Market Highlights: Proximity Marketing is known as wireless location based spreading channels of advertising medium that connect to consumers. Proximity Marketing market is expected to mark significant growth over forecasted period owing to increasing demand of multi-channel marketing, providing high adoption of BLE beacon and technological advancement. There has been significant rise in active beacons in their spaces with figure stood up to 3.5 million in United States alone in 2018, the future for proximity marketing looks promising. This result in rising availability of spatial data and analytical tools platforms and escalating penetration of mobile phones may trigger demand and help in industry expansion. The market study is being classified by Type (Wi-Fi, BLE Beacon, Near Field Communication (NFC), GPS Geofencing and Others), by Application (Retail & E-Commerce, Healthcare, Infrastructural, Banking, Financial Services, and Insurance (BFSI) and Other) and major geographies with country level break-up that includes South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Key Players: The prominent players in the Proximity Marketing are Apple Inc. (United States), Google Inc. (United States), Microsoft Corporation (United States), Qualcomm Inc. (United States), Zebra Technologies Corporation (United States), Bluvision Inc. (United States), Estimote Inc. (United States), inMarket Media LLC (Italy), Proxama PLC (U.K.), ROXIMITY (United States) and Shopkick Inc. (United States).
In August 2018, HPIL Holding completely acquired MyFlyWiFi. This acquisition is beneficial in providing mobile user to receive an advertising message or other customizable content based on their location.It also delivers highly customized promotions, coupons to individuals.
Key Questions Answered in the Report What will the Proximity Marketing Market size and the growth rate be in Future? What are the key factors driving the Proximity Marketing Market? What are the key market trends and macro-economic impacting the growth of the Proximity Marketing Market? What are the challenges to market growth? Who are the key vendors in the Proximity Marketing Market? What are the market opportunities and threats faced by the vendors in the Proximity Marketing Market? Trending factors influencing the market shares of the Vendors. What are the key outcomes of the five forces analysis of the Proximity Marketing Market?
Research Methodology: The top-down and bottom-up approaches are used to estimate and validate the size of the Global Proximity Marketing market. In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Proximity Marketing market. In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc. Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Proximity Marketing Manufacturers, Proximity Marketing Traders, End-Use Market Participants of Different Segments of Proximity Marketing, Government and Research Organizations, R&D Institutions and Others. This helps us to gather the data for the players revenue, operating cycle and expense, profit along with product or service growth etc. Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, Annual reports, press releases etc.