Global Demand Side Platform (DSP) System

Demand Side Platform (DSP) System Comprehensive Study by Type (Real-Time Bidding, Programmatic Premium Buying, Others), Services (Managed Services, Self-Services), Industry Verticals (Retail, Automotive, Financial, Telecom, Others), Features (Campaign Management, Audience Targeting Options, Bidding Strategies, Real-Time Analytics, Creative Support, Others) Players and Region - Global Market Outlook to 2028

Demand Side Platform (DSP) System Market by XX Submarkets | Forecast Years 2023-2028  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
About Demand Side Platform (DSP) System
A demand-side platform generally known as an ad-tech software application that allows brands, advertisers, and agencies to programmatically purchase ads from marketplaces including advertisement networks or supply-side platforms. Demand-side platforms are becoming universal as it allows advertisers to programmatically buy ad impressions on publisher properties including websites, mobile apps, and others.

AttributesDetails
Study Period2018-2028
Base Year2022
UnitValue (USD Million)


The market is highly fragmented by the market-leading players. This industry is seeing huge growth opportunities in the coming years, therefore there is an increasing number of new market entrants in this industry. Along with that existing players are adopting market growth strategies such as collaborations, new product launches, and others. Analyst at AMA Research estimates that United States Vendors will contribute the maximum growth to Global Demand Side Platform (DSP) System market throughout the forecasted period. Established and emerging Vendors should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.

MediaMath (United States), DoubleClick (United State), Dataxu (United States), Choozle (United States), Rocket Fuel Inc. (United States), Rubicon Project (United States), Gravity4 (United States), Criteo (France), ExactDrive (United States) and Amobee DSP (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research coverage are BPRISE Private Limited (India), EMERSE (Sweden) and Bidsopt (Singapore).

Segmentation Overview
AMA Research has segmented the market of Global Demand Side Platform (DSP) System market by Type (Real-Time Bidding, Programmatic Premium Buying and Others) and Region.



On the basis of geography, the market of Demand Side Platform (DSP) System has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by , the sub-segment i.e. will boost the Demand Side Platform (DSP) System market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.

Influencing Trend:
Real-Time Bidding in Programmatic Buying for Advertisement

Market Growth Drivers:
Development of Advertising Industry Including Social Media and Social Advertising, Admiration of Mobile Advertising with Increasing Availability of Smart Devices and Enhancing Digital Experiences to Meet Continuous Changing Customer Requirement

Challenges:
High Cost Associated with Demand Side Platforms

Restraints:
Slowdown in Economy

Opportunities:
Development in Traditional Online Display Advertising

Market Leaders and their expansionary development strategies
In September 2023, Lotame and Oracle Data Cloud has Announced a partnership to integrate their DSP platforms. This partnership will allow Lotame customers to access Oracle's DMP (Data Management Platform) data within the Lotame DSP, and vice versa.
In October 2023, Adelaide and Adobe Advertising has Launched "InstantAU" and "attention-based pre-bid segments" within their partnership. InstantAU enables advertisers to measure media quality with a single click, while attention-based segments help secure high-quality inventory within budget.


Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analyst and Strategic Business Planners, Demand Side Platform Providers, Government Regulatory and Research Organizations and End-Use Industries

About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have a better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with the purpose to understand the companies positioning regarding the market value, volume, and their market share for regional as well as global.

Further to bring relevance specific to any niche market we set and apply a number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders, etc., and work towards appointment generation.

The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, the analyst team keeps preparing a set of questionnaires, and after getting the appointee list; the target audience is then tapped and segregated with various mediums and channels that are feasible for making connections that including email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey, etc.

Report Objectives / Segmentation Covered

By Type
  • Real-Time Bidding
  • Programmatic Premium Buying
  • Others
By Services
  • Managed Services
  • Self-Services

By Industry Verticals
  • Retail
  • Automotive
  • Financial
  • Telecom
  • Others

By Features
  • Campaign Management
  • Audience Targeting Options
  • Bidding Strategies
  • Real-Time Analytics
  • Creative Support
  • Others

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Development of Advertising Industry Including Social Media and Social Advertising
      • 3.2.2. Admiration of Mobile Advertising with Increasing Availability of Smart Devices
      • 3.2.3. Enhancing Digital Experiences to Meet Continuous Changing Customer Requirement
    • 3.3. Market Challenges
      • 3.3.1. High Cost Associated with Demand Side Platforms
    • 3.4. Market Trends
      • 3.4.1. Real-Time Bidding in Programmatic Buying for Advertisement
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Demand Side Platform (DSP) System, by Type, Services, Industry Verticals, Features and Region (value and price ) (2017-2022)
    • 5.1. Introduction
    • 5.2. Global Demand Side Platform (DSP) System (Value)
      • 5.2.1. Global Demand Side Platform (DSP) System by: Type (Value)
        • 5.2.1.1. Real-Time Bidding
        • 5.2.1.2. Programmatic Premium Buying
        • 5.2.1.3. Others
      • 5.2.2. Global Demand Side Platform (DSP) System by: Services (Value)
        • 5.2.2.1. Managed Services
        • 5.2.2.2. Self-Services
      • 5.2.3. Global Demand Side Platform (DSP) System by: Industry Verticals (Value)
        • 5.2.3.1. Retail
        • 5.2.3.2. Automotive
        • 5.2.3.3. Financial
        • 5.2.3.4. Telecom
        • 5.2.3.5. Others
      • 5.2.4. Global Demand Side Platform (DSP) System by: Features (Value)
        • 5.2.4.1. Campaign Management
        • 5.2.4.2. Audience Targeting Options
        • 5.2.4.3. Bidding Strategies
        • 5.2.4.4. Real-Time Analytics
        • 5.2.4.5. Creative Support
        • 5.2.4.6. Others
      • 5.2.5. Global Demand Side Platform (DSP) System Region
        • 5.2.5.1. South America
          • 5.2.5.1.1. Brazil
          • 5.2.5.1.2. Argentina
          • 5.2.5.1.3. Rest of South America
        • 5.2.5.2. Asia Pacific
          • 5.2.5.2.1. China
          • 5.2.5.2.2. Japan
          • 5.2.5.2.3. India
          • 5.2.5.2.4. South Korea
          • 5.2.5.2.5. Taiwan
          • 5.2.5.2.6. Australia
          • 5.2.5.2.7. Rest of Asia-Pacific
        • 5.2.5.3. Europe
          • 5.2.5.3.1. Germany
          • 5.2.5.3.2. France
          • 5.2.5.3.3. Italy
          • 5.2.5.3.4. United Kingdom
          • 5.2.5.3.5. Netherlands
          • 5.2.5.3.6. Rest of Europe
        • 5.2.5.4. MEA
          • 5.2.5.4.1. Middle East
          • 5.2.5.4.2. Africa
        • 5.2.5.5. North America
          • 5.2.5.5.1. United States
          • 5.2.5.5.2. Canada
          • 5.2.5.5.3. Mexico
    • 5.3. Global Demand Side Platform (DSP) System (Price)
      • 5.3.1. Global Demand Side Platform (DSP) System by: Type (Price)
  • 6. Demand Side Platform (DSP) System: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2022)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. MediaMath (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. DoubleClick (United State)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. Dataxu (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Choozle (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. Rocket Fuel Inc. (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. Rubicon Project (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Gravity4 (United States)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Criteo (France)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. ExactDrive (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Amobee DSP (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
  • 7. Global Demand Side Platform (DSP) System Sale, by Type, Services, Industry Verticals, Features and Region (value and price ) (2023-2028)
    • 7.1. Introduction
    • 7.2. Global Demand Side Platform (DSP) System (Value)
      • 7.2.1. Global Demand Side Platform (DSP) System by: Type (Value)
        • 7.2.1.1. Real-Time Bidding
        • 7.2.1.2. Programmatic Premium Buying
        • 7.2.1.3. Others
      • 7.2.2. Global Demand Side Platform (DSP) System by: Services (Value)
        • 7.2.2.1. Managed Services
        • 7.2.2.2. Self-Services
      • 7.2.3. Global Demand Side Platform (DSP) System by: Industry Verticals (Value)
        • 7.2.3.1. Retail
        • 7.2.3.2. Automotive
        • 7.2.3.3. Financial
        • 7.2.3.4. Telecom
        • 7.2.3.5. Others
      • 7.2.4. Global Demand Side Platform (DSP) System by: Features (Value)
        • 7.2.4.1. Campaign Management
        • 7.2.4.2. Audience Targeting Options
        • 7.2.4.3. Bidding Strategies
        • 7.2.4.4. Real-Time Analytics
        • 7.2.4.5. Creative Support
        • 7.2.4.6. Others
      • 7.2.5. Global Demand Side Platform (DSP) System Region
        • 7.2.5.1. South America
          • 7.2.5.1.1. Brazil
          • 7.2.5.1.2. Argentina
          • 7.2.5.1.3. Rest of South America
        • 7.2.5.2. Asia Pacific
          • 7.2.5.2.1. China
          • 7.2.5.2.2. Japan
          • 7.2.5.2.3. India
          • 7.2.5.2.4. South Korea
          • 7.2.5.2.5. Taiwan
          • 7.2.5.2.6. Australia
          • 7.2.5.2.7. Rest of Asia-Pacific
        • 7.2.5.3. Europe
          • 7.2.5.3.1. Germany
          • 7.2.5.3.2. France
          • 7.2.5.3.3. Italy
          • 7.2.5.3.4. United Kingdom
          • 7.2.5.3.5. Netherlands
          • 7.2.5.3.6. Rest of Europe
        • 7.2.5.4. MEA
          • 7.2.5.4.1. Middle East
          • 7.2.5.4.2. Africa
        • 7.2.5.5. North America
          • 7.2.5.5.1. United States
          • 7.2.5.5.2. Canada
          • 7.2.5.5.3. Mexico
    • 7.3. Global Demand Side Platform (DSP) System (Price)
      • 7.3.1. Global Demand Side Platform (DSP) System by: Type (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Demand Side Platform (DSP) System: by Type(USD Million)
  • Table 2. Demand Side Platform (DSP) System Real-Time Bidding , by Region USD Million (2017-2022)
  • Table 3. Demand Side Platform (DSP) System Programmatic Premium Buying , by Region USD Million (2017-2022)
  • Table 4. Demand Side Platform (DSP) System Others , by Region USD Million (2017-2022)
  • Table 5. Demand Side Platform (DSP) System: by Services(USD Million)
  • Table 6. Demand Side Platform (DSP) System Managed Services , by Region USD Million (2017-2022)
  • Table 7. Demand Side Platform (DSP) System Self-Services , by Region USD Million (2017-2022)
  • Table 8. Demand Side Platform (DSP) System: by Industry Verticals(USD Million)
  • Table 9. Demand Side Platform (DSP) System Retail , by Region USD Million (2017-2022)
  • Table 10. Demand Side Platform (DSP) System Automotive , by Region USD Million (2017-2022)
  • Table 11. Demand Side Platform (DSP) System Financial , by Region USD Million (2017-2022)
  • Table 12. Demand Side Platform (DSP) System Telecom , by Region USD Million (2017-2022)
  • Table 13. Demand Side Platform (DSP) System Others , by Region USD Million (2017-2022)
  • Table 14. Demand Side Platform (DSP) System: by Features(USD Million)
  • Table 15. Demand Side Platform (DSP) System Campaign Management , by Region USD Million (2017-2022)
  • Table 16. Demand Side Platform (DSP) System Audience Targeting Options , by Region USD Million (2017-2022)
  • Table 17. Demand Side Platform (DSP) System Bidding Strategies , by Region USD Million (2017-2022)
  • Table 18. Demand Side Platform (DSP) System Real-Time Analytics , by Region USD Million (2017-2022)
  • Table 19. Demand Side Platform (DSP) System Creative Support , by Region USD Million (2017-2022)
  • Table 20. Demand Side Platform (DSP) System Others , by Region USD Million (2017-2022)
  • Table 21. South America Demand Side Platform (DSP) System, by Country USD Million (2017-2022)
  • Table 22. South America Demand Side Platform (DSP) System, by Type USD Million (2017-2022)
  • Table 23. South America Demand Side Platform (DSP) System, by Services USD Million (2017-2022)
  • Table 24. South America Demand Side Platform (DSP) System, by Industry Verticals USD Million (2017-2022)
  • Table 25. South America Demand Side Platform (DSP) System, by Features USD Million (2017-2022)
  • Table 26. Brazil Demand Side Platform (DSP) System, by Type USD Million (2017-2022)
  • Table 27. Brazil Demand Side Platform (DSP) System, by Services USD Million (2017-2022)
  • Table 28. Brazil Demand Side Platform (DSP) System, by Industry Verticals USD Million (2017-2022)
  • Table 29. Brazil Demand Side Platform (DSP) System, by Features USD Million (2017-2022)
  • Table 30. Argentina Demand Side Platform (DSP) System, by Type USD Million (2017-2022)
  • Table 31. Argentina Demand Side Platform (DSP) System, by Services USD Million (2017-2022)
  • Table 32. Argentina Demand Side Platform (DSP) System, by Industry Verticals USD Million (2017-2022)
  • Table 33. Argentina Demand Side Platform (DSP) System, by Features USD Million (2017-2022)
  • Table 34. Rest of South America Demand Side Platform (DSP) System, by Type USD Million (2017-2022)
  • Table 35. Rest of South America Demand Side Platform (DSP) System, by Services USD Million (2017-2022)
  • Table 36. Rest of South America Demand Side Platform (DSP) System, by Industry Verticals USD Million (2017-2022)
  • Table 37. Rest of South America Demand Side Platform (DSP) System, by Features USD Million (2017-2022)
  • Table 38. Asia Pacific Demand Side Platform (DSP) System, by Country USD Million (2017-2022)
  • Table 39. Asia Pacific Demand Side Platform (DSP) System, by Type USD Million (2017-2022)
  • Table 40. Asia Pacific Demand Side Platform (DSP) System, by Services USD Million (2017-2022)
  • Table 41. Asia Pacific Demand Side Platform (DSP) System, by Industry Verticals USD Million (2017-2022)
  • Table 42. Asia Pacific Demand Side Platform (DSP) System, by Features USD Million (2017-2022)
  • Table 43. China Demand Side Platform (DSP) System, by Type USD Million (2017-2022)
  • Table 44. China Demand Side Platform (DSP) System, by Services USD Million (2017-2022)
  • Table 45. China Demand Side Platform (DSP) System, by Industry Verticals USD Million (2017-2022)
  • Table 46. China Demand Side Platform (DSP) System, by Features USD Million (2017-2022)
  • Table 47. Japan Demand Side Platform (DSP) System, by Type USD Million (2017-2022)
  • Table 48. Japan Demand Side Platform (DSP) System, by Services USD Million (2017-2022)
  • Table 49. Japan Demand Side Platform (DSP) System, by Industry Verticals USD Million (2017-2022)
  • Table 50. Japan Demand Side Platform (DSP) System, by Features USD Million (2017-2022)
  • Table 51. India Demand Side Platform (DSP) System, by Type USD Million (2017-2022)
  • Table 52. India Demand Side Platform (DSP) System, by Services USD Million (2017-2022)
  • Table 53. India Demand Side Platform (DSP) System, by Industry Verticals USD Million (2017-2022)
  • Table 54. India Demand Side Platform (DSP) System, by Features USD Million (2017-2022)
  • Table 55. South Korea Demand Side Platform (DSP) System, by Type USD Million (2017-2022)
  • Table 56. South Korea Demand Side Platform (DSP) System, by Services USD Million (2017-2022)
  • Table 57. South Korea Demand Side Platform (DSP) System, by Industry Verticals USD Million (2017-2022)
  • Table 58. South Korea Demand Side Platform (DSP) System, by Features USD Million (2017-2022)
  • Table 59. Taiwan Demand Side Platform (DSP) System, by Type USD Million (2017-2022)
  • Table 60. Taiwan Demand Side Platform (DSP) System, by Services USD Million (2017-2022)
  • Table 61. Taiwan Demand Side Platform (DSP) System, by Industry Verticals USD Million (2017-2022)
  • Table 62. Taiwan Demand Side Platform (DSP) System, by Features USD Million (2017-2022)
  • Table 63. Australia Demand Side Platform (DSP) System, by Type USD Million (2017-2022)
  • Table 64. Australia Demand Side Platform (DSP) System, by Services USD Million (2017-2022)
  • Table 65. Australia Demand Side Platform (DSP) System, by Industry Verticals USD Million (2017-2022)
  • Table 66. Australia Demand Side Platform (DSP) System, by Features USD Million (2017-2022)
  • Table 67. Rest of Asia-Pacific Demand Side Platform (DSP) System, by Type USD Million (2017-2022)
  • Table 68. Rest of Asia-Pacific Demand Side Platform (DSP) System, by Services USD Million (2017-2022)
  • Table 69. Rest of Asia-Pacific Demand Side Platform (DSP) System, by Industry Verticals USD Million (2017-2022)
  • Table 70. Rest of Asia-Pacific Demand Side Platform (DSP) System, by Features USD Million (2017-2022)
  • Table 71. Europe Demand Side Platform (DSP) System, by Country USD Million (2017-2022)
  • Table 72. Europe Demand Side Platform (DSP) System, by Type USD Million (2017-2022)
  • Table 73. Europe Demand Side Platform (DSP) System, by Services USD Million (2017-2022)
  • Table 74. Europe Demand Side Platform (DSP) System, by Industry Verticals USD Million (2017-2022)
  • Table 75. Europe Demand Side Platform (DSP) System, by Features USD Million (2017-2022)
  • Table 76. Germany Demand Side Platform (DSP) System, by Type USD Million (2017-2022)
  • Table 77. Germany Demand Side Platform (DSP) System, by Services USD Million (2017-2022)
  • Table 78. Germany Demand Side Platform (DSP) System, by Industry Verticals USD Million (2017-2022)
  • Table 79. Germany Demand Side Platform (DSP) System, by Features USD Million (2017-2022)
  • Table 80. France Demand Side Platform (DSP) System, by Type USD Million (2017-2022)
  • Table 81. France Demand Side Platform (DSP) System, by Services USD Million (2017-2022)
  • Table 82. France Demand Side Platform (DSP) System, by Industry Verticals USD Million (2017-2022)
  • Table 83. France Demand Side Platform (DSP) System, by Features USD Million (2017-2022)
  • Table 84. Italy Demand Side Platform (DSP) System, by Type USD Million (2017-2022)
  • Table 85. Italy Demand Side Platform (DSP) System, by Services USD Million (2017-2022)
  • Table 86. Italy Demand Side Platform (DSP) System, by Industry Verticals USD Million (2017-2022)
  • Table 87. Italy Demand Side Platform (DSP) System, by Features USD Million (2017-2022)
  • Table 88. United Kingdom Demand Side Platform (DSP) System, by Type USD Million (2017-2022)
  • Table 89. United Kingdom Demand Side Platform (DSP) System, by Services USD Million (2017-2022)
  • Table 90. United Kingdom Demand Side Platform (DSP) System, by Industry Verticals USD Million (2017-2022)
  • Table 91. United Kingdom Demand Side Platform (DSP) System, by Features USD Million (2017-2022)
  • Table 92. Netherlands Demand Side Platform (DSP) System, by Type USD Million (2017-2022)
  • Table 93. Netherlands Demand Side Platform (DSP) System, by Services USD Million (2017-2022)
  • Table 94. Netherlands Demand Side Platform (DSP) System, by Industry Verticals USD Million (2017-2022)
  • Table 95. Netherlands Demand Side Platform (DSP) System, by Features USD Million (2017-2022)
  • Table 96. Rest of Europe Demand Side Platform (DSP) System, by Type USD Million (2017-2022)
  • Table 97. Rest of Europe Demand Side Platform (DSP) System, by Services USD Million (2017-2022)
  • Table 98. Rest of Europe Demand Side Platform (DSP) System, by Industry Verticals USD Million (2017-2022)
  • Table 99. Rest of Europe Demand Side Platform (DSP) System, by Features USD Million (2017-2022)
  • Table 100. MEA Demand Side Platform (DSP) System, by Country USD Million (2017-2022)
  • Table 101. MEA Demand Side Platform (DSP) System, by Type USD Million (2017-2022)
  • Table 102. MEA Demand Side Platform (DSP) System, by Services USD Million (2017-2022)
  • Table 103. MEA Demand Side Platform (DSP) System, by Industry Verticals USD Million (2017-2022)
  • Table 104. MEA Demand Side Platform (DSP) System, by Features USD Million (2017-2022)
  • Table 105. Middle East Demand Side Platform (DSP) System, by Type USD Million (2017-2022)
  • Table 106. Middle East Demand Side Platform (DSP) System, by Services USD Million (2017-2022)
  • Table 107. Middle East Demand Side Platform (DSP) System, by Industry Verticals USD Million (2017-2022)
  • Table 108. Middle East Demand Side Platform (DSP) System, by Features USD Million (2017-2022)
  • Table 109. Africa Demand Side Platform (DSP) System, by Type USD Million (2017-2022)
  • Table 110. Africa Demand Side Platform (DSP) System, by Services USD Million (2017-2022)
  • Table 111. Africa Demand Side Platform (DSP) System, by Industry Verticals USD Million (2017-2022)
  • Table 112. Africa Demand Side Platform (DSP) System, by Features USD Million (2017-2022)
  • Table 113. North America Demand Side Platform (DSP) System, by Country USD Million (2017-2022)
  • Table 114. North America Demand Side Platform (DSP) System, by Type USD Million (2017-2022)
  • Table 115. North America Demand Side Platform (DSP) System, by Services USD Million (2017-2022)
  • Table 116. North America Demand Side Platform (DSP) System, by Industry Verticals USD Million (2017-2022)
  • Table 117. North America Demand Side Platform (DSP) System, by Features USD Million (2017-2022)
  • Table 118. United States Demand Side Platform (DSP) System, by Type USD Million (2017-2022)
  • Table 119. United States Demand Side Platform (DSP) System, by Services USD Million (2017-2022)
  • Table 120. United States Demand Side Platform (DSP) System, by Industry Verticals USD Million (2017-2022)
  • Table 121. United States Demand Side Platform (DSP) System, by Features USD Million (2017-2022)
  • Table 122. Canada Demand Side Platform (DSP) System, by Type USD Million (2017-2022)
  • Table 123. Canada Demand Side Platform (DSP) System, by Services USD Million (2017-2022)
  • Table 124. Canada Demand Side Platform (DSP) System, by Industry Verticals USD Million (2017-2022)
  • Table 125. Canada Demand Side Platform (DSP) System, by Features USD Million (2017-2022)
  • Table 126. Mexico Demand Side Platform (DSP) System, by Type USD Million (2017-2022)
  • Table 127. Mexico Demand Side Platform (DSP) System, by Services USD Million (2017-2022)
  • Table 128. Mexico Demand Side Platform (DSP) System, by Industry Verticals USD Million (2017-2022)
  • Table 129. Mexico Demand Side Platform (DSP) System, by Features USD Million (2017-2022)
  • Table 130. Demand Side Platform (DSP) System: by Type(USD/Units)
  • Table 131. Company Basic Information, Sales Area and Its Competitors
  • Table 132. Company Basic Information, Sales Area and Its Competitors
  • Table 133. Company Basic Information, Sales Area and Its Competitors
  • Table 134. Company Basic Information, Sales Area and Its Competitors
  • Table 135. Company Basic Information, Sales Area and Its Competitors
  • Table 136. Company Basic Information, Sales Area and Its Competitors
  • Table 137. Company Basic Information, Sales Area and Its Competitors
  • Table 138. Company Basic Information, Sales Area and Its Competitors
  • Table 139. Company Basic Information, Sales Area and Its Competitors
  • Table 140. Company Basic Information, Sales Area and Its Competitors
  • Table 141. Demand Side Platform (DSP) System: by Type(USD Million)
  • Table 142. Demand Side Platform (DSP) System Real-Time Bidding , by Region USD Million (2023-2028)
  • Table 143. Demand Side Platform (DSP) System Programmatic Premium Buying , by Region USD Million (2023-2028)
  • Table 144. Demand Side Platform (DSP) System Others , by Region USD Million (2023-2028)
  • Table 145. Demand Side Platform (DSP) System: by Services(USD Million)
  • Table 146. Demand Side Platform (DSP) System Managed Services , by Region USD Million (2023-2028)
  • Table 147. Demand Side Platform (DSP) System Self-Services , by Region USD Million (2023-2028)
  • Table 148. Demand Side Platform (DSP) System: by Industry Verticals(USD Million)
  • Table 149. Demand Side Platform (DSP) System Retail , by Region USD Million (2023-2028)
  • Table 150. Demand Side Platform (DSP) System Automotive , by Region USD Million (2023-2028)
  • Table 151. Demand Side Platform (DSP) System Financial , by Region USD Million (2023-2028)
  • Table 152. Demand Side Platform (DSP) System Telecom , by Region USD Million (2023-2028)
  • Table 153. Demand Side Platform (DSP) System Others , by Region USD Million (2023-2028)
  • Table 154. Demand Side Platform (DSP) System: by Features(USD Million)
  • Table 155. Demand Side Platform (DSP) System Campaign Management , by Region USD Million (2023-2028)
  • Table 156. Demand Side Platform (DSP) System Audience Targeting Options , by Region USD Million (2023-2028)
  • Table 157. Demand Side Platform (DSP) System Bidding Strategies , by Region USD Million (2023-2028)
  • Table 158. Demand Side Platform (DSP) System Real-Time Analytics , by Region USD Million (2023-2028)
  • Table 159. Demand Side Platform (DSP) System Creative Support , by Region USD Million (2023-2028)
  • Table 160. Demand Side Platform (DSP) System Others , by Region USD Million (2023-2028)
  • Table 161. South America Demand Side Platform (DSP) System, by Country USD Million (2023-2028)
  • Table 162. South America Demand Side Platform (DSP) System, by Type USD Million (2023-2028)
  • Table 163. South America Demand Side Platform (DSP) System, by Services USD Million (2023-2028)
  • Table 164. South America Demand Side Platform (DSP) System, by Industry Verticals USD Million (2023-2028)
  • Table 165. South America Demand Side Platform (DSP) System, by Features USD Million (2023-2028)
  • Table 166. Brazil Demand Side Platform (DSP) System, by Type USD Million (2023-2028)
  • Table 167. Brazil Demand Side Platform (DSP) System, by Services USD Million (2023-2028)
  • Table 168. Brazil Demand Side Platform (DSP) System, by Industry Verticals USD Million (2023-2028)
  • Table 169. Brazil Demand Side Platform (DSP) System, by Features USD Million (2023-2028)
  • Table 170. Argentina Demand Side Platform (DSP) System, by Type USD Million (2023-2028)
  • Table 171. Argentina Demand Side Platform (DSP) System, by Services USD Million (2023-2028)
  • Table 172. Argentina Demand Side Platform (DSP) System, by Industry Verticals USD Million (2023-2028)
  • Table 173. Argentina Demand Side Platform (DSP) System, by Features USD Million (2023-2028)
  • Table 174. Rest of South America Demand Side Platform (DSP) System, by Type USD Million (2023-2028)
  • Table 175. Rest of South America Demand Side Platform (DSP) System, by Services USD Million (2023-2028)
  • Table 176. Rest of South America Demand Side Platform (DSP) System, by Industry Verticals USD Million (2023-2028)
  • Table 177. Rest of South America Demand Side Platform (DSP) System, by Features USD Million (2023-2028)
  • Table 178. Asia Pacific Demand Side Platform (DSP) System, by Country USD Million (2023-2028)
  • Table 179. Asia Pacific Demand Side Platform (DSP) System, by Type USD Million (2023-2028)
  • Table 180. Asia Pacific Demand Side Platform (DSP) System, by Services USD Million (2023-2028)
  • Table 181. Asia Pacific Demand Side Platform (DSP) System, by Industry Verticals USD Million (2023-2028)
  • Table 182. Asia Pacific Demand Side Platform (DSP) System, by Features USD Million (2023-2028)
  • Table 183. China Demand Side Platform (DSP) System, by Type USD Million (2023-2028)
  • Table 184. China Demand Side Platform (DSP) System, by Services USD Million (2023-2028)
  • Table 185. China Demand Side Platform (DSP) System, by Industry Verticals USD Million (2023-2028)
  • Table 186. China Demand Side Platform (DSP) System, by Features USD Million (2023-2028)
  • Table 187. Japan Demand Side Platform (DSP) System, by Type USD Million (2023-2028)
  • Table 188. Japan Demand Side Platform (DSP) System, by Services USD Million (2023-2028)
  • Table 189. Japan Demand Side Platform (DSP) System, by Industry Verticals USD Million (2023-2028)
  • Table 190. Japan Demand Side Platform (DSP) System, by Features USD Million (2023-2028)
  • Table 191. India Demand Side Platform (DSP) System, by Type USD Million (2023-2028)
  • Table 192. India Demand Side Platform (DSP) System, by Services USD Million (2023-2028)
  • Table 193. India Demand Side Platform (DSP) System, by Industry Verticals USD Million (2023-2028)
  • Table 194. India Demand Side Platform (DSP) System, by Features USD Million (2023-2028)
  • Table 195. South Korea Demand Side Platform (DSP) System, by Type USD Million (2023-2028)
  • Table 196. South Korea Demand Side Platform (DSP) System, by Services USD Million (2023-2028)
  • Table 197. South Korea Demand Side Platform (DSP) System, by Industry Verticals USD Million (2023-2028)
  • Table 198. South Korea Demand Side Platform (DSP) System, by Features USD Million (2023-2028)
  • Table 199. Taiwan Demand Side Platform (DSP) System, by Type USD Million (2023-2028)
  • Table 200. Taiwan Demand Side Platform (DSP) System, by Services USD Million (2023-2028)
  • Table 201. Taiwan Demand Side Platform (DSP) System, by Industry Verticals USD Million (2023-2028)
  • Table 202. Taiwan Demand Side Platform (DSP) System, by Features USD Million (2023-2028)
  • Table 203. Australia Demand Side Platform (DSP) System, by Type USD Million (2023-2028)
  • Table 204. Australia Demand Side Platform (DSP) System, by Services USD Million (2023-2028)
  • Table 205. Australia Demand Side Platform (DSP) System, by Industry Verticals USD Million (2023-2028)
  • Table 206. Australia Demand Side Platform (DSP) System, by Features USD Million (2023-2028)
  • Table 207. Rest of Asia-Pacific Demand Side Platform (DSP) System, by Type USD Million (2023-2028)
  • Table 208. Rest of Asia-Pacific Demand Side Platform (DSP) System, by Services USD Million (2023-2028)
  • Table 209. Rest of Asia-Pacific Demand Side Platform (DSP) System, by Industry Verticals USD Million (2023-2028)
  • Table 210. Rest of Asia-Pacific Demand Side Platform (DSP) System, by Features USD Million (2023-2028)
  • Table 211. Europe Demand Side Platform (DSP) System, by Country USD Million (2023-2028)
  • Table 212. Europe Demand Side Platform (DSP) System, by Type USD Million (2023-2028)
  • Table 213. Europe Demand Side Platform (DSP) System, by Services USD Million (2023-2028)
  • Table 214. Europe Demand Side Platform (DSP) System, by Industry Verticals USD Million (2023-2028)
  • Table 215. Europe Demand Side Platform (DSP) System, by Features USD Million (2023-2028)
  • Table 216. Germany Demand Side Platform (DSP) System, by Type USD Million (2023-2028)
  • Table 217. Germany Demand Side Platform (DSP) System, by Services USD Million (2023-2028)
  • Table 218. Germany Demand Side Platform (DSP) System, by Industry Verticals USD Million (2023-2028)
  • Table 219. Germany Demand Side Platform (DSP) System, by Features USD Million (2023-2028)
  • Table 220. France Demand Side Platform (DSP) System, by Type USD Million (2023-2028)
  • Table 221. France Demand Side Platform (DSP) System, by Services USD Million (2023-2028)
  • Table 222. France Demand Side Platform (DSP) System, by Industry Verticals USD Million (2023-2028)
  • Table 223. France Demand Side Platform (DSP) System, by Features USD Million (2023-2028)
  • Table 224. Italy Demand Side Platform (DSP) System, by Type USD Million (2023-2028)
  • Table 225. Italy Demand Side Platform (DSP) System, by Services USD Million (2023-2028)
  • Table 226. Italy Demand Side Platform (DSP) System, by Industry Verticals USD Million (2023-2028)
  • Table 227. Italy Demand Side Platform (DSP) System, by Features USD Million (2023-2028)
  • Table 228. United Kingdom Demand Side Platform (DSP) System, by Type USD Million (2023-2028)
  • Table 229. United Kingdom Demand Side Platform (DSP) System, by Services USD Million (2023-2028)
  • Table 230. United Kingdom Demand Side Platform (DSP) System, by Industry Verticals USD Million (2023-2028)
  • Table 231. United Kingdom Demand Side Platform (DSP) System, by Features USD Million (2023-2028)
  • Table 232. Netherlands Demand Side Platform (DSP) System, by Type USD Million (2023-2028)
  • Table 233. Netherlands Demand Side Platform (DSP) System, by Services USD Million (2023-2028)
  • Table 234. Netherlands Demand Side Platform (DSP) System, by Industry Verticals USD Million (2023-2028)
  • Table 235. Netherlands Demand Side Platform (DSP) System, by Features USD Million (2023-2028)
  • Table 236. Rest of Europe Demand Side Platform (DSP) System, by Type USD Million (2023-2028)
  • Table 237. Rest of Europe Demand Side Platform (DSP) System, by Services USD Million (2023-2028)
  • Table 238. Rest of Europe Demand Side Platform (DSP) System, by Industry Verticals USD Million (2023-2028)
  • Table 239. Rest of Europe Demand Side Platform (DSP) System, by Features USD Million (2023-2028)
  • Table 240. MEA Demand Side Platform (DSP) System, by Country USD Million (2023-2028)
  • Table 241. MEA Demand Side Platform (DSP) System, by Type USD Million (2023-2028)
  • Table 242. MEA Demand Side Platform (DSP) System, by Services USD Million (2023-2028)
  • Table 243. MEA Demand Side Platform (DSP) System, by Industry Verticals USD Million (2023-2028)
  • Table 244. MEA Demand Side Platform (DSP) System, by Features USD Million (2023-2028)
  • Table 245. Middle East Demand Side Platform (DSP) System, by Type USD Million (2023-2028)
  • Table 246. Middle East Demand Side Platform (DSP) System, by Services USD Million (2023-2028)
  • Table 247. Middle East Demand Side Platform (DSP) System, by Industry Verticals USD Million (2023-2028)
  • Table 248. Middle East Demand Side Platform (DSP) System, by Features USD Million (2023-2028)
  • Table 249. Africa Demand Side Platform (DSP) System, by Type USD Million (2023-2028)
  • Table 250. Africa Demand Side Platform (DSP) System, by Services USD Million (2023-2028)
  • Table 251. Africa Demand Side Platform (DSP) System, by Industry Verticals USD Million (2023-2028)
  • Table 252. Africa Demand Side Platform (DSP) System, by Features USD Million (2023-2028)
  • Table 253. North America Demand Side Platform (DSP) System, by Country USD Million (2023-2028)
  • Table 254. North America Demand Side Platform (DSP) System, by Type USD Million (2023-2028)
  • Table 255. North America Demand Side Platform (DSP) System, by Services USD Million (2023-2028)
  • Table 256. North America Demand Side Platform (DSP) System, by Industry Verticals USD Million (2023-2028)
  • Table 257. North America Demand Side Platform (DSP) System, by Features USD Million (2023-2028)
  • Table 258. United States Demand Side Platform (DSP) System, by Type USD Million (2023-2028)
  • Table 259. United States Demand Side Platform (DSP) System, by Services USD Million (2023-2028)
  • Table 260. United States Demand Side Platform (DSP) System, by Industry Verticals USD Million (2023-2028)
  • Table 261. United States Demand Side Platform (DSP) System, by Features USD Million (2023-2028)
  • Table 262. Canada Demand Side Platform (DSP) System, by Type USD Million (2023-2028)
  • Table 263. Canada Demand Side Platform (DSP) System, by Services USD Million (2023-2028)
  • Table 264. Canada Demand Side Platform (DSP) System, by Industry Verticals USD Million (2023-2028)
  • Table 265. Canada Demand Side Platform (DSP) System, by Features USD Million (2023-2028)
  • Table 266. Mexico Demand Side Platform (DSP) System, by Type USD Million (2023-2028)
  • Table 267. Mexico Demand Side Platform (DSP) System, by Services USD Million (2023-2028)
  • Table 268. Mexico Demand Side Platform (DSP) System, by Industry Verticals USD Million (2023-2028)
  • Table 269. Mexico Demand Side Platform (DSP) System, by Features USD Million (2023-2028)
  • Table 270. Demand Side Platform (DSP) System: by Type(USD/Units)
  • Table 271. Research Programs/Design for This Report
  • Table 272. Key Data Information from Secondary Sources
  • Table 273. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Demand Side Platform (DSP) System: by Type USD Million (2017-2022)
  • Figure 5. Global Demand Side Platform (DSP) System: by Services USD Million (2017-2022)
  • Figure 6. Global Demand Side Platform (DSP) System: by Industry Verticals USD Million (2017-2022)
  • Figure 7. Global Demand Side Platform (DSP) System: by Features USD Million (2017-2022)
  • Figure 8. South America Demand Side Platform (DSP) System Share (%), by Country
  • Figure 9. Asia Pacific Demand Side Platform (DSP) System Share (%), by Country
  • Figure 10. Europe Demand Side Platform (DSP) System Share (%), by Country
  • Figure 11. MEA Demand Side Platform (DSP) System Share (%), by Country
  • Figure 12. North America Demand Side Platform (DSP) System Share (%), by Country
  • Figure 13. Global Demand Side Platform (DSP) System: by Type USD/Units (2017-2022)
  • Figure 14. Global Demand Side Platform (DSP) System share by Players 2022 (%)
  • Figure 15. Global Demand Side Platform (DSP) System share by Players (Top 3) 2022(%)
  • Figure 16. Global Demand Side Platform (DSP) System share by Players (Top 5) 2022(%)
  • Figure 17. BCG Matrix for key Companies
  • Figure 18. MediaMath (United States) Revenue, Net Income and Gross profit
  • Figure 19. MediaMath (United States) Revenue: by Geography 2022
  • Figure 20. DoubleClick (United State) Revenue, Net Income and Gross profit
  • Figure 21. DoubleClick (United State) Revenue: by Geography 2022
  • Figure 22. Dataxu (United States) Revenue, Net Income and Gross profit
  • Figure 23. Dataxu (United States) Revenue: by Geography 2022
  • Figure 24. Choozle (United States) Revenue, Net Income and Gross profit
  • Figure 25. Choozle (United States) Revenue: by Geography 2022
  • Figure 26. Rocket Fuel Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 27. Rocket Fuel Inc. (United States) Revenue: by Geography 2022
  • Figure 28. Rubicon Project (United States) Revenue, Net Income and Gross profit
  • Figure 29. Rubicon Project (United States) Revenue: by Geography 2022
  • Figure 30. Gravity4 (United States) Revenue, Net Income and Gross profit
  • Figure 31. Gravity4 (United States) Revenue: by Geography 2022
  • Figure 32. Criteo (France) Revenue, Net Income and Gross profit
  • Figure 33. Criteo (France) Revenue: by Geography 2022
  • Figure 34. ExactDrive (United States) Revenue, Net Income and Gross profit
  • Figure 35. ExactDrive (United States) Revenue: by Geography 2022
  • Figure 36. Amobee DSP (United States) Revenue, Net Income and Gross profit
  • Figure 37. Amobee DSP (United States) Revenue: by Geography 2022
  • Figure 38. Global Demand Side Platform (DSP) System: by Type USD Million (2023-2028)
  • Figure 39. Global Demand Side Platform (DSP) System: by Services USD Million (2023-2028)
  • Figure 40. Global Demand Side Platform (DSP) System: by Industry Verticals USD Million (2023-2028)
  • Figure 41. Global Demand Side Platform (DSP) System: by Features USD Million (2023-2028)
  • Figure 42. South America Demand Side Platform (DSP) System Share (%), by Country
  • Figure 43. Asia Pacific Demand Side Platform (DSP) System Share (%), by Country
  • Figure 44. Europe Demand Side Platform (DSP) System Share (%), by Country
  • Figure 45. MEA Demand Side Platform (DSP) System Share (%), by Country
  • Figure 46. North America Demand Side Platform (DSP) System Share (%), by Country
  • Figure 47. Global Demand Side Platform (DSP) System: by Type USD/Units (2023-2028)
List of companies from research coverage that are profiled in the study
  • MediaMath (United States)
  • DoubleClick (United State)
  • Dataxu (United States)
  • Choozle (United States)
  • Rocket Fuel Inc. (United States)
  • Rubicon Project (United States)
  • Gravity4 (United States)
  • Criteo (France)
  • ExactDrive (United States)
  • Amobee DSP (United States)
Additional players considered in the study are as follows:
BPRISE Private Limited (India) , EMERSE (Sweden) , Bidsopt (Singapore)
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Dec 2023 239 Pages 60 Tables Base Year: 2022 Coverage: 15+ Companies; 18 Countries

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Global Demand Side Platform (DSP) System Quantitative research analysis
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Frequently Asked Questions (FAQ):

The standard version of the report profiles players such as MediaMath (United States), DoubleClick (United State), Dataxu (United States), Choozle (United States), Rocket Fuel Inc. (United States), Rubicon Project (United States), Gravity4 (United States), Criteo (France), ExactDrive (United States) and Amobee DSP (United States) etc.
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
"Real-Time Bidding in Programmatic Buying for Advertisement" is seen as one of major influencing trends for Demand Side Platform (DSP) System Market during projected period 2022-2028.
The Demand Side Platform (DSP) System market study includes a random mix of players, including both market leaders and some top growing emerging players. Connect with our sales executive to get a complete company list in our research coverage.

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