Scope of the Study
Marketing activation is the process of execution of the marketing mix as part of the marketing process. The activation phase usually comes after the planning phase throughout which the managers plan the marketing activities and which is further followed by a feedback phase wherein the results are evaluated with all the marketing analytics. Depending upon the business objectives, there are namely two types of marketing activation which can be used as part of any marketing strategy. The first being brand activation, which is sometimes also said to be as brand engagement and lays its focus towards building a long term emotional connection amongst the brand and the customers. The second type being the activation which is based on direct-response marketing and which will focus on producing immediate sales dealings. An effective marketing activation would permit the businesses to escalate the profits and also reach the strategic goals. However, there are many challenges that the managers would have to face while putting in place a marketing activation service.
The market study is being classified by Type (Incentives, Meetings & Conventions, Exhibitions and Others), by Application (Large Enterprises and Small and Medium-sized Enterprises (SMEs)) and major geographies with country level break-up.
Pico (Hong Kong), Uniplan GmbH & Co. KG (Germany), Cheil Worldwide (South Korea), Eventive Marketing (United States), Interbrand (United States), Adlicious GmbH (Germany), Ruckus (United States), SagonPhior (United States), CBA Design (France), Kexino (France), Sid Lee (Canada) and Brandimage (France) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Brand Brothers (Czechia), Radish Lab (United States) and Tronvig Group (United States).
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing products and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that European Players will contribute to the maximum growth of Global Marketing Activation Service market throughout the predicted period.
AdvanceMarketAnalytics has segmented the market of Global Marketing Activation Service market by Type, Application and Region.
On the basis of geography, the market of Marketing Activation Service has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Growing Demand due to Consumers Expect Companies to Exceed Their Expectations
- Increasing Adoption by Organizations owing to Increase their Chances of Meeting Customer Needs
- Increasing Internet Penetration and Digitalization Worldwide
- Increase in Interactive Marketing Budget
- Changing Advertising Strategies
- Lack of Access to All Customer Data
- Increased Complexities and Lack of Skilled Personnel
- Emerging Business in Various End-User Industries
- Upsurging Demand from Developing Countries
- The Rising Awareness about Advertising Platforms in Industry
- Data Privacy and Authentication Challenges
- Limitations Associated with Experiential Advertising
Key Target AudienceProviders of Marketing Activation Service, End-Users, Potential Investors, Market Research Firms, Regulatory Bodies and Others
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Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
** Confirmation on availability of data would be informed prior purchase