"Neuromarketing researchers and their clients shall acknowledge that they know the code and also respect other self-regulatory guidelines that are relevant to a particular region or project; The Code is applicable for all involved in a Neuromarketing project. Several ethical concerns should be addressed during the course of research methods and approaches of neuromarketing. The skewing of the decision-making process of the brain by the use of brain probes clearly violates the rights and creates ethical concerns and hence rules and regulations are needed in this regard. Hence industry standards and regulations need to be introduced to prevent misuse and responsible use of the techniques of neuromarketing for enhancing the consumer shopping experience."
According to the report, Integration of Artificial Intelligence (AI) and Machine Learning (ML) in the Tools Used in Neuromarketing Tools is one of the primary growth factors for the market. Increasing Research and Development in Neuroscience for Marketing and Advertising Industry
is also expected to contribute significantly to the Neuromarketing - market. Overall, Marketing Education Schools
applications of Neuromarketing -, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The Techniques, such as Eye Tracking, is boosting the Neuromarketing - market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The Industry Verticals, such as Food & Beverages, is boosting the Neuromarketing - market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The Offerings, such as Software, is boosting the Neuromarketing - market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.
New technologies and major shifts in the industry will be game-changing factors that all players have to react now in order to maintain strong positions in the future. As many industry experts agree that significant changes are ahead. AMAs Analyst on the Global Neuromarketing - market identified that the demand is rising in many different parts of the world as "Evolution of Marketing Technologies and Tools will Boost the Neuromarketing Market
". Furthermore, some recent industry insights like "On 9th March 2021, Shimmer Research launches the NeuroLynQ@Home platform to enable at-home online psychophysiological neuromarketing research. NeuroLynQ@Home assesses participants' emotional responses to a wide variety of entertainment, advertisements, marketing materials, and other stimuli in their own home." which is constantly making the industry very dynamic.
The report provides an in-depth analysis and forecast about the industry covering the following key features: o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies o Analyses the Global Neuromarketing - market according to Type, Application, and regions o Analyzes the top 10 players in terms of market reach, business strategy, and business focus o Provides stakeholders insights and key drivers & trends of the market
**The market is valued based on weighted average selling price (WASP) and includes any applicable taxes on manufacturers. All currency conversions used in the creation of this report have been calculated using constant annual average 2020 currency rates.
Market Size Estimation In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Neuromarketing - market and other related sub-markets covered in the study.
o Key & emerging players in the market have been observed through secondary research. o The industrys supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes. o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Data Triangulation The overall Neuromarketing - market size is calculated using market estimation process, the Neuromarketing - market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Neuromarketing - market size has been validated using both top-down and bottom-up approaches.