According the report, Demand Side Platforms are gaining popularity is one of the primary growth factors for the market. Increasing Number of Smart Phone Users
is also expected to contribute significantly to the Digital Advertising Platform market. Overall, applications of Digital Advertising Platform, and the growing awareness of them, is what makes this segment of the industry important to its overall growth.
AMAs Analyst on the Global Digital Advertising Platform market identified that the demand is rising in many different parts of the world as "Capitalising on Emerging Economies
". Furthermore, some recent industry insights like "In 2019, Brave, one of the emerging browser company, launched its advertising platform built primarily with the motive of securing privacy of users. The new platform will comes up with an innovative advertising strategy where users will receive 70% of revenues on each advertising for their attention." is constantly making the industry dynamic. One of the challenges that industry facing is "Adoption of New Trends with Continuous Changing Dynamics and Converting of Sales, Decreasing Sales Cycle"
The report provides an in-depth analysis and forecast about the industry covering the following key features: o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies o Analyses the Global Digital Advertising Platform market according to Type, Application, and regions o Analyzes the top 10 players in terms of market reach, business strategy, and business focus o Provides stakeholders insights and key drivers & trends of the market
Market Size Estimation In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Digital Advertising Platform market and other related sub-markets covered in the study.
o Key & emerging players in the Digital Advertising Platform market have been observed through secondary research. o The industrys supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes. o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Data Triangulation The overall Digital Advertising Platform market size is calculated using market estimation process, the Digital Advertising Platform market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Digital Advertising Platform market size has been validated using both top-down and bottom-up approaches.