According to the study, Increase Immediate Foot Traffic is one of the primary growth factors for the market. Various applications of geospatial data driving the IBS and RTLS market growth
is also expected to contribute significantly to the Location Based Marketing Services market. Overall, Tracking and Navigation
applications of Location Based Marketing Services, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The presence of players such as Google (United States), Groupon(United States), Groundtruth(United States), PlaceIQ(United States), Scanbuy(United States), Telenity(India), Cisco Systems Inc. (United States), Ericsson Inc. (Sweden), IBM Corporation(United States) and DigitalGlobe Inc. (Maxar Technologies) (United States) pushing strong cash flow in Market which is also a key in driving revenue growth.
AMAs Analyst on the Global Location Based Marketing Services market identified that the demand is rising in many different parts of the world as "Growing demand for geomarketing". One of the challenges that industry facing is "Privacy and security concerns"
The report provides an in-depth analysis and forecast about the industry covering the following key features:
Detailed Overview of Location Based Marketing Services market will help deliver clients and businesses making strategies. Influencing factors that thriving demand and latest trend running in the market What is the market concentration? Is it fragmented or highly concentrated? What trends, challenges and barriers will impact the development and sizing of Location Based Marketing Services market SWOT Analysis of profiled players and Porter's five forces & PEST Analysis for deep insights. What growth momentum or downgrade market may carry during the forecast period? Which region may tap highest market share in coming era? What focused approach and constraints are holding the Location Based Marketing Services market tight? Which application/end-user category or Product Type [Geotargeting, Geofencing, Beaconing, Mobile Targeting and Geo-Conquesting] may seek incremental growth prospects? What would be the market share of key countries like Germany, USA, France, China etc.?
Market Size Estimation In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Location Based Marketing Services market and other related sub-markets covered in the study.
o Key & emerging players in the Location Based Marketing Services market have been observed through secondary research. o The industrys supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes. o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Data Triangulation The overall Location Based Marketing Services market size is calculated using market estimation process, the Location Based Marketing Services market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Location Based Marketing Services market size has been validated using both top-down and bottom-up approaches.