Market Highlights: Campaign Management Software refers to cloud-based marketing platform which offers tools to track, create, and run online marketing campaigns. It offers numerous features such as product development, sales, monitor, execute, and measure marketing programs for target customers. Campaign management software market has high growth prospects owing to the rise in demand for Omnichannel advertising platforms which includes mobile, desktop, retail stores, and others for sales and marketing. Further, rising customer inclination towards online marketing led organizations to invest in CMS for technological developments such as location-based marketing services, and integration of cloud-based technology expected to drive the demand for campaign management software over the forecasted period. The market study is being classified, by Application (Small Business, Medium Business and Large Enterprises) and major geographies with country level break-up that includes South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Key Players: The prominent players in the Campaign Management Software are Adobe Systems (United States), IBM (United States), Salesforce.com (United States), SAS Institute (United States), Oracle (United States), Infor (United States), Marketo (United States), Teradata (United States), Aprimo (United States), Tune (United States), Percolate (United States) and HubSpot (United States).
Major Market Development Highlights 20th September 2018, Adobe Systems a computer software company acquire Marketo, engaged in providing marketing automation software for mobile, email, digital ads, social, web management, and analytics.
Key Questions Answered in the Report What will the Campaign Management Software Market size and the growth rate be in Future? What are the key factors driving the Campaign Management Software Market? What are the key market trends and macro-economic impacting the growth of the Campaign Management Software Market? What are the challenges to market growth? Who are the key vendors in the Campaign Management Software Market? What are the market opportunities and threats faced by the vendors in the Campaign Management Software Market? Trending factors influencing the market shares of the Players. What are the key outcomes of the five forces analysis of the Campaign Management Software Market?
Research Methodology: The top-down and bottom-up approaches are used to estimate and validate the size of the Global Campaign Management Software market. In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Campaign Management Software market. In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc. Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Campaign Management Software Providers, Campaign Management Software Consultants, Cloud Technology Providers, Information Technology Companies, Research Organizations and Consulting Companies, Technology Investors, Technology Standard Organizations, Forums, Alliances, and Associations and Others. This helps us to gather the data for the players revenue, operating cycle and expense, profit along with product or service growth etc. Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, Annual reports, press releases etc.