Livestream shopping, which is also called streaming ecommerce or live selling, is when brands or retailers influence live videotape streaming technology to vend products to observers online. Livestream shopping can take place on social media or using a third- party tool on a direct- to- consumer (D2C) point. Live shopping gives-commerce companies the capability to showcase their goods and allows consumers to buy products in real time. Livestreams give businesses a way to partake products and services with consumers and communicate about them in real- time. They’re a largely interactive digital marketing tactic where anything can be. Instant broadcasting provides a forward approach to gaining further exposure, especially on Facebook and Instagram.This growth is primarily driven by A Rapidly Growing Channel
|Value Unit||USD (Million)|
|Customization Scope||Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility|
The Application Software sector in the region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region.
Major Players, such as GoLive (United States), Bambuser (Sweden), NTWRK (United States), Amazon Live (United States), Youtube (United States), Instagram Live Shopping (United States), Livescale (Canada), ShopShops (United States), TalkShopLive (United States) and Popshop Live (United States), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
In 2021, Instagram announced that US businesses with checkout on Instagram would now be able to take advantage of selling in live broadcasts. This new feature enables select businesses to sell their products directly by means of the app. They can also use it to interact with their viewers in real time and save videos so that shoppers can shop for the featured products even after the live broadcast has ended.
Influencing Trend:Omnichannel Livestreaming, Live Q&A Sessions and Active Live Chat Discussions
Market Growth Drivers:A Rapidly Growing Channel, Consumer Demand Is Rising Rapidly Even In Small Towns and Cities and Online Retailers’ Growing Reach in Non-Metro Cities Is Being Driven By the Rise in Usage of Mobile Internet in the Country
Challenges:Producing Live Video Takes the Same Amount of Effort as a Slickly Produced TV Spot, Social Media Broadcasts Will Drive Conversions and Livestreaming Is Chiefly a Tool to Promote Deals
Restraints:Presence of Face Books Ads and No Privacy for Buyers
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mainly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Players landscape impacting the market's growth. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Data Sources of Live Video Shopping Platforms Market Study
Primary Collection: InMail, LinkedIn Groups, Survey Monkey, Google, and Other professional Forums are some of the mediums utilized to gather primary data through key industry participants and appointees, subject-matter experts, C-level executives of Live Video Shopping Platforms Industry, among others including independent industry consultants, experts, to obtain and verify critical qualitative commentary and opinion and quantitative statistics, to assess future market prospects.
The primary interviews and data collected as per the below protocols:
By Designation: C-Level, D-Level, Others
By Company Type: Tier 1, Tier 2, Tier 3
Secondary Data Sources such as Annual reports, Press releases, Analyst meetings, Conference calls, Investor presentations, Management statements, and SEC filings of Live Video Shopping Platforms players along with Regulatory Sites, Association, World bank, etc were used as sources secondary set of data.
Customization in the ReportAMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
Against this Challenging Backdrop, Live Video Shopping Platforms Study Sheds Light on The Live Video Shopping Platforms Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Live Video Shopping Platforms industry Players. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Live Video Shopping Platforms industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Players can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.