Flat Screen TVs Market Scope
Flat screen TVs are the most popular and commonly used consumer electronics for entertainment and advertising purpose. Increasing the disposable income of people and spending on high-end or advanced consumer electronics is a major growth driver of the global market. Further, increasing demand for better picture quality and energy-efficient TVs have led manufacturers to invest in R&D to improve technological characteristics. The demand for smart TVs increased in India amid the coronavirus pandemic due to the lockdown and demand for entertainment. However, the changing buying behavior and preference toward the online shopping of consumer electronics have created significant opportunities.
|Unit||Value (USD Million)|
|Key Companies Profiled||TCL Technology (China), Samsung (South Korea), Sony Corporation (Japan), LG Electronics (South Korea), Hisense Group (China), OnePlus (China), Toshiba (Japan), Akai (Japan), Thomson (India), Panasonic (Japan), Xiaomi (China), Vu Televisions (United States), SKYWORTH (China), VIZIO, Inc. (United States), Koninklijke Philips N.V. (Netherlands), Sceptre Inc. (United States) and Polaroid (United States)|
The key manufacturers are targeting the innovations of the products with better quality, and better technical characteristics, and also assist in providing and humanizing the after-sale service to the consumers. The key players are probable to keep a stronghold on the market over the anticipated period. The key players are accepting strategic decisions and are thinking about mergers and acquisitions in order to maintain their presence in the market Research Analyst at AMA estimates that Japanese and Chinese Vendors will contribute to the maximum growth of Global Flat Screen TVs market throughout the predicted period.
TCL Technology (China), Samsung (South Korea), Sony Corporation (Japan), LG Electronics (South Korea), Hisense Group (China), OnePlus (China), Toshiba (Japan), Akai (Japan), Thomson (India), Panasonic (Japan), Xiaomi (China), Vu Televisions (United States), SKYWORTH (China), VIZIO, Inc. (United States), Koninklijke Philips N.V. (Netherlands), Sceptre Inc. (United States) and Polaroid (United States) are some of the key players that are part of study coverage.
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from the total available market.
The study have segmented the market of Global Flat Screen TVs market by Type and Region with country level break-up.
On the basis of geography, the market of Flat Screen TVs has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). region held largest market share in the year 2021.
In May 2022, South Korean Tech Giant LG Electronics launched 19 new models of OLED TVs with different screen sizes in the Indian Market. The new models include screen sizes from 42 inches to 97 inches starting from INR 89,990 to INR 75,00,000. With this launch, the main aim of LG is to Capture 80 percent of the share in the OLED segment in the Indian Market.
Influencing Trend:Emerging Trend of OLED and QLED TV Technologies Among the Consumers Due to Its High Picture Quality, Broad Viewing Angles and Quick Reaction Time and Increasing Focus on the Technological Innovations Development of UHD and 8K Resolution TVs
Market Growth Drivers:Increased Adoption of 32” to 44” Flat Screen TVs among Households and Growing Popularity of Android and Smart TVs with High Resolutions Among Consumers
Challenges:Poor Sound Quality and Viewing Angel of Some Types of Televisions and Presence of Major Global Players in the Market Can Create Challenges for New Entrants
Restraints:High Cost Associated With High-end Flat Screen TVs Can Create Hurdles for the Market and LED Display TVs are Expensive to Repair and Increasing Security or Privacy Concerns with Smart or Android TVs
Opportunities:Use of Flat TVs for Commercial Purposes like Ad Display, Digital Menu Board, Etc. and Huge Demand for Big Flat Screen TVs in the Hospitality Industry for Hotel Lobby
Key Target AudienceNew Entrants/Investors, Analysts and Strategic Business Planners, Flat Screen TVs Manufacturers, Suppliers and Distributors of Flat Screen TVs, Venture Capitalists and Private Equity Firms, End-Users and Others