What is Mobile Commerce Solution?
Mobile commerce, often known as m-commerce, refers to when a customer or a business makes a purchase using a mobile device such as a smartphone or tablet. It comprises mobile banking, in-app purchases, and virtual marketplace apps among others. The mobile commerce solution market has skyrocketed in recent years due to increase in smartphone users, increasing penetration of internet and the growth of the e-commerce industry. Emergence of new faster and safer payment mobile based applications too have accelerated the growth of the mobile commerce solution because of greater convenience. Recent Pandemicís social distancing protocols too have significantly contributed to growth of the mobile commerce solutions. Asia Pacific primarily China and India account for largest market due to large populations, cheaper internet, and surge in budget smartphone availability in market.
The market study is broken down by Type (M-Retailing, M-Ticketing, M-Billing and Others) and major geographies with country level break-up.
The growing number of smartphone users combined with increasing penetration of internet through wireless telecom and broadband medium has led to the emergence of new mobile based payment solutions. This solutions have experienced massive success in recent years due to ease of convenience offered by them, other than offering better faster and secured transactions. Asia Pacific is a leading market due to massive contribution by China and India in the mobile commerce space. Established and emerging Players should take a closer view at their existing organizations and reinvent traditional business and operating models to adapt to the future.
Google LLC (United States), IBM Corporation (United States), Ericsson (Sweden), Gemalto (Netherlands), Mastercard Inc. (United States), Visa Inc. (United States), Amazon.com Inc. (United States), PayPal Holdings, Inc. (United States) and SAP SE (Germany) are some of the key players that are part of study coverage. Additionally, the Players which are also part of the research coverage are Mopay AG (Germany), Temenos AG (Switzerland) and Pontis (Israel).
AdvanceMarketAnalytics has segmented the market of Global Mobile Commerce Solution market by Type, Application and Region.
On the basis of geography, the market of Mobile Commerce Solution has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by End Use, the sub-segment i.e. Smart Device Users will boost the Mobile Commerce Solution market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Organisation Size , the sub-segment i.e. Large Organisation will boost the Mobile Commerce Solution market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Payment Method, the sub-segment i.e. Near Field Communication (NFC) will boost the Mobile Commerce Solution market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Leaders and their expansionary development strategies
In 2021, WPP plc, a United Kingdom based multinational communications, advertising, public relations, technology, and commerce company has announced that its subsidiary Wunderman Thompson has acquired NN4M, which is a leading mobile commerce partner for various global brands. The acquisition would enable WPP to expand its marketing technology and ecommerce capabilities.
In 2021, Affle (India) Ltd., an India based global mobile commerce, marketing solutions and consumer intelligence platform provider has announced acquisition of DiscoverTech Ltd., which is an Israel based intelligent platform connecting advertisers to top mobile operators and OEMs offering fraud-free traffic. The acquisition is valued at 1.15 million in cash. The purchase would improve Affle's vernacular on-device consumer experiences.
- M-Commerce and M-Retailing Account for Largest Market Share
- Growing Trend of Bring-Your-Own-Device (BYOD)
- Increasing Penetration of Internet and Growing Number of Smartphone Users
- Emergence of Numerous Mobile Applications for Funds Transfer, Bill Payments, etc.
- Recent Pandemicís Social Distancing Protocols too have accelerated the Growth of the Mobile Commerce Solutions
- Personalised Interaction between Consumers and Businesses due to addition of Phone Factor
- Payment Security Remains a Major Concern in Mobile Commerce Solution
- Dilemma to Choose between Mobile App and Responsive Website for Payments
- One of the Major Challenge in Mobile Commerce is Speed and Reliability
Key Target AudienceMobile Commerce Solution Developers and Providers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Analysts and Strategic Business Planners and End-Use Industries
About ApproachTo evaluate and validate the market size various sources including primary and secondary analysis is utilized. AMA Research follows regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.
Frequently Asked Questions (FAQ):
1. What all players are profiled in the study?
The standard version of the report profiles players such as Google LLC (United States), IBM Corporation (United States), Ericsson (Sweden), Gemalto (Netherlands), Mastercard Inc. (United States), Visa Inc. (United States), Amazon.com Inc. (United States), PayPal Holdings, Inc. (United States) and SAP SE (Germany) etc.
2. Can we have customized study for Mobile Commerce Solution Market?
The Study can be customized subject to feasibility and data availability. Please connect with our sales representative for further information.
3. What would be the Market Size of Mobile Commerce Solution Market by 2026?
Analysts at AMA estimates Mobile Commerce Solution Market to reach USD Million by 2026.