Telephone Consumer Protection Act (TCPA) of 1991, passed by the United States considers SMS and MMS marketing messages as automated calls. That means there are three privacy principles that should govern how you implement SMS and MMS into your marketing- adequate notice, opt-in consent, opting-out.
According to the report, More and more numbers of users are spending larger amounts of time on mobile devices. Mobile Commerce is expanding rapidly and that’s why for marketers; it is very important to keep up with the pace. is one of the primary growth factors for the market. The increasing number of internet and mobile user across the globe coupled with the rise in disposable income and consumer shift towards online shopping are the key factors driving the demand for mobile marketing.
is also expected to contribute significantly to the Mobile Marketing market. Overall, Product Advertising
applications of Mobile Marketing, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The Enterprise Size, such as Large Enterprises, is boosting the Mobile Marketing market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The Industry Verticals, such as BFSI, is boosting the Mobile Marketing market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The Component, such as Software, is boosting the Mobile Marketing market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The Service Type, such as Short Message Service (SMS), is boosting the Mobile Marketing market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.
New technologies and major shifts in the industry will be game-changing factors that all players have to react now in order to maintain strong positions in the future. As many industry experts agree that significant changes are ahead. AMAs Analyst on the Global Mobile Marketing market identified that the demand is rising in many different parts of the world as "Latest Technological Advancements such as Location-based service (LBS), Augmented Reality, 2D Barcodes, GPS messaging
". Furthermore, some recent industry insights like "On January 16, 2018, Marketo, Inc., the leading provider of engagement marketing software and solutions, has announced that it has officially opened its newest office location in Denver, Colo." which is constantly making the industry very dynamic.
The report provides an in-depth analysis and forecast about the industry covering the following key features: o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies o Analyses the Global Mobile Marketing market according to Type, Application, and regions o Analyzes the top 10 players in terms of market reach, business strategy, and business focus o Provides stakeholders insights and key drivers & trends of the market
**The market is valued based on weighted average selling price (WASP) and includes any applicable taxes on manufacturers. All currency conversions used in the creation of this report have been calculated using constant annual average 2020 currency rates.
Market Size Estimation In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Mobile Marketing market and other related sub-markets covered in the study.
o Key & emerging players in the market have been observed through secondary research. o The industrys supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes. o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Data Triangulation The overall Mobile Marketing market size is calculated using market estimation process, the Mobile Marketing market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Mobile Marketing market size has been validated using both top-down and bottom-up approaches.