The article cited AMA's Global Rich Communication Services Market Study explored substantial growth with CAGR of 21.68%. According the report, The Trend for High-Quality Messaging and Content Management is one of the primary growth factors for the market. Increasing Number of Advertising and Marketing Companies
is also expected to contribute significantly to the Rich Communication Services market. Overall, Advertising Campaign
applications of Rich Communication Services, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The presence of players such as Google LLC (United States), China Mobile Limited (Spain), AT&T Inc. (United States), Sprint Corporation (United States), Deutsche Telekom AG (Germany), Vodafone Group plc (United Kingdom), Verizon (United States), Telefonica (United States), Orange Business (United States), KDDI (Japan), Slovak Telekom (Slovakia), TELIT (Italy), SK Telecom (South Korea), Telstra (Australia), LG U+ (South Korea), Celcom (Malaysia), Freedom Mobile (Canada), Rogers (Canada), T-Mobile (United States) and O2 (United Kingdom) may see astonishing sales in this Market and certainly improve revenue growth.
AMAs Analyst on the Global Rich Communication Services market identified that the demand is rising in many different parts of the world as "Strict Regulations for OTT Messaging Services to Boost the Adoption of RCS
". Furthermore, some recent industry insights like "In November 2019, Google announced that it is now rolling out to all of its users in the U.S. support for Rich Communication Services messages (you can think of it as the next generation of SMS) in the Android Messages app, after already testing it with a small set of users in recent months. and In November 2017, China Mobile launched a suite of Rich Communication Services (RCS), placing it in direct competition with messaging firm Tencent. The operator will provide enhanced messaging services under its new 4G+Smart brand. Based on GSMA RCS standards, the services will enable users to chat as well as share files and high-resolution images." is constantly making the industry dynamic.
The report provides an in-depth analysis and forecast about the industry covering the following key features:
Detailed Overview of Rich Communication Services market will help deliver clients and businesses making strategies. Influencing factors that thriving demand and latest trend running in the market What is the market concentration? Is it fragmented or highly concentrated? What trends, challenges and barriers will impact the development and sizing of Rich Communication Services market SWOT Analysis of profiled players and Porter's five forces & PEST Analysis for deep insights. What growth momentum or downgrade market may carry during the forecast period? Which region may tap highest market share in coming era? What focused approach and constraints are holding the Rich Communication Services market tight? Which application/end-user category or Product Type [Chat, Content Sharing, VoIP, IP Video Call and File Transfer] may seek incremental growth prospects? What would be the market share of key countries like Germany, USA, France, China etc.?
Market Size Estimation In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Rich Communication Services market and other related sub-markets covered in the study.
o Key & emerging players in the Rich Communication Services market have been observed through secondary research. o The industrys supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes. o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Data Triangulation The overall Rich Communication Services market size is calculated using market estimation process, the Rich Communication Services market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Rich Communication Services market size has been validated using both top-down and bottom-up approaches.