What is Real-Time Bidding Market Scope?
Real-time bidding is a server-to-server buying process that allows inventory (ad space on websites) to be bought and sold on a per-impression basis. It happens instantaneously through an auction that determines who gets to buy a specific impression. Real-time bidding is a decision process within programmatic however not all programmatic advertising uses RTB. A growing number of smartphone users and a focus on improved campaign performance and increased RoI are expected to drive the Real-time bidding market.
The Real-Time Bidding market study is being classified, by Application (E-commerce Ads, Travel Ads, Game Ads and Others) and major geographies with country level break-up. According to AMA, the Global Real-Time Bidding market is expected to see growth rate of 32.54%
Research Analyst at AMA predicts that Players from United States will contribute to the maximum growth of Global Real-Time Bidding market throughout the predicted period.
Google (United States), WPP (United Kingdom), Adobe (United States), Criteo (France), Facebook (United States), Smaato (United States), Yandex (Russia), PubMatic (United States), Salesforce (United States) and Rubicon Project (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are MediaMath (United States), MoPub (United States), AppNexus (United States), Platform One (Japan) and Verizon Media (United States).
Analyst at AMA have segmented the market study of Global Real-Time Bidding market by Type, Application and Region.
On the basis of geography, the market of Real-Time Bidding has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Influencers and their development strategies
In October 2018, Criteo acquired Silicon Valley-based app install advertising solution provider Manage, to support its existing app business as well as strengthen its advertising solution. The acquisition would help Criteo expand its client base across sectors, such as food delivery and ride-sharing.
In April 2018, Google introduced an Exchange Bidding solution for its customers that use DoubleClick for Publishers (DFP) solution. Exchange Bidding solution provides multiple options to publishers to help them monetize their display ad inventory.
Influencing Market Trend
- Rising Use of AI and ML in RTB
- Growing Internet Penetration and Increase in the Number of Smartphone Users
- Improved Campaign Performance and Increased Roi
- Increasing Budgets for Digital Display Advertising
- Technological Advancement and Development in the Real-Time Bidding
- Several Issues Related to Transparency
- Concerns Related to AD Block and Skip AD Functionality
- Challenges Associated With Mobile Advertisement Frauds
Key Target AudienceReal-Time Bidding Providers, Research Organizations and Consulting Companies, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors, End Users and Others
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