What is Email Direct Marketing Service Market?
Email marketing software solutions allow to plan, execute, and monitor email marketing campaigns. It mainly consists of email scheduling features and campaign automation tools. It helps to streamline operations. Advanced benefits associated with reporting and analytics for measuring key metrics and fine-tuning strategy driving the demand for the market. Rising demand for Email Direct Marketing Service especially during campaigning activities and handling workforces at a number of organizations driving the demand of the Email Direct Marketing Service market. Thus, such driving forces would continue to create multiple growth opportunities for the market in the upcoming years. North America is a leader in the active use of mail for professional, business, and personal communications. As a result, marketers in the United States have started using email marketing platforms to enhance their advertising campaigns. The presence of many small and medium-sized companies will also contribute to the expansion of the market.
Highlights from Email Direct Marketing Service Market Study
|Unit||Value (USD Million)|
|Key Companies Profiled||Sendinblue (France), Alchemy Worx (United States), Beasley Direct and Online Marketing, Inc. (United States), Blue Corona (United States), Epsilon Interactive (United States), Mailchimp (United States), Extravision (United Kingdom), Shaw/Scott (United States), Holistic Email Marketing (United Kingdom) and Constant Contact (United States)|
The demand for Email Direct Marketing services is increasing with each passing day. The businesses in this industry face major competition on a global scale with leading players in the market. Many international as well as regional service providers are also participants in the industry and directly compete with leaders. It has been identified that market-leading players are investing heavily in growth strategies such ad technological development, and resource utilization to enhance their market position. Sendinblue (France), Alchemy Worx (United States), Beasley Direct and Online Marketing, Inc. (United States), Blue Corona (United States), Epsilon Interactive (United States), Mailchimp (United States), Extravision (United Kingdom), Shaw/Scott (United States), Holistic Email Marketing (United Kingdom) and Constant Contact (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Six Point Media (United Kingdom), Campaign Monitor (United States) and AWeber (United States).
Email Direct Marketing Service Market Segmentation:
|Application / End User||CRM, Marketing Automation, Segregation & Segmentation, Assured Audience Engagement and Others|
|Type||On-premise and Cloud-based|
|Industry Vertical||BFSI,E-commerce,Retail,Media & Entertainment,Healthcare,IT & Telecommunication,Others|
|Service||Email Campaign Design,Custom Template Design,Email Copywriting,Email Deliverability Services,Marketing Automation Services,Content Strategy & Creation,Others|
On the basis of geography, the market of Email Direct Marketing Service has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Technological Advancements and Increasing Popularity of Email Marketing Campaigns
Market Growth Drivers:
High Adoption of Marketing Automation and Increasing Demand for the Digitization of Advertising and Penetration of Smart Devices
Rapidly Growing Spam Email Messages
Concerns with the Privacy and Data Protection in Email Direct Marketing Service
The Emergence of AI in Email Direct Marketing Service and Increased Investment by Organizations in IT Infrastructure and Services, as well as the Exhaustive Promotion in Retail and ECommerce can create Opportunities for the Market Growth
Key Target Audience
Email Direct Marketing Service Providers, Regulatory Bodies, Potential Investors, Research and Development Institutes and Others
Market Leaders & Development Strategies
On 21st September 2021, Sendinblue announced its acquisition of three e-commerce marketing companies for more than USD47 million: Chatra, Metrilo, and Shopify’s top application for push notifications, PushOwl. The acquisition of Metrilo, Chatra and PushOwl are part of Sendinblue’s longer-term vision to expand our marketing capabilities and dive into the growing e-commerce space
On 8th February 2022, Sendinblue announced the results of a project to calculate email’s carbon footprint and determine the environmental impact of email campaigns to help companies measure environmental impact and increase footprint reduction. The project emphasizes the social responsibility that businesses must take into account and identifies ways to reduce CO2 emissions by changing how businesses operate and integrating new platforms.