidding Media and entertainment , by Region USD Million (2015-2020)
  • Table 8. Real-Time Bidding Games , by Region USD Million (2015-2020)
  • Table 9. Real-Time Bidding Retail and eCommerce , by Region USD Million (2015-2020)
  • Table 10. Real-Time Bidding Travel and luxury , by Region USD Million (2015-2020)
  • Table 11. Real-Time Bidding Mobile apps , by Region USD Million (2015-2020)
  • Table 12. Real-Time Bidding Others (Telecom, Education, BFSI, Music, Social, and Politics) , by Region USD Million (2015-2020)
  • Table 13. Real-Time Bidding: by Auction(USD Million)
  • Table 14. Real-Time Bidding Open Auction , by Region USD Million (2015-2020)
  • Table 15. Real-Time Bidding Invited Auction , by Region USD Million (2015-2020)
  • Table 16. Real-Time Bidding: by Ad Format(USD Million)
  • Table 17. Real-Time Bidding RTB Image , by Region USD Million (2015-2020)
  • Table 18. Real-Time Bidding RTB Video , by Region USD Million (2015-2020)
  • Table 19. Real-Time Bidding: by Device Type(USD Million)
  • Table 20. Real-Time Bidding Mobiles , by Region USD Million (2015-2020)
  • Table 21. Real-Time Bidding Desktops , by Region USD Million (2015-2020)
  • Table 22. Real-Time Bidding Others (Laptops and Tablets) , by Region USD Million (2015-2020)
  • Table 23. South America Real-Time Bidding, by Country USD Million (2015-2020)
  • Table 24. South America Real-Time Bidding, by Application USD Million (2015-2020)
  • Table 25. South America Real-Time Bidding, by Industry Verticals USD Million (2015-2020)
  • Table 26. South America Real-Time Bidding, by Auction USD Million (2015-2020)
  • Table 27. South America Real-Time Bidding, by Ad Format USD Million (2015-2020)
  • Table 28. South America Real-Time Bidding, by Device Type USD Million (2015-2020)
  • Table 29. Brazil Real-Time Bidding, by Application USD Million (2015-2020)
  • Table 30. Brazil Real-Time Bidding, by Industry Verticals USD Million (2015-2020)
  • Table 31. Brazil Real-Time Bidding, by Auction USD Million (2015-2020)
  • Table 32. Brazil Real-Time Bidding, by Ad Format USD Million (2015-2020)
  • Table 33. Brazil Real-Time Bidding, by Device Type USD Million (2015-2020)
  • Table 34. Argentina Real-Time Bidding, by Application USD Million (2015-2020)
  • Table 35. Argentina Real-Time Bidding, by Industry Verticals USD Million (2015-2020)
  • Table 36. Argentina Real-Time Bidding, by Auction USD Million (2015-2020)
  • Table 37. Argentina Real-Time Bidding, by Ad Format USD Million (2015-2020)
  • Table 38. Argentina Real-Time Bidding, by Device Type USD Million (2015-2020)
  • Table 39. Rest of South America Real-Time Bidding, by Application USD Million (2015-2020)
  • Table 40. Rest of South America Real-Time Bidding, by Industry Verticals USD Million (2015-2020)
  • Table 41. Rest of South America Real-Time Bidding, by Auction USD Million (2015-2020)
  • Table 42. Rest of South America Real-Time Bidding, by Ad Format USD Million (2015-2020)
  • Table 43. Rest of South America Real-Time Bidding, by Device Type USD Million (2015-2020)
  • Table 44. Asia Pacific Real-Time Bidding, by Country USD Million (2015-2020)
  • Table 45. Asia Pacific Real-Time Bidding, by Application USD Million (2015-2020)
  • Table 46. Asia Pacific Real-Time Bidding, by Industry Verticals USD Million (2015-2020)
  • Table 47. Asia Pacific Real-Time Bidding, by Auction USD Million (2015-2020)
  • Table 48. Asia Pacific Real-Time Bidding, by Ad Format USD Million (2015-2020)
  • Table 49. Asia Pacific Real-Time Bidding, by Device Type USD Million (2015-2020)
  • Table 50. China Real-Time Bidding, by Application USD Million (2015-2020)
  • Table 51. China Real-Time Bidding, by Industry Verticals USD Million (2015-2020)
  • Table 52. China Real-Time Bidding, by Auction USD Million (2015-2020)
  • Table 53. China Real-Time Bidding, by Ad Format USD Million (2015-2020)
  • Table 54. China Real-Time Bidding, by Device Type USD Million (2015-2020)
  • Table 55. Japan Real-Time Bidding, by Application USD Million (2015-2020)
  • Table 56. Japan Real-Time Bidding, by Industry Verticals USD Million (2015-2020)
  • Table 57. Japan Real-Time Bidding, by Auction USD Million (2015-2020)
  • Table 58. Japan Real-Time Bidding, by Ad Format USD Million (2015-2020)
  • Table 59. Japan Real-Time Bidding, by Device Type USD Million (2015-2020)
  • Table 60. India Real-Time Bidding, by Application USD Million (2015-2020)
  • Table 61. India Real-Time Bidding, by Industry Verticals USD Million (2015-2020)
  • Table 62. India Real-Time Bidding, by Auction USD Million (2015-2020)
  • Table 63. India Real-Time Bidding, by Ad Format USD Million (2015-2020)
  • Table 64. India Real-Time Bidding, by Device Type USD Million (2015-2020)
  • Table 65. South Korea Real-Time Bidding, by Application USD Million (2015-2020)
  • Table 66. South Korea Real-Time Bidding, by Industry Verticals USD Million (2015-2020)
  • Table 67. South Korea Real-Time Bidding, by Auction USD Million (2015-2020)
  • Table 68. South Korea Real-Time Bidding, by Ad Format USD Million (2015-2020)
  • Table 69. South Korea Real-Time Bidding, by Device Type USD Million (2015-2020)
  • Table 70. Taiwan Real-Time Bidding, by Application USD Million (2015-2020)
  • Table 71. Taiwan Real-Time Bidding, by Industry Verticals USD Million (2015-2020)
  • Table 72. Taiwan Real-Time Bidding, by Auction USD Million (2015-2020)
  • Table 73. Taiwan Real-Time Bidding, by Ad Format USD Million (2015-2020)
  • Table 74. Taiwan Real-Time Bidding, by Device Type USD Million (2015-2020)
  • Table 75. Australia Real-Time Bidding, by Application USD Million (2015-2020)
  • Table 76. Australia Real-Time Bidding, by Industry Verticals USD Million (2015-2020)
  • Table 77. Australia Real-Time Bidding, by Auction USD Million (2015-2020)
  • Table 78. Australia Real-Time Bidding, by Ad Format USD Million (2015-2020)
  • Table 79. Australia Real-Time Bidding, by Device Type USD Million (2015-2020)
  • Table 80. Rest of Asia-Pacific Real-Time Bidding, by Application USD Million (2015-2020)
  • Table 81. Rest of Asia-Pacific Real-Time Bidding, by Industry Verticals USD Million (2015-2020)
  • Table 82. Rest of Asia-Pacific Real-Time Bidding, by Auction USD Million (2015-2020)
  • Table 83. Rest of Asia-Pacific Real-Time Bidding, by Ad Format USD Million (2015-2020)
  • Table 84. Rest of Asia-Pacific Real-Time Bidding, by Device Type USD Million (2015-2020)
  • Table 85. Europe Real-Time Bidding, by Country USD Million (2015-2020)
  • Table 86. Europe Real-Time Bidding, by Application USD Million (2015-2020)
  • Table 87. Europe Real-Time Bidding, by Industry Verticals USD Million (2015-2020)
  • Table 88. Europe Real-Time Bidding, by Auction USD Million (2015-2020)
  • Table 89. Europe Real-Time Bidding, by Ad Format USD Million (2015-2020)
  • Table 90. Europe Real-Time Bidding, by Device Type USD Million (2015-2020)
  • Table 91. Germany Real-Time Bidding, by Application USD Million (2015-2020)
  • Table 92. Germany Real-Time Bidding, by Industry Verticals USD Million (2015-2020)
  • Table 93. Germany Real-Time Bidding, by Auction USD Million (2015-2020)
  • Table 94. Germany Real-Time Bidding, by Ad Format USD Million (2015-2020)
  • Table 95. Germany Real-Time Bidding, by Device Type USD Million (2015-2020)
  • Table 96. France Real-Time Bidding, by Application USD Million (2015-2020)
  • Table 97. France Real-Time Bidding, by Industry Verticals USD Million (2015-2020)
  • Table 98. France Real-Time Bidding, by Auction USD Million (2015-2020)
  • Table 99. France Real-Time Bidding, by Ad Format USD Million (2015-2020)
  • Table 100. France Real-Time Bidding, by Device Type USD Million (2015-2020)
  • Table 101. Italy Real-Time Bidding, by Application USD Million (2015-2020)
  • Table 102. Italy Real-Time Bidding, by Industry Verticals USD Million (2015-2020)
  • Table 103. Italy Real-Time Bidding, by Auction USD Million (2015-2020)
  • Table 104. Italy Real-Time Bidding, by Ad Format USD Million (2015-2020)
  • Table 105. Italy Real-Time Bidding, by Device Type USD Million (2015-2020)
  • Table 106. United Kingdom Real-Time Bidding, by Application USD Million (2015-2020)
  • Table 107. United Kingdom Real-Time Bidding, by Industry Verticals USD Million (2015-2020)
  • Table 108. United Kingdom Real-Time Bidding, by Auction USD Million (2015-2020)
  • Table 109. United Kingdom Real-Time Bidding, by Ad Format USD Million (2015-2020)
  • Table 110. United Kingdom Real-Time Bidding, by Device Type USD Million (2015-2020)
  • Table 111. Netherlands Real-Time Bidding, by Application USD Million (2015-2020)
  • Table 112. Netherlands Real-Time Bidding, by Industry Verticals USD Million (2015-2020)
  • Table 113. Netherlands Real-Time Bidding, by Auction USD Million (2015-2020)
  • Table 114. Netherlands Real-Time Bidding, by Ad Format USD Million (2015-2020)
  • Table 115. Netherlands Real-Time Bidding, by Device Type USD Million (2015-2020)
  • Table 116. Rest of Europe Real-Time Bidding, by Application USD Million (2015-2020)
  • Table 117. Rest of Europe Real-Time Bidding, by Industry Verticals USD Million (2015-2020)
  • Table 118. Rest of Europe Real-Time Bidding, by Auction USD Million (2015-2020)
  • Table 119. Rest of Europe Real-Time Bidding, by Ad Format USD Million (2015-2020)
  • Table 120. Rest of Europe Real-Time Bidding, by Device Type USD Million (2015-2020)
  • Table 121. MEA Real-Time Bidding, by Country USD Million (2015-2020)
  • Table 122. MEA Real-Time Bidding, by Application USD Million (2015-2020)
  • Table 123. MEA Real-Time Bidding, by Industry Verticals USD Million (2015-2020)
  • Table 124. MEA Real-Time Bidding, by Auction USD Million (2015-2020)
  • Table 125. MEA Real-Time Bidding, by Ad Format USD Million (2015-2020)
  • Table 126. MEA Real-Time Bidding, by Device Type USD Million (2015-2020)
  • Table 127. Middle East Real-Time Bidding, by Application USD Million (2015-2020)
  • Table 128. Middle East Real-Time Bidding, by Industry Verticals USD Million (2015-2020)
  • Table 129. Middle East Real-Time Bidding, by Auction USD Million (2015-2020)
  • Table 130. Middle East Real-Time Bidding, by Ad Format USD Million (2015-2020)
  • Table 131. Middle East Real-Time Bidding, by Device Type USD Million (2015-2020)
  • Table 132. Africa Real-Time Bidding, by Application USD Million (2015-2020)
  • Table 133. Africa Real-Time Bidding, by Industry Verticals USD Million (2015-2020)
  • Table 134. Africa Real-Time Bidding, by Auction USD Million (2015-2020)
  • Table 135. Africa Real-Time Bidding, by Ad Format USD Million (2015-2020)
  • Table 136. Africa Real-Time Bidding, by Device Type USD Million (2015-2020)
  • Table 137. North America Real-Time Bidding, by Country USD Million (2015-2020)
  • Table 138. North America Real-Time Bidding, by Application USD Million (2015-2020)
  • Table 139. North America Real-Time Bidding, by Industry Verticals USD Million (2015-2020)
  • Table 140. North America Real-Time Bidding, by Auction USD Million (2015-2020)
  • Table 141. North America Real-Time Bidding, by Ad Format USD Million (2015-2020)
  • Table 142. North America Real-Time Bidding, by Device Type USD Million (2015-2020)
  • Table 143. United States Real-Time Bidding, by Application USD Million (2015-2020)
  • Table 144. United States Real-Time Bidding, by Industry Verticals USD Million (2015-2020)
  • Table 145. United States Real-Time Bidding, by Auction USD Million (2015-2020)
  • Table 146. United States Real-Time Bidding, by Ad Format USD Million (2015-2020)
  • Table 147. United States Real-Time Bidding, by Device Type USD Million (2015-2020)
  • Table 148. Canada Real-Time Bidding, by Application USD Million (2015-2020)
  • Table 149. Canada Real-Time Bidding, by Industry Verticals USD Million (2015-2020)
  • Table 150. Canada Real-Time Bidding, by Auction USD Million (2015-2020)
  • Table 151. Canada Real-Time Bidding, by Ad Format USD Million (2015-2020)
  • Table 152. Canada Real-Time Bidding, by Device Type USD Million (2015-2020)
  • Table 153. Mexico Real-Time Bidding, by Application USD Million (2015-2020)
  • Table 154. Mexico Real-Time Bidding, by Industry Verticals USD Million (2015-2020)
  • Table 155. Mexico Real-Time Bidding, by Auction USD Million (2015-2020)
  • Table 156. Mexico Real-Time Bidding, by Ad Format USD Million (2015-2020)
  • Table 157. Mexico Real-Time Bidding, by Device Type USD Million (2015-2020)
  • Table 158. Company Basic Information, Sales Area and Its Competitors
  • Table 159. Company Basic Information, Sales Area and Its Competitors
  • Table 160. Company Basic Information, Sales Area and Its Competitors
  • Table 161. Company Basic Information, Sales Area and Its Competitors
  • Table 162. Company Basic Information, Sales Area and Its Competitors
  • Table 163. Company Basic Information, Sales Area and Its Competitors
  • Table 164. Company Basic Information, Sales Area and Its Competitors
  • Table 165. Company Basic Information, Sales Area and Its Competitors
  • Table 166. Company Basic Information, Sales Area and Its Competitors
  • Table 167. Company Basic Information, Sales Area and Its Competitors
  • Table 168. Real-Time Bidding: by Application(USD Million)
  • Table 169. Real-Time Bidding E-commerce Ads , by Region USD Million (2021-2026)
  • Table 170. Real-Time Bidding Travel Ads , by Region USD Million (2021-2026)
  • Table 171. Real-Time Bidding Game Ads , by Region USD Million (2021-2026)
  • Table 172. Real-Time Bidding Others , by Region USD Million (2021-2026)
  • Table 173. Real-Time Bidding: by Industry Verticals(USD Million)
  • Table 174. Real-Time Bidding Media and entertainment , by Region USD Million (2021-2026)
  • Table 175. Real-Time Bidding Games , by Region USD Million (2021-2026)
  • Table 176. Real-Time Bidding Retail and eCommerce , by Region USD Million (2021-2026)
  • Table 177. Real-Time Bidding Travel and luxury , by Region USD Million (2021-2026)
  • Table 178. Real-Time Bidding Mobile apps , by Region USD Million (2021-2026)
  • Table 179. Real-Time Bidding Others (Telecom, Education, BFSI, Music, Social, and Politics) , by Region USD Million (2021-2026)
  • Table 180. Real-Time Bidding: by Auction(USD Million)
  • Table 181. Real-Time Bidding Open Auction , by Region USD Million (2021-2026)
  • Table 182. Real-Time Bidding Invited Auction , by Region USD Million (2021-2026)
  • Table 183. Real-Time Bidding: by Ad Format(USD Million)
  • Table 184. Real-Time Bidding RTB Image , by Region USD Million (2021-2026)
  • Table 185. Real-Time Bidding RTB Video , by Region USD Million (2021-2026)
  • Table 186. Real-Time Bidding: by Device Type(USD Million)
  • Table 187. Real-Time Bidding Mobiles , by Region USD Million (2021-2026)
  • Table 188. Real-Time Bidding Desktops , by Region USD Million (2021-2026)
  • Table 189. Real-Time Bidding Others (Laptops and Tablets) , by Region USD Million (2021-2026)
  • Table 190. South America Real-Time Bidding, by Country USD Million (2021-2026)
  • Table 191. South America Real-Time Bidding, by Application USD Million (2021-2026)
  • Table 192. South America Real-Time Bidding, by Industry Verticals USD Million (2021-2026)
  • Table 193. South America Real-Time Bidding, by Auction USD Million (2021-2026)
  • Table 194. South America Real-Time Bidding, by Ad Format USD Million (2021-2026)
  • Table 195. South America Real-Time Bidding, by Device Type USD Million (2021-2026)
  • Table 196. Brazil Real-Time Bidding, by Application USD Million (2021-2026)
  • Table 197. Brazil Real-Time Bidding, by Industry Verticals USD Million (2021-2026)
  • Table 198. Brazil Real-Time Bidding, by Auction USD Million (2021-2026)
  • Table 199. Brazil Real-Time Bidding, by Ad Format USD Million (2021-2026)
  • Table 200. Brazil Real-Time Bidding, by Device Type USD Million (2021-2026)
  • Table 201. Argentina Real-Time Bidding, by Application USD Million (2021-2026)
  • Table 202. Argentina Real-Time Bidding, by Industry Verticals USD Million (2021-2026)
  • Table 203. Argentina Real-Time Bidding, by Auction USD Million (2021-2026)
  • Table 204. Argentina Real-Time Bidding, by Ad Format USD Million (2021-2026)
  • Table 205. Argentina Real-Time Bidding, by Device Type USD Million (2021-2026)
  • Table 206. Rest of South America Real-Time Bidding, by Application USD Million (2021-2026)
  • Table 207. Rest of South America Real-Time Bidding, by Industry Verticals USD Million (2021-2026)
  • Table 208. Rest of South America Real-Time Bidding, by Auction USD Million (2021-2026)
  • Table 209. Rest of South America Real-Time Bidding, by Ad Format USD Million (2021-2026)
  • Table 210. Rest of South America Real-Time Bidding, by Device Type USD Million (2021-2026)
  • Table 211. Asia Pacific Real-Time Bidding, by Country USD Million (2021-2026)
  • Table 212. Asia Pacific Real-Time Bidding, by Application USD Million (2021-2026)
  • Table 213. Asia Pacific Real-Time Bidding, by Industry Verticals USD Million (2021-2026)
  • Table 214. Asia Pacific Real-Time Bidding, by Auction USD Million (2021-2026)
  • Table 215. Asia Pacific Real-Time Bidding, by Ad Format USD Million (2021-2026)
  • Table 216. Asia Pacific Real-Time Bidding, by Device Type USD Million (2021-2026)
  • Table 217. China Real-Time Bidding, by Application USD Million (2021-2026)
  • Table 218. China Real-Time Bidding, by Industry Verticals USD Million (2021-2026)
  • Table 219. China Real-Time Bidding, by Auction USD Million (2021-2026)
  • Table 220. China Real-Time Bidding, by Ad Format USD Million (2021-2026)
  • Table 221. China Real-Time Bidding, by Device Type USD Million (2021-2026)
  • Table 222. Japan Real-Time Bidding, by Application USD Million (2021-2026)
  • Table 223. Japan Real-Time Bidding, by Industry Verticals USD Million (2021-2026)
  • Table 224. Japan Real-Time Bidding, by Auction USD Million (2021-2026)
  • Table 225. Japan Real-Time Bidding, by Ad Format USD Million (2021-2026)
  • Table 226. Japan Real-Time Bidding, by Device Type USD Million (2021-2026)
  • Table 227. India Real-Time Bidding, by Application USD Million (2021-2026)
  • Table 228. India Real-Time Bidding, by Industry Verticals USD Million (2021-2026)
  • Table 229. India Real-Time Bidding, by Auction USD Million (2021-2026)
  • Table 230. India Real-Time Bidding, by Ad Format USD Million (2021-2026)
  • Table 231. India Real-Time Bidding, by Device Type USD Million (2021-2026)
  • Table 232. South Korea Real-Time Bidding, by Application USD Million (2021-2026)
  • Table 233. South Korea Real-Time Bidding, by Industry Verticals USD Million (2021-2026)
  • Table 234. South Korea Real-Time Bidding, by Auction USD Million (2021-2026)
  • Table 235. South Korea Real-Time Bidding, by Ad Format USD Million (2021-2026)
  • Table 236. South Korea Real-Time Bidding, by Device Type USD Million (2021-2026)
  • Table 237. Taiwan Real-Time Bidding, by Application USD Million (2021-2026)
  • Table 238. Taiwan Real-Time Bidding, by Industry Verticals USD Million (2021-2026)
  • Table 239. Taiwan Real-Time Bidding, by Auction USD Million (2021-2026)
  • Table 240. Taiwan Real-Time Bidding, by Ad Format USD Million (2021-2026)
  • Table 241. Taiwan Real-Time Bidding, by Device Type USD Million (2021-2026)
  • Table 242. Australia Real-Time Bidding, by Application USD Million (2021-2026)
  • Table 243. Australia Real-Time Bidding, by Industry Verticals USD Million (2021-2026)
  • Table 244. Australia Real-Time Bidding, by Auction USD Million (2021-2026)
  • Table 245. Australia Real-Time Bidding, by Ad Format USD Million (2021-2026)
  • Table 246. Australia Real-Time Bidding, by Device Type USD Million (2021-2026)
  • Table 247. Rest of Asia-Pacific Real-Time Bidding, by Application USD Million (2021-2026)
  • Table 248. Rest of Asia-Pacific Real-Time Bidding, by Industry Verticals USD Million (2021-2026)
  • Table 249. Rest of Asia-Pacific Real-Time Bidding, by Auction USD Million (2021-2026)
  • Table 250. Rest of Asia-Pacific Real-Time Bidding, by Ad Format USD Million (2021-2026)
  • Table 251. Rest of Asia-Pacific Real-Time Bidding, by Device Type USD Million (2021-2026)
  • Table 252. Europe Real-Time Bidding, by Country USD Million (2021-2026)
  • Table 253. Europe Real-Time Bidding, by Application USD Million (2021-2026)
  • Table 254. Europe Real-Time Bidding, by Industry Verticals USD Million (2021-2026)
  • Table 255. Europe Real-Time Bidding, by Auction USD Million (2021-2026)
  • Table 256. Europe Real-Time Bidding, by Ad Format USD Million (2021-2026)
  • Table 257. Europe Real-Time Bidding, by Device Type USD Million (2021-2026)
  • Table 258. Germany Real-Time Bidding, by Application USD Million (2021-2026)
  • Table 259. Germany Real-Time Bidding, by Industry Verticals USD Million (2021-2026)
  • Table 260. Germany Real-Time Bidding, by Auction USD Million (2021-2026)
  • Table 261. Germany Real-Time Bidding, by Ad Format USD Million (2021-2026)
  • Table 262. Germany Real-Time Bidding, by Device Type USD Million (2021-2026)
  • Table 263. France Real-Time Bidding, by Application USD Million (2021-2026)
  • Table 264. France Real-Time Bidding, by Industry Verticals USD Million (2021-2026)
  • Table 265. France Real-Time Bidding, by Auction USD Million (2021-2026)
  • Table 266. France Real-Time Bidding, by Ad Format USD Million (2021-2026)
  • Table 267. France Real-Time Bidding, by Device Type USD Million (2021-2026)
  • Table 268. Italy Real-Time Bidding, by Application USD Million (2021-2026)
  • Table 269. Italy Real-Time Bidding, by Industry Verticals USD Million (2021-2026)
  • Table 270. Italy Real-Time Bidding, by Auction USD Million (2021-2026)
  • Table 271. Italy Real-Time Bidding, by Ad Format USD Million (2021-2026)
  • Table 272. Italy Real-Time Bidding, by Device Type USD Million (2021-2026)
  • Table 273. United Kingdom Real-Time Bidding, by Application USD Million (2021-2026)
  • Table 274. United Kingdom Real-Time Bidding, by Industry Verticals USD Million (2021-2026)
  • Table 275. United Kingdom Real-Time Bidding, by Auction USD Million (2021-2026)
  • Table 276. United Kingdom Real-Time Bidding, by Ad Format USD Million (2021-2026)
  • Table 277. United Kingdom Real-Time Bidding, by Device Type USD Million (2021-2026)
  • Table 278. Netherlands Real-Time Bidding, by Application USD Million (2021-2026)
  • Table 279. Netherlands Real-Time Bidding, by Industry Verticals USD Million (2021-2026)
  • Table 280. Netherlands Real-Time Bidding, by Auction USD Million (2021-2026)
  • Table 281. Netherlands Real-Time Bidding, by Ad Format USD Million (2021-2026)
  • Table 282. Netherlands Real-Time Bidding, by Device Type USD Million (2021-2026)
  • Table 283. Rest of Europe Real-Time Bidding, by Application USD Million (2021-2026)
  • Table 284. Rest of Europe Real-Time Bidding, by Industry Verticals USD Million (2021-2026)
  • Table 285. Rest of Europe Real-Time Bidding, by Auction USD Million (2021-2026)
  • Table 286. Rest of Europe Real-Time Bidding, by Ad Format USD Million (2021-2026)
  • Table 287. Rest of Europe Real-Time Bidding, by Device Type USD Million (2021-2026)
  • Table 288. MEA Real-Time Bidding, by Country USD Million (2021-2026)
  • Table 289. MEA Real-Time Bidding, by Application USD Million (2021-2026)
  • Table 290. MEA Real-Time Bidding, by Industry Verticals USD Million (2021-2026)
  • Table 291. MEA Real-Time Bidding, by Auction USD Million (2021-2026)
  • Table 292. MEA Real-Time Bidding, by Ad Format USD Million (2021-2026)
  • Table 293. MEA Real-Time Bidding, by Device Type USD Million (2021-2026)
  • Table 294. Middle East Real-Time Bidding, by Application USD Million (2021-2026)
  • Table 295. Middle East Real-Time Bidding, by Industry Verticals USD Million (2021-2026)
  • Table 296. Middle East Real-Time Bidding, by Auction USD Million (2021-2026)
  • Table 297. Middle East Real-Time Bidding, by Ad Format USD Million (2021-2026)
  • Table 298. Middle East Real-Time Bidding, by Device Type USD Million (2021-2026)
  • Table 299. Africa Real-Time Bidding, by Application USD Million (2021-2026)
  • Table 300. Africa Real-Time Bidding, by Industry Verticals USD Million (2021-2026)
  • Table 301. Africa Real-Time Bidding, by Auction USD Million (2021-2026)
  • Table 302. Africa Real-Time Bidding, by Ad Format USD Million (2021-2026)
  • Table 303. Africa Real-Time Bidding, by Device Type USD Million (2021-2026)
  • Table 304. North America Real-Time Bidding, by Country USD Million (2021-2026)
  • Table 305. North America Real-Time Bidding, by Application USD Million (2021-2026)
  • Table 306. North America Real-Time Bidding, by Industry Verticals USD Million (2021-2026)
  • Table 307. North America Real-Time Bidding, by Auction USD Million (2021-2026)
  • Table 308. North America Real-Time Bidding, by Ad Format USD Million (2021-2026)
  • Table 309. North America Real-Time Bidding, by Device Type USD Million (2021-2026)
  • Table 310. United States Real-Time Bidding, by Application USD Million (2021-2026)
  • Table 311. United States Real-Time Bidding, by Industry Verticals USD Million (2021-2026)
  • Table 312. United States Real-Time Bidding, by Auction USD Million (2021-2026)
  • Table 313. United States Real-Time Bidding, by Ad Format USD Million (2021-2026)
  • Table 314. United States Real-Time Bidding, by Device Type USD Million (2021-2026)
  • Table 315. Canada Real-Time Bidding, by Application USD Million (2021-2026)
  • Table 316. Canada Real-Time Bidding, by Industry Verticals USD Million (2021-2026)
  • Table 317. Canada Real-Time Bidding, by Auction USD Million (2021-2026)
  • Table 318. Canada Real-Time Bidding, by Ad Format USD Million (2021-2026)
  • Table 319. Canada Real-Time Bidding, by Device Type USD Million (2021-2026)
  • Table 320. Mexico Real-Time Bidding, by Application USD Million (2021-2026)
  • Table 321. Mexico Real-Time Bidding, by Industry Verticals USD Million (2021-2026)
  • Table 322. Mexico Real-Time Bidding, by Auction USD Million (2021-2026)
  • Table 323. Mexico Real-Time Bidding, by Ad Format USD Million (2021-2026)
  • Table 324. Mexico Real-Time Bidding, by Device Type USD Million (2021-2026)
  • Table 325. Research Programs/Design for This Report
  • Table 326. Key Data Information from Secondary Sources
  • Table 327. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Real-Time Bidding: by Application USD Million (2015-2020)
  • Figure 5. Global Real-Time Bidding: by Industry Verticals USD Million (2015-2020)
  • Figure 6. Global Real-Time Bidding: by Auction USD Million (2015-2020)
  • Figure 7. Global Real-Time Bidding: by Ad Format USD Million (2015-2020)
  • Figure 8. Global Real-Time Bidding: by Device Type USD Million (2015-2020)
  • Figure 9. South America Real-Time Bidding Share (%), by Country
  • Figure 10. Asia Pacific Real-Time Bidding Share (%), by Country
  • Figure 11. Europe Real-Time Bidding Share (%), by Country
  • Figure 12. MEA Real-Time Bidding Share (%), by Country
  • Figure 13. North America Real-Time Bidding Share (%), by Country
  • Figure 14. Global Real-Time Bidding share by Players 2020 (%)
  • Figure 15. Global Real-Time Bidding share by Players (Top 3) 2020(%)
  • Figure 16. Global Real-Time Bidding share by Players (Top 5) 2020(%)
  • Figure 17. BCG Matrix for key Companies
  • Figure 18. Google (United States) Revenue, Net Income and Gross profit
  • Figure 19. Google (United States) Revenue: by Geography 2020
  • Figure 20. WPP (United Kingdom) Revenue, Net Income and Gross profit
  • Figure 21. WPP (United Kingdom) Revenue: by Geography 2020
  • Figure 22. Adobe (United States) Revenue, Net Income and Gross profit
  • Figure 23. Adobe (United States) Revenue: by Geography 2020
  • Figure 24. Criteo (France) Revenue, Net Income and Gross profit
  • Figure 25. Criteo (France) Revenue: by Geography 2020
  • Figure 26. Facebook (United States) Revenue, Net Income and Gross profit
  • Figure 27. Facebook (United States) Revenue: by Geography 2020
  • Figure 28. Smaato (United States) Revenue, Net Income and Gross profit
  • Figure 29. Smaato (United States) Revenue: by Geography 2020
  • Figure 30. Yandex (Russia) Revenue, Net Income and Gross profit
  • Figure 31. Yandex (Russia) Revenue: by Geography 2020
  • Figure 32. PubMatic (United States) Revenue, Net Income and Gross profit
  • Figure 33. PubMatic (United States) Revenue: by Geography 2020
  • Figure 34. Salesforce (United States) Revenue, Net Income and Gross profit
  • Figure 35. Salesforce (United States) Revenue: by Geography 2020
  • Figure 36. Rubicon Project (United States) Revenue, Net Income and Gross profit
  • Figure 37. Rubicon Project (United States) Revenue: by Geography 2020
  • Figure 38. Global Real-Time Bidding: by Application USD Million (2021-2026)
  • Figure 39. Global Real-Time Bidding: by Industry Verticals USD Million (2021-2026)
  • Figure 40. Global Real-Time Bidding: by Auction USD Million (2021-2026)
  • Figure 41. Global Real-Time Bidding: by Ad Format USD Million (2021-2026)
  • Figure 42. Global Real-Time Bidding: by Device Type USD Million (2021-2026)
  • Figure 43. South America Real-Time Bidding Share (%), by Country
  • Figure 44. Asia Pacific Real-Time Bidding Share (%), by Country
  • Figure 45. Europe Real-Time Bidding Share (%), by Country
  • Figure 46. MEA Real-Time Bidding Share (%), by Country
  • Figure 47. North America Real-Time Bidding Share (%), by Country
Some of the key companies/manufacturers profiled in the report
  • Google (United States)
  • WPP (United Kingdom)
  • Adobe (United States)
  • Criteo (France)
  • Facebook (United States)
  • Smaato (United States)
  • Yandex (Russia)
  • PubMatic (United States)
  • Salesforce (United States)
  • Rubicon Project (United States)
Additional players considered in the study are as follows:
MediaMath (United States) , MoPub (United States) , AppNexus (United States) , Platform One (Japan) , Verizon Media (United States)
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