The article cited AMA's Global Raw Chicken Meat Market Study explored substantial growth with CAGR of 20.3%. According the report, The Increasing Consumption of Meat across the World is one of the primary growth factors for the market. Rising Demand for Chicken Meat and Meat Products in Developed and Developing Countries is also expected to contribute significantly to the Raw Chicken Meat market. Overall, Fried Chicken applications of Raw Chicken Meat, and the growing awareness of them, is what makes this segment of the industry important to its overall growth.

AMA’s Analyst on the Global Raw Chicken Meat market identified that the demand is rising in many different parts of the world as "Increasing Shift of Consumers towards Convenience Food ". Furthermore, some recent industry insights like "In June 2022, Daring announces the launch of its new Plant Chicken Tenders, the company’s first product to be sold next to refrigerated animal-based meats. The tenders are now available at 400 US retailers including Sprouts, Erewhon, Dierbergs, New Seasons and Pete’s Market." is constantly making the industry dynamic. One of the challenges that industry facing is "Stringent Government Regulation Associated with Food Products"

The Distribution Channel, such as Supermarket/Hypermarket, is boosting the Raw Chicken Meat market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.

The report provides an in-depth analysis and forecast about the industry covering the following key features:
o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies
o Analyses the Global Raw Chicken Meat market according to Type, Application, and regions
o Analyzes the top 10 players in terms of market reach, business strategy, and business focus
o Provides stakeholders’ insights and key drivers & trends of the market

Market Size Estimation
In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Raw Chicken Meat market and other related sub-markets covered in the study.

o Key & emerging players in the Raw Chicken Meat market have been observed through secondary research.
o The industry’s supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes.
o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.

Data Triangulation
The overall Raw Chicken Meat market size is calculated using market estimation process, the Raw Chicken Meat market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Raw Chicken Meat market size has been validated using both top-down and bottom-up approaches.