Market Highlights: From gaming and dating to shopping and banking, mobile apps have become a staple for most smartphone users around the world. In recent years, the number of mobile app downloads has increased, reaching 204 billion downloads per year by 2019. With so many customers downloading and engaging with apps on a daily basis, it's no surprise that brands and marketers have started leveraging them to enter the immensely profitable app industry and capitalize on the rising demand for app content. In 2019, global consumer spending on mobile apps was USD 120 billion, largely driven by spending on the two leading app stores, Google Play, and Apple App Store. To reach and ultimately benefit from mobile app users, publishers and marketers spent an average of USD 1.75 in acquisition cost per user app install in 2019. While installs and registrations were the lowest-cost engagement activities this year, the price for the acquisition of app users who made in-app purchases exceeded USD 77 for iOS and Android apps. User retention rates for mobile applications reached 32 percent worldwide in 2019, a slight decrease from the previous year. The most popular native stores are the Apple App Store and Google Play. While Google led the ranking of available apps in 2019 with over 2.57 million, the iOS App Store recorded higher consumer spending and gross app revenue this year. In terms of different app categories, gaming is the most profitable option for app publishers on leading digital marketplaces. In 2019, gaming apps accounted for 95 percent of global app sales for the top percent of app publishers and were the largest source of income for the Apple App Store and Google Play. On a global scale, the mobile game market had sales of over USD 64.4 billion in 2019, making it an extremely attractive platform for monetization. Fate / Grand Order, Candy Crush Saga, and Pokémon GO, some of the most hyped gaming apps in the past few years, saw double-digit sales across iOS and Android devices in 2019, with the Nintendo's fan-favorite primarily making profits in-app purchases. With both mobile app downloading and app sales expected to increase in the years to come, brands and marketers will continue to benefit from the huge monetization potential of mobile apps. However, they also have special challenges in their pursuit of profit, such as ensuring a positive app experience for their users, regardless of potentially intrusive advertising content. The market study is being classified by Type (Free with Ads, Paywalls (Subscription or Download), Sponsorship and Other), by Application (Game, Shopping, Travel, Working and Other) and major geographies with country level break-up that includes South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Key Players: The prominent players in the APP Store Monetization are Apple (United States), Tencent (China), 360 (United States), Google Corporation (United States), Xiaomi (China), Baidu (China), Wandoujia (China), HiMarket (Brazil), 91 Mobile Assistant (India), Anzhi Market (China), Wangyi (China) and Domob (Beijing).
Key Questions Answered in the Report What will the APP Store Monetization Market size and the growth rate be in Future? What are the key factors driving the APP Store Monetization Market? What are the key market trends and macro-economic impacting the growth of the APP Store Monetization Market? What are the challenges to market growth? Who are the key vendors in the APP Store Monetization Market? What are the market opportunities and threats faced by the vendors in the APP Store Monetization Market? Trending factors influencing the market shares of the Players. What are the key outcomes of the five forces analysis of the APP Store Monetization Market?
Research Methodology: The top-down and bottom-up approaches are used to estimate and validate the size of the Global APP Store Monetization market. In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in APP Store Monetization market. In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc. Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Providers of APP Store Monetization, End-Users, Potential Investors, Market Research Firms and Others. This helps us to gather the data for the players revenue, operating cycle and expense, profit along with product or service growth etc. Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, Annual reports, press releases etc.