According to the report, Decrease in the price of high speed internet is one of the primary growth factors for the market. High penetration of mobile phone users
is also expected to contribute significantly to the Mobile Marketing Platforms market. Overall, iOS
applications of Mobile Marketing Platforms, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. The Solutions, such as Short Message Service (SMS), is boosting the Mobile Marketing Platforms market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.The End User, such as Retail and E-Commerce, is boosting the Mobile Marketing Platforms market. Additionally, the rising demand from SMEs and various industry verticals, macro-economic growth are the prime factors driving the growth of the market.
AMAs Analyst on the Global Mobile Marketing Platforms market identified that the demand is rising in many different parts of the world as "Innovation in the technology of mobile based marketing". Furthermore, some recent industry insights like "Leanplum, the leader in mobile engagement, announced substantial advancements to Campaign Composer, its visual solution for building highly contextual messaging campaigns across channels. In the age of relevant engagement, marketers are challenged to make the right real-time decisions that keep pace with customer preferences and intent" is constantly making the industry dynamic.
The report provides an in-depth analysis and forecast about the industry covering the following key features: o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies o Analyses the Global Mobile Marketing Platforms market according to Type, Application, and regions o Analyzes the top 10 players in terms of market reach, business strategy, and business focus o Provides stakeholders insights and key drivers & trends of the market
**The market is valued based on weighted average selling price (WASP) and includes any applicable taxes on manufacturers. All currency conversions used in the creation of this report have been calculated using constant annual average 2018 currency rates.
Market Size Estimation In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Mobile Marketing Platforms market and other related sub-markets covered in the study.
o Key & emerging players in the market have been observed through secondary research. o The industrys supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes. o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Data Triangulation The overall Mobile Marketing Platforms market size is calculated using market estimation process, the Mobile Marketing Platforms market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Mobile Marketing Platforms market size has been validated using both top-down and bottom-up approaches.