California Consumer Privacy Act (CCPA) is passing a law for protection of data in United States which will be effective by January, 2020. It is expected to be country’s highest commendable security and privacy law. Also, SEC is taking risk prohibiting steps to overcome breaches in financial sectors specific to public listed companies to increase risk assurance. European Union laws (GDPR) is taking important measures to protect data privacy and is expected to impact ~4% of global annual sales.
According the report, The surging use social media platforms across the globe such as Facebook, Instagram, Tumblr, and Twitter and others is one of the primary growth factors for the market. Increasing adoption of digitalization and favourable government initiatives in various emerging economies including India, China, Brazil, and other
is also expected to contribute significantly to the Native Advertising market. Overall, applications of Native Advertising, and the growing awareness of them, is what makes this segment of the industry important to its overall growth.
AMAs Analyst on the Global Native Advertising market identified that the demand is rising in many different parts of the world as "The surging number of companies willing to advertise through native advertising across the world"
The report provides an in-depth analysis and forecast about the industry covering the following key features: o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies o Analyses the Global Native Advertising market by Type, Application, and regions o Analyzes the top 10 players in terms of market reach, business strategy, and business focus o Provides stakeholders insights and key drivers & trends of the market
Market Size Estimation In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the Native Advertising market and other related sub-markets covered in the study.
o Key & emerging players in the Native Advertising market have been observed through secondary research. o The industrys supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes. o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Data Triangulation The overall Native Advertising market size is calculated using market estimation process, the Native Advertising market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global Native Advertising market size has been validated using both top-down and bottom-up approaches.