The term "superfood" is a fairly new term referring to foods that have a very high nutritional density. This means that they deliver a substantial amount of nutrients and very few calories. Antioxidants are natural molecules which occurs in certain foods and they help neutralize free radicals in our bodies. Free radicals are natural byproducts of energy production which can wreak havoc on the body. The Superfood are packed with vitamins, minerals, and antioxidants. However, most superfoods are plant-based.This growth is primarily driven by Rising Consumer Shift toward Healthy Lifestyles and Increasing Consumption of Nutritious Diets and Healthy Foods.
Globally, a noticeable market trend is evident Increasing Growth and Penetration of E-Commerce. Major Vendors, such as Archer Daniels Midland (United States), Natureís Superfoods LLP (Singapore), Creative Nature (United Kingdom), Del Monte Pacific Group (Singapore), Nutiva (United States), Ocean Spray (United States), Suncore Foods (United States), The Green Labs LLC (United States), Bulk Superfoods (Slovenia) and Supernutrients (United Kingdom) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
The Nutrition Labeling and Education Act of 1990 (NLEA) permits the use of label claims that characterize the level of a nutrient in a food (i.e., nutrient content claims) if they have been authorized by FDA and are made in accordance with FDA's authorizing regulations. Nutrient content claims describe the level of a nutrient in the product, using terms such as free, high, and low, or they compare the level of a nutrient in a food to that of another food, using terms such as more, reduced, and lite.
- Rising Consumer Shift toward Healthy Lifestyles
- Increasing Consumption of Nutritious Diets and Healthy Foods
- Increasing Growth and Penetration of E-Commerce
- Can Cause a Strong Biological Effect on the Body
Rising Use of Superfood Ingredients in Beauty and Personal Care Products
Stringent Government Regulations
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