What is Beacons Management Software?
Beacons management software automates the process for the organization or businesses with multiple beacon deploying facilities. It simplifies the processing of the beacons within the location, where one can maintain and register beacons and check the position in the map along with monitoring the battery status including historical data like downtime. The beacons are normally the wireless small transmitters ith low energy Bluetooth technology to send signals to any devices via Bluetooth nearby. The software is used in various companies or businesses for proximity marketing for promoting products and services to the selected customers.
The market study is broken down and major geographies with country level break-up.
Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Infsoft GmbH (Germany), Kontakt.io (United States), MobStac, Inc.(United States), Sensimity (Netherlands), Pulsate Mobile Ltd. (Ireland), Estimote, Inc (United States), Quuppa (Finland), WISeKey (Switzerland), Sensoro Co., Ltd. (United States) and Tatwah SA (Switzerland) are some of the key players that are part of study coverage.
Segmentation Overview
AdvanceMarketAnalytics has segmented the market of Global Beacons Management Software market by Type, Application and Region.
On the basis of geography, the market of Beacons Management Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Industry Verticals, the sub-segment i.e. Retail will boost the Beacons Management Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. Cloud will boost the Beacons Management Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Devices, the sub-segment i.e. Smartphones will boost the Beacons Management Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
On 27th May 2019, Kontakt.io Inc., a location-based solution provider, and Quuppa Oy, a market leader in advanced indoor positioning technology, announced a new partnership. The companies have joined forces, combining Quuppa’s technology and Kontakt.io’s solutions, to develop more cutting edge location solutions for the multi-billion dollar Real-Time Locating Systems (RTLS) market.
On 26th November 2019, WISeKey and Tatwah announced the release of the world’s first Secure IoT Beacon device. The IoT Security Beacon embeds the Bluetooth 5 RSL10 System-in-Package (RSL10 SIP) from ON Semiconductor. The all-in-one solution is fully certified to worldwide regulatory standards and offers Bluetooth 5 features while maintaining the industry’s lowest power in standby and active modes. The RSL10 family is supported by a comprehensive Software Development Kit (SDK) featuring an Eclipse-based IDE, mobile applications, and support for FreeRTOS, Firmware Over The Air (FOTA) and mesh networking.
Market Trend
- Rising Adoption of Beacons Technology in Various Industries
- Increasing Use of IoT Worldwide
Market Drivers
- Increasing Demand for Smart Proximity Marketing Technology
- Growing Consumption of Smartphones and Network Connectivity
Opportunities
- Growing Retail Sector Sector and Increased Spending on it
- Awareness about the Beacon Technology and its Marketing Benefits
Restraints
- Regulatory Compliances with Beacons Installations
- Privacy Related Concerns with Beacons Management Software
Challenges
- Technical Issues with Beacons Management Software
Key Target Audience
Beacons Management Software Developers, Beacons Management Industry Associations, Research and Development institutions, Potential Investors, Regulatory Bodies and Others
About Approach
To evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.