Global Cranberry Extract Market Overview:
Cranberry Extract is obtained from cranberries which used for various applications like supplements, cosmetic care; pharmaceutical, neutraceutical, and much more research are ongoing. Its main use is in urology, to prevent and treat urinary tract infections (UTIs). Taking cranberry juice regularly increases the amount of salicylic acid in the body. Salicylic acid can reduce swelling, prevent blood clots, and can have antitumor effects. Cranberry is small, dark green leaves, pink flowers, and dark red fruit that are egg-shaped. It has also been used for decreasing the smell of urine in people who are unable to control urination (incontinent). This product should not be used alone to treat bladder infections. Cranberry is also used for kidney stones, neurogenic bladder (a bladder disease), to deodorize urine in people with difficulty controlling urination, and to heal skin around surgical openings in the stomach that are used to eliminate urine. In foods, cranberry fruit is used in cranberry juice, cranberry juice cocktail, jelly, and sauce. Some of the key players profiled in the study are Megafood (England), Eclectic Institute (United States), Oregon's Wild Harvest (United States), Pure Naturals (India), Sonora Nutrition Inc (Unites States), Gaia Herbs (Unites States), Puritanís Pride (Philippines), Pureco (China), Younglo research (United States) and Nutricost (Spain).
On the basis of geography, the market of Cranberry Extract has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Pharmaceutical Use, the sub-segment i.e. Urinary Tract Infections will boost the Cranberry Extract market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- Highly Demanded Due To Multiple Medical Use
- Easily Available in Market
- Growing Use Cranberry Juice And Extracts As It Boosts Immunity
- On Excess Consumption Stomach Upset And Other Medical Conditions Can Be Seen
- Growing Use In Skin Care Cosmetics
- Highly Demanded Supplementary Pills
- High Dose Can Cause Kidney Stone
- High Dose Increases Risk Of Cancer
Major Market Developments:
In March 2019 MegaFood the leading pioneer of vitamins and supplements made with real food and added nutrients will debut its new line of premium, chewable multivitamins at Natural Products Expo West, to be held March 7-9 in Anaheim, CA. For people who have trouble taking tablets or prefer the convenience of a multivitamin in a great-tasting form, MegaFood now offers an option that helps to fill unwanted gaps in daily nutrition while promising the simplest delivery method. The new chewable multivitamins feature vitamins, minerals, and real food ingredients sourced from its network of trusted farm partners. The company will display and sample its full line of chewable multivitamins.
US FDA gave the following guidance to advise manufacturers of certain dried cranberry products with added flavourings to intent to exercise enforcement discretion until July 1, 2020, for their compliance with the updated labelling requirements outlined in two final rules published in the Federal Register of May 27, 2016, entitled. Food Labelling Revision of the Nutrition and Supplement Facts Labels and Food Labelling.
Cranberry extract is one of the herbal products also has a variety of application in different segments. The manufacturing companies have strong competition because demand is high in the market. Variety in type dosage form reason to increase the sales for the product. As it is a natural product it is more preferred over chemical products in the market. Even in food industries, the product has wide applications demanded in food and beverages industry too.
Pharmaceuticals Manufacturers, Herbal supplement manufacturers, Nutraceuticals Manufacturers, Cosmeceutical Manufacturers, Beverages Manufacturers, Distributors/Suppliers/Wholesalers, Research Firms, Government organizations, Industry Associate and Downstream Vendors
Major Objectives Focused through this Study
To define, describe, and forecast the Global Cranberry Extract market on the basis of product [Tablets and capsules, Syrup, Powder, Ointments, Creams and Urinary Deodorizer] , application [Pharmaceutical, Cosmeceutical, Supplements, Nutraceuticals and Food and Confectionery], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Cranberry Extract market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Cranberry Extract industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Players which are also part of the research are .
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Cranberry Extract market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. Top-down and bottom-up approaches have been used to determine the overall market size. Sizes of the other individual markets have been estimated using the percentage splits obtained through secondary sources such as Hoovers, Bloomberg BusinessWeek, and Dow Jones (Factiva), along with primary respondents. The complete methodology includes the study of the annual and financial reports of the key market players and extensive interviews with industry experts such as CEOs, VPs, directors, and marketing executives for key insights (both qualitative and quantitative) related to the market.