The article cited AMA's "Global Over the Top (OTT) Services Market Study" explored CAGR of %. According to the report, Surge in Demand for Live Streaming Channels
is one of the primary growth factors for the market. Rising Demand for OTT Services in Developing Regions
is also expected to contribute significantly to the Over the Top (OTT) Services market. Overall, Personal
applications of Over the Top (OTT) Services, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The , such as , is boosting the Over the Top (OTT) Services market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.
AMAs Analyst on the Global Over the Top (OTT) Services market identified that the demand is rising in many different parts of the world as "Emergence of New OTT Markets
". Furthermore, some recent industry insights like "In April 2020, Amazon secured exclusive rights to broadcast the US National Football League (NFL) special games that take place on Saturdays during the NFL season. The company already has the rights to televise the NFL Thursday Night Football games on its Prime Video and Twitch platforms., and In 2019, Hotstar initiated cricket streaming, which made it India’s leading digital streaming platform." is constantly making the industry dynamic.
The report provides an in-depth analysis and forecast about the industry covering the following key features: o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies o Analyses the Global Over the Top (OTT) Services market according to Type, Application, and regions o Analyzes the top 10 players in terms of market reach, business strategy, and business focus o Provides stakeholders insights and key drivers & trends of the market
**The market is valued based on weighted average selling price (WASP) and includes any applicable taxes on manufacturers. All currency conversions used in the creation of this report have been calculated using constant annual average 2018 currency rates.
Market Size Estimation In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Over the Top (OTT) Services market and other related sub-markets covered in the study.
o Key & emerging players in the market have been observed through secondary research. o The industrys supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes. o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Data Triangulation The overall Over the Top (OTT) Services market size is calculated using market estimation process, the Over the Top (OTT) Services market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Over the Top (OTT) Services market size has been validated using both top-down and bottom-up approaches.