Global Optical Mouse Market Overview:
The global optical mouse market is expected to witness a high growth due to rapidly transforming computer technology and surged computer users worldwide. An optical mouse is an advanced computer pointing equipment which uses a light-emitting diode (LED), an optical sensor and digital signal processing (DSP) insist of the traditional mouse ball and electromechanical transducer. Movement is detected by sensing variations in reflected light, rather than by interpreting the motion of a rolling sphere. Some of the key players profiled in the study are Koninklijke Philips N.V. (Netherlands), Logitech (Switzerland), Razer (United States), Corsair Components, Inc. (United States), ZAGG (United States), Microsoft Corporation (United States), Apple Inc. (United States), Samsung (South Korea), Lenovo Group Limited (Hong Kong) and Dell (United States).
On the basis of geography, the market of Optical Mouse has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Distribution Channel, the sub-segment i.e. Online will boost the Optical Mouse market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Light Source, the sub-segment i.e. LED will boost the Optical Mouse market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Rapidly Transforming Computer Technology
- Surged Computer Users Worldwide
- New Innovative Products Introducing In the Market
- High Cost As Compared to Other Wired Mice
- Rising Demand for Optical Mouse from Developing Nations
- Penetration of Product into Underdeveloped Nations
The Leading players of optical mouse market are focusing on strategic partnerships to improve their products and services along with focusing on increasing their client base to strengthen market position and to enhance product & service offerings.
Target Audience:Manufacturers of Optical Mouse, Suppliers of Raw Materials, Wholesalers, Distributors and Retailers of Optical Mouse, Electronics Industry, Governmental Bodies and Research Firms
Major Objectives Focused through this Study To define, describe, and forecast the Global Optical Mouse market on the basis of product [Wireless and Wired] , application , key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Optical Mouse market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Optical Mouse industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Players which are also part of the research are Intex Technologies (India) and Rapoo (China).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Optical Mouse market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. Top-down and bottom-up approaches have been used to determine the overall market size. Sizes of the other individual markets have been estimated using the percentage splits obtained through secondary sources such as Hoovers, Bloomberg BusinessWeek, and Dow Jones (Factiva), along with primary respondents. The complete methodology includes the study of the annual and financial reports of the key market players and extensive interviews with industry experts such as CEOs, VPs, directors, and marketing executives for key insights (both qualitative and quantitative) related to the market.