What is Variable Data Printing Market?
Variable Data Printing is also known as variable information printing (VIP) or variable imaging (VI), is a form of digital printing that includes text, graphics, and images that can be changed from one printed piece to the next without the need of stopping or slowing down the printing process. It uses the printing information from a database or external file. Growing adoption of interactive label & tag printers for enriched printing quality and durability of prints is increasing demand for variable data printing. Moreover, the rising use of linerless labels due to its environment-friendly features is expected to drive the market growth in the forecast period.
The market study is being classified, by Application (Successive Barcodes, Advertising Labels, QR Codes, Use Buy/Sell by Dates, Instant Redeemable Coupons, Sports Tickets and Others) and major geographies with country level break-up. According to AMA, the Global Variable Data Printing market is expected to see growth rate of 14.15%
HP Inc. (United States), Canon Inc. (Japan), Xerox Corporation (United States), R.R. Donnelley & Sons Company (United States), Quad/Graphics Inc. (United States), Cenveo, Inc. (United States), 3M Company (United States), Mondi Plc. (South Africa), Avery Dennison Company (United States) and WS Packaging Group, Inc. (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Consolidated Label Co. (United States), Label Technology Inc. (United States), Blue Label Packaging Company (United States), Kenco Label & Tag Co. LLC. (United States), Resource Label Group, LLC (United States) and Stickler USA (United States).
The global variable data printing market is highly competitive and diversified due to the presence of a large number of regional and international providers across the globe. These providers are progressively focusing on the providing solutions that have a higher quality to meet the customerís expectations. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Variable Data Printing market throughout the predicted period.
Analyst at AMA have segmented the market study of Global Variable Data Printing market by Type, Application and Region.
On the basis of geography, the market of Variable Data Printing has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Growth in Pharmaceutical Sector
- Increased Focus on Aesthetic Appeal of Products and Innovative Printing
- Demand for Variable Data Printed Labels From Food & Beverage Sector
- Growing E-Commerce Industry And Packed Food Trends
- Fluctuation in Raw Materials Cost
- Increasing Demand in Developing Economies
- Emergence of New Products and Technologies
- Varying Packaging & Printing Regulations Across Regions
Key Target AudienceNew Entrants/Investors, Analysts and Strategic Business Planners, Variable Data Printing Manufacturer, Raw Material Suppliers, Printing Equipment Manufacturers, Market Research & Consulting Firms, Dealers, Suppliers, Traders, and Distributors, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End Use Industry
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