Global At-Home Hair Color Kits Market Overview:
Hair color is a compound that is applied to the hair in order to color the hair. At-home hair coloring kit is used for the purpose of covering the grey hair and hence retaining the original hair color, as well as to highlight a selected portion of the hair, primarily to make it look more attractive. The at-home hair color kit is widely adopted among the middle-aged group, for whom it’s a requirement to color their hair with the various variant of colors in order to cover their greying hair as well as for concealing the aging signs. Also, it is gaining popularity among the younger generation in order to cover their hair with various colors and highlight their hair. Hair coloring has nowadays become very simple and easy and hence can be done independently at home. The growing adoption among the people is likely to drive market growth over the upcoming years. Some of the key players profiled in the study are LORÉAL (France), Revlon (United States), Coty (United States), Kao Corporation (Japan), Henkel (Germany), LES 3 CHÊNES (France) and Amorepacific Corporation (South Korea).
On the basis of geography, the market of At-Home Hair Color Kits has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Color Types, the sub-segment i.e. Dark Colors will boost the At-Home Hair Color Kits market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the At-Home Hair Color Kits market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End-User, the sub-segment i.e. Men will boost the At-Home Hair Color Kits market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Growing Adoption for Hair Color among People
- Rising Income and Improving Lifestyles
- Rising Trend among the Young Population to Match Hair Color According To the Outfits
- Strict Regulations by Governments With Respect To the Chemicals Used in the Production of Hair Color
- Focus on Environmentally-Friendly Hair Color
- Growing Opportunities in Emerging Markets
- Volatility in Raw Material Prices
"During October 2018, The United States Food and Drug Administration (FDA) had made amendments in the color additive regulation to no longer provide the usage of lead acetate in the cosmetics that are intended for coloring hair on the scalp because new data available since lead acetate was permanently listed so as to demonstrate that there is no longer a reasonable certainty of causing no harm from the approved usage of this color additive. Thus a final rule is in response to a color additive petition, which was filed on February 24, 2017.”
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products, and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies.
Target Audience:Manufacturers of At-Home Hair Color Kits, Suppliers and Distributors of At-Home Hair Color Kits, End-Users, Potential Investors, Market Research Firms and Others
Major Objectives Focused through this Study To define, describe, and forecast the Global At-Home Hair Color Kits market on the basis of product [Temporary and Permanent] , application [Gray Coverage, Highlighting and Others], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the At-Home Hair Color Kits market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the At-Home Hair Color Kits industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Vendors which are also part of the research are .
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the At-Home Hair Color Kits market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. Top-down and bottom-up approaches have been used to determine the overall market size. Sizes of the other individual markets have been estimated using the percentage splits obtained through secondary sources such as Hoovers, Bloomberg BusinessWeek, and Dow Jones (Factiva), along with primary respondents. The complete methodology includes the study of the annual and financial reports of the key market players and extensive interviews with industry experts such as CEOs, VPs, directors, and marketing executives for key insights (both qualitative and quantitative) related to the market.