Global Eye Beauty Equipment Market Overview:
Eye makeup is a category of cosmetics that tries to draw attention to and accentuate the eyes. The majority of female and stage performers of all kinds use it. The fashion and cosmetic industries both heavily rely on eye makeup. The market has benefited from the fast expanding social media during the past few years. Through social media platforms like Instagram, Facebook, YouTube, Pinterest, Twitter, and blogs, the manufacturers have expanded their brand campaigns with the aid of brand ambassadors and celebrities. Through product-focused beauty tutorials, these digital channels not only promote product sales but also educate consumers. It has made it possible for producers to speak with consumers directly, enticing them to try out new goods.
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|Customization Scope||Avail customization with purchase of this report. Add or modify country, region & or narrow down segments in the final scope subject to feasibility|
- Boom in Celebrity Endorsements and Product Promotions
- Easy Application and Removal Process
- Increasing Disposable Incomes of Millennial Women
- Awareness over Beauty Pageants in the Fashion Industry
- Incidence of Eye Diseases/Infection/Allergic Reactions
- Stringent regulations on cosmetics
- Growing Interests in Global Beauty
- Growing Industry Revenue Has Drawn International Investors to These Economies
- Rising Concerns about Harmful Effects on the Skin
Global eye beauty equipment is a fragmented market due to the presence of various players. The players are focusing on endorsements, product promotions, and investing more on R&D. These will enhance their market presence. The companies are also planning strategic activities like partnerships, mergers, and acquisitions which will help them to sustain in the market and maintain their competitive edge.
Some of the key players profiled in the report are Huda Beauty (United States), Sigma Enterprises, LLC (United States), Mally Beauty (United States), Glo Skin Beauty (United States), Beauty Junkees, Inc. (United States), L'Oréal Paris (France), Revlon (United States), COTY INC. (United States), Stila Cosmetics (United States), Anastasia Beverly Hills (United States), ETUDE Corporation (South Korea), Julep (United States), Wander Beauty (United States), Barry M (United Kingdom) and Profusion Cosmetics Corp. (United States). Considering Market by Experience, the sub-segment i.e. Advanced will boost the Eye Beauty Equipment market. Considering Market by Distribution Channel , the sub-segment i.e. Supermarkets and Hypermarkets will boost the Eye Beauty Equipment market. Considering Market by Price Range (USD), the sub-segment i.e. 0-25 will boost the Eye Beauty Equipment market. Considering Market by Size, the sub-segment i.e. Full will boost the Eye Beauty Equipment market. Considering Market by Ingredients, the sub-segment i.e. Cruelty-Free will boost the Eye Beauty Equipment market. Considering Market by Finish , the sub-segment i.e. Glitter will boost the Eye Beauty Equipment market.
Latest Market Insights:
In January 2021, L’Oréal signed an agreement to acquire the Japanese company Takami Co., which develops and markets products licensed by the skincare brand Takami, owned by Doctor Hiroshi Takami, founder of two eponymous dermatological clinics in Tokyo. Additionally, L'Oréal inked a collaborative arrangement with the Takami clinics and renewed a very long-term brand licencing relationship with Doctor Takami.
In June 2022, schwan cosmetics, German manufacturer of colour cosmetics, had introduced an eyeliner and kajal based on natural and vegan ingredients. Dubbed Core, the new product is available in five different shades. It contains 90% Natural Origin Content (NOC) with clean and vegan ingredients.
What Can be Explored with the Eye Beauty Equipment Market Study
Gain Market Understanding
Identify Growth Opportunities
Analyze and Measure the Global Eye Beauty Equipment Market by Identifying Investment across various Industry Verticals
Understand the Trends that will drive Future Changes in Eye Beauty Equipment
Understand the Competitive Scenario
- Track Right Markets
- Identify the Right Verticals
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Eye Beauty Equipment market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Eye Beauty Equipment market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Cosmetic Retailers, E-Commerce, Cosmetic Manufacturers, Cosmetic Suppliers, Research and Development Institutes, End Users and Others.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.