The revenue mix of most of the global companies of Rich Communication Services Market may change in coming time. One of the important factors would be the shift in topline of the clientele that will push them hard to adopt innovation and spend more on R&D to meet ever dynamic evolving requirements. Some of the players who are preparing for their clients’ future revenue shift will ride the tide, while others might find it challenging to sustain. To cite an in-depth market outlook AMA released its new publication on Rich Communication Services Market with coverage over 100+ industry players, some of the profiled players are Google LLC (United States), China Mobile Limited (Spain), AT&T Inc. (United States), Sprint Corporation (United States), Deutsche Telekom AG (Germany), Vodafone Group plc (United Kingdom), Verizon (United States), Telefonica (United States), Orange Business (United States), KDDI (Japan), Slovak Telekom (Slovakia), TELIT (Italy), SK Telecom (South Korea), Telstra (Australia), LG U+ (South Korea), Celcom (Malaysia), Freedom Mobile (Canada), Rogers (Canada), T-Mobile (United States) and O2 (United Kingdom).
The article cited AMA's "Global Rich Communication Services Market Study" explored substantial growth in North America and CAGR of 21.68%. According to the report, The Trend for High-Quality Messaging and Content Management is one of the primary growth factors for the market. Increasing Number of Advertising and Marketing Companies
is also expected to contribute significantly to the Rich Communication Services market. Overall, Advertising Campaign
applications of Rich Communication Services, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The Vertical Industry, such as BFSI, is boosting the Rich Communication Services market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The Organization Size , such as Small & Medium-Sized Enterprises, is boosting the Rich Communication Services market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The End User, such as Consumers, is boosting the Rich Communication Services market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.
AMAs Analyst on the Global Rich Communication Services market identified that the demand is rising in many different parts of the world as "Strict Regulations for OTT Messaging Services to Boost the Adoption of RCS
". Furthermore, some recent industry insights like "In November 2019, Google announced that it is now rolling out to all of its users in the U.S. support for Rich Communication Services messages (you can think of it as the next generation of SMS) in the Android Messages app, after already testing it with a small set of users in recent months., and In November 2017, China Mobile launched a suite of Rich Communication Services (RCS), placing it in direct competition with messaging firm Tencent. The operator will provide enhanced messaging services under its new 4G+Smart brand. Based on GSMA RCS standards, the services will enable users to chat as well as share files and high-resolution images." is constantly making the industry dynamic.
The report provides an in-depth analysis and forecast about the industry covering the following key features:
Detailed Overview of Rich Communication Services market will help deliver clients and businesses making strategies. Influencing factors that thriving demand and latest trend running in the market What is the market concentration? Is it fragmented or highly concentrated? What trends, challenges and barriers will impact the development and sizing of Rich Communication Services market SWOT Analysis of profiled players and Porter's five forces & PEST Analysis for deep insights. What growth momentum or downgrade market may carry during the forecast period? Which region may tap highest market share in coming era? What focused approach and constraints are holding the Rich Communication Services market tight? Which application/end-user category or Product Type [Chat, Content Sharing, VoIP, IP Video Call and File Transfer] may seek incremental growth prospects? What would be the market share of key countries like Germany, USA, France, China etc.?
**The market is valued based on weighted average selling price (WASP) and includes any applicable taxes on manufacturers. All currency conversions used in the creation of this report have been calculated using constant annual average 2018 currency rates.
Market Size Estimation In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Rich Communication Services market and other related sub-markets covered in the study.
o Key & emerging players in the market have been observed through secondary research. o The industrys supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes. o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Data Triangulation The overall Rich Communication Services market size is calculated using market estimation process, the Rich Communication Services market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Rich Communication Services market size has been validated using both top-down and bottom-up approaches.