The article cited AMA's "Global Audience Intelligence Platform Market Study" explored CAGR of %. According to the report, Increasing Use of AI and ML to Analyze Data and Enhance Audience Intelligence is one of the primary growth factors for the market. Increased Demand of Advanced Technologies to Focus on the Audience and Their Behaviors to Build Effective Business Strategies is also expected to contribute significantly to the Audience Intelligence Platform market. Overall, Small & Medium Enterprises
applications of Audience Intelligence Platform, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The Vertical, such as Automotive, is boosting the Audience Intelligence Platform market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The Deployment, such as Cloud, is boosting the Audience Intelligence Platform market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.
AMAs Analyst on the Global Audience Intelligence Platform market identified that the demand is rising in many different parts of the world as "Increased Use of Audience Intelligence by Marketing and Research Industry Leaders". Furthermore, some recent industry insights like "In July 2021, Media and marketing services company ENGINE launched an Audience Intelligent Platform offering first-party data and integrations to enable advertisers to target audience profiles and develop media plans. The platform is based on a combination of inputs and also includes passively aggregated purchase data that provides intelligence on what people are buying at the point of sale." is constantly making the industry dynamic.
The report provides an in-depth analysis and forecast about the industry covering the following key features: o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies o Analyses the Global Audience Intelligence Platform market according to Type, Application, and regions o Analyzes the top 10 players in terms of market reach, business strategy, and business focus o Provides stakeholders insights and key drivers & trends of the market
**The market is valued based on weighted average selling price (WASP) and includes any applicable taxes on manufacturers. All currency conversions used in the creation of this report have been calculated using constant annual average 2018 currency rates.
Market Size Estimation In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Audience Intelligence Platform market and other related sub-markets covered in the study.
o Key & emerging players in the market have been observed through secondary research. o The industrys supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes. o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Data Triangulation The overall Audience Intelligence Platform market size is calculated using market estimation process, the Audience Intelligence Platform market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Audience Intelligence Platform market size has been validated using both top-down and bottom-up approaches.