What is Online Market Survey Tool Market?
Online Market Survey Tool is a software used to engage the audience and get feedback from them about any product or service. These tools help in conducting market research about a particular industry by making online surveys. These tools enable various end-user industries to create, run, and interpret various types of surveys either on the users' own websites, on emails, or on hosted web pages. Market research helps in providing indispensable data about its potential and existing customer. These online survey tools help to gather insights quickly and effectively. As per the source, online survey research accounts for approximately 20% of global data-collection expenditure, and 56% of total surveys taken are through mobile phones. The increasing demand for one-time pay online market survey tools is driving the market growth.
The market study is being classified by Type (Standalone and Integrated), by Application (Retail, Market Research, Healthcare, Financial Services, Manufacturing and Other) and major geographies with country level break-up. According to AMA, the Global Online Market Survey Tool market is expected to see growth rate of 12.64%
SurveyMonkey (United States), Medallia Inc (United States), Confirmit (Norway), Inqwise (Israel), Campaign Monitor (United States), QuestionPro (United States), SoGoSurvey (United States), Zoho Corporation Pvt. Ltd. (India), Qualtrics CoreXM (Australia), Cisco (CloudCherry) (United States), Survey Gizmo (United States), Tolun a (United States) and Google Forms (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Typeform (Spain), Survey Planet, LLC (United States), Client Heartbeat Pty Ltd (Australia) and Brandwatch Qriously (United Kingdom).
Global online market survey tool market is observed to be highly contentious. Most of the companies are upgrading or introducing innovative features to have product uniqueness. The key players in the market and new entrants are adopting strategies such as mergers & acquisitions, product development, geographical expansion, technological innovation and sourcing strategies to enhance their market share. Research Analyst at AMA predicts that United States and European Players will contribute to the maximum growth of Global Online Market Survey Tool market throughout the predicted period.
Analyst at AMA have segmented the market study of Global Online Market Survey Tool market by Type, Application and Region.
On the basis of geography, the market of Online Market Survey Tool has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Demand For Faster, Simpler, And Cheaper Surveys by End Users
- Need to Understand Ever-Changing Consumer Behavior Patterns
- Growing 3G And 4G Technologies Enabling Faster Internet Speed
- Limited to Internet Population in Rural Areas
- Multiple Panel Participation
- Rising Adoption of Cloud-based Online Market Survey Tools
- Increasing Competition among End-user Industries
- Automated Data Collection in Various Formats
- Fraud or Bias Respondents Proving False Reviews
Market Leaders and some development strategies
In October 2019, Cisco acquired CloudCherry, a privately held SaaS startup engaged in providing provides customer journey mapping, out-of-the-box integrations, and predictive analytics. This acquisition helps Cisco in its Cognitive Collaboration to provide more personalized customer experiences.
Key Target AudienceNew Entrants/Investors, Analysts and Strategic Business Planners, Online Market Survey Tool Providers, Cloud Service Providers, Venture Capitalists and Private Equity Firms, Government Regulatory, Research Organizations and End User Industry
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