The federal highway administration (FHWA) conducted a study to review the effects of LED billboards on highways & roads and discovered that there is no effective method or technique to evaluate the effect of electronic billboards (EBBs) which catches the drive attention or distraction. However, studies have suggested that digital billboards often pose a negative impact on driver attention due to its flashy nature. This has forced the government to take mandatory regulation against the usage of LED billboards at such places and limited the growth of the industry. However, digital billboards are not simple branding exercise but also alert drivers to time-sensitive opportunities and force them to take action.
The article cited AMA's "Global LED Billboard Market Study" explored CAGR of %. According to the report, Adoption of Advent of New Technologies, Including OLED and Electronic Paper Display (EPD)
is one of the primary growth factors for the market. Decreasing Price of the LED Billboard with the Advancement in Technology is Driving the Market
is also expected to contribute significantly to the LED Billboard market. Overall, Indoor
applications of LED Billboard, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The Size Type, such as Small, is boosting the LED Billboard market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The Power, such as Power 100W, is boosting the LED Billboard market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The Sale Channel, such as Direct Sales, is boosting the LED Billboard market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.
AMAs Analyst on the Global LED Billboard market identified that the demand is rising in many different parts of the world as "Growing Demand for the Greater Image Quality and Intricate Design is also Anticipated to Increase the Demand of the LED billboards".
The report provides an in-depth analysis and forecast about the industry covering the following key features: o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies o Analyses the Global LED Billboard market according to Type, Application, and regions o Analyzes the top 10 players in terms of market reach, business strategy, and business focus o Provides stakeholders insights and key drivers & trends of the market
**The market is valued based on weighted average selling price (WASP) and includes any applicable taxes on manufacturers. All currency conversions used in the creation of this report have been calculated using constant annual average 2018 currency rates.
Market Size Estimation In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the LED Billboard market and other related sub-markets covered in the study.
o Key & emerging players in the market have been observed through secondary research. o The industrys supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes. o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Data Triangulation The overall LED Billboard market size is calculated using market estimation process, the LED Billboard market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global LED Billboard market size has been validated using both top-down and bottom-up approaches.