According to the report, The Increasing Popularity of Cloud-Based Big Data Analytics is one of the primary growth factors for the market. Increasing Competitiveness and Higher Adoption of Bi Solutions
is also expected to contribute significantly to the LBS Platform market. Overall, Location-based Advertising
applications of LBS Platform, and the growing awareness of them, is what makes this segment of the industry important to its overall growth. New players are beginning to enter the market and established companies have been changing their business models – a trend that will continue in the future.
AMAs Analyst on the Global LBS Platform Market identified that the demand is rising in many different parts of the world due to "Evolution of IoT
". Furthermore, some recent industry insights like "Recently, AT&T launched cloud-based location-based services mobility data offerings. To help businesses and organizations with mobile initiatives improve productivity and have better visibility into their assets. and On 28 2017, Microsoft Corp. launched Azure Location Based Services to offer enterprise customers location capabilities. Azure Location Based Services are integrated directly into Azure, enabling enterprise customers to add Location Based Services to their existing Azure cloud solutions with the assurance that it meets Azure’s world-class standards of privacy, compliance, scalability, management, and simplicity." is constantly making the industry dynamic. One of the challenges that industry facing is "Privacy and Security Concerns, Connectivity and Data Integration Issues, Lack of Skilled Professionals, Stringent Government Rules and Regulations, Lack of Awareness, Expertise, and Other Operational Challenges and Mobile App Data Privacy Concerns"
The report provides an in-depth analysis and forecast about the industry covering the following key features: o Industry outlook including current and future market trends, drivers, restraints, and emerging technologies o Analyses the Global LBS Platform market according to Type, Application, and regions o Analyzes the top 10 players in terms of market reach, business strategy, and business focus o Provides stakeholders insights and key drivers & trends of the market
Market Size Estimation In market engineering method, both top-down and bottom-up approaches have been used, along with various data triangulation process, to predict and validate the market size of the LBS Platform market and other related sub-markets covered in the study.
o Key & emerging players in the LBS Platform market have been observed through secondary research. o The industrys supply chain and overall market size, in terms of value, have been derived through primary and secondary research processes. o All percentage shares, splits, and breakdowns have been determined using secondary sources and verified through primary sources.
Data Triangulation The overall LBS Platform market size is calculated using market estimation process, the LBS Platform market was further split into various segments and sub-segments. To complete the overall market engineering and arriving at the exact statistics for all segments and sub-segments, the market breakdown and data triangulation procedures have been utilized, wherever applicable. The data have been triangulated by studying various influencing factors and trends identified from both demand and supply sides of various applications involved in the study. Along with this, the Global LBS Platform market size has been validated using both top-down and bottom-up approaches.