Smart TV/Social TV Market Scope
The social TV is also known as social television, its deprived of technology that renovating the television and entertainment industries. The social TV consist of several features and technology that can provide real time communication and interactive. Major driving factors for the social TV market is deployment in popularity of social media and expansion of internet user base, which is highly proficient during social television advancement and development. This factor is expected to boost the global market. The major companies are adding more proven technologies systematically and strategically in Asia-Pacific countries as these countries are focused on fastest-growing verticals in the numerous social TV tools and apps.
According to AMA, the Global Smart TV/Social TV market is expected to see growth rate of 12.3%
Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Smart TV/Social TV market throughout the predicted period.
Airtime (United States), Apple Tv (United States), Bluefin Labs (United States), Boxee (South Korea), Connectv (United States), Samsung (South Korea), SONY (Japan), Sharp (Japan), Panasonic (Japan), Toshiba (Japan), LG(South Korea), Seiki (United States), Christie(United Kingdom), NEC (Japan) and Epson (Japan) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are InnoLux (Taiwan), Hisense (China), TCL (China), Changhong (China), Konka (China) and Skyworth (China).
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
The study have segmented the market of Global Smart TV/Social TV market by Type (Application Server, Catalog Server, Communications Server, Computing Server, Database Server, Fax Server, File Server, Game Server, Mail Server and Media Server), by Application (Indoor Use and Commercial Use) and Region with country level break-up.
On the basis of geography, the market of Smart TV/Social TV has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Leaders and their expansionary development strategies
In November 2018, Conviva acquired Delmondo. This acquisition is beneficial in providing comprehensive measurement and social video intelligence solution for streaming TV that unifies data from the web, streaming TV apps and social media platforms.
In June 2018, Samsung launched a new social listening product which is beneficial in providing new social monitoring tools that can scan social networks for a keywords and key phrase. Its also used to monitor the sentiments (negative, positive, or neutral) and pulls out actionable insights such as major topics and key influencers.
- Upsurge demand for social media.
- Increase demand of fan voting and audience polling.
- Major players investments in social TV platform that propelled the Market.
- Increase in Demand of second screen in social TV.
- Rapid urbanization and digitalization leads to boost the social TV market.
- Technological advancements in broadband programing lead to progress the social TV market.
- Uncertainty and fear of audience associated with Social TV.
- The content authentication and validation may hamper the growth of Social TV market.
- Lack of awareness among the customers.
Key Target AudienceSocial TV Manufacturers, Social TV Traders, End-Use Market Participants of Different Segments of Social TV, Government and Research Organizations, Associations and Industrial Bodies, Research and Consulting Firms, R&D Institutions and Others