Market Highlights: Advertising display enables the user to update the content frequently with real-world interfaces such as gesture recognition, image capturing, touch screen display, and others. Increasing applications of digital signage integrated with technologies such as light-emitting diodes (LEDs), liquid crystal displays (LCDs), plasma displays, are gaining popularity in retail, transportation, corporate buildings, restaurants, and others. Increasing promotional and marketing activities to enhance the brand reach expected to drive the advertising display market. The market study is being classified by Type (Advertisement Poster Board, Digital Signage’s, LED Advertising Display, Scrolling Displays, Moving Message Displays and Others) and major geographies with country level break-up that includes South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Key Players: The prominent players in the Advertising Display are LG Display (South Korea), NEC Display Solutions (United States), Samsung Electronics (South Korea), Sony Corporation (Japan), 3M Display (United States), IBASE Technology (Taiwan), Keywest Technology (United States), Omnivex Corporation (Canada), Panasonic (Japan), Adflow Networks (Canada), BrightSign (United States) and AU Optronics (Taiwan).
Major Market Development Highlights 5th February 2018, NEC Display Solutions acquired S[quadrat], a German-based display manufacturer company. This acquisition positions NEC as one of the world’s leading visual solutions provider.
Key Questions Answered in the Report What will the Advertising Display Market size and the growth rate be in Future? What are the key factors driving the Advertising Display Market? What are the key market trends and macro-economic impacting the growth of the Advertising Display Market? What are the challenges to market growth? Who are the key vendors in the Advertising Display Market? What are the market opportunities and threats faced by the vendors in the Advertising Display Market? Trending factors influencing the market shares of the Players. What are the key outcomes of the five forces analysis of the Advertising Display Market?
Research Methodology: The top-down and bottom-up approaches are used to estimate and validate the size of the Global Advertising Display market. In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Advertising Display market. In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc. Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment. This helps us to gather the data for the players revenue, operating cycle and expense, profit along with product or service growth etc. Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, Annual reports, press releases etc.