Industry Background:
The global ad tech software market is expected to witness significant growth during the forecast period of 2019-2020, according to the AMA study. This is owing to rising global advertisement investments and increasing demand for online advertisement due to rising digital marketing activities. Moreover, the digital transformation of different industry verticals in order to transform their marketing and operational processes in order to remain competitive in the market is another major factor aiding into the growth of the market.
Attributes | Details |
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Study Period | 2018-2028 |
Base Year | 2022 |
High Growth Market | Asia Pacific |
Unit | Value (USD Million) |
Key Companies Profiled | Adoppler LLC (Belarus), Criteo (France), NextRoll, Inc. (United States), Google LLC (United States), MediaMath, Inc. (United States), Adobe (United States), AppNexus (United States), The Trade Desk (United States), InMobi (India), Amobee, Inc. (United States) and Adform (Denmark) |
This growth is primarily driven by Rising Global Advertisement Investments and Increasing Demand for Online Advertisement Due to Rising Digital Marketing Activities.
Globally, a noticeable market trend is evident Increasing Adoption of Online Advertisement The Internet Software & Services sector in the North America region has been increasing at a sustainable rate, and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Players, such as Adoppler LLC (Belarus), Criteo (France), NextRoll, Inc. (United States), Google LLC (United States), MediaMath, Inc. (United States), Adobe (United States), AppNexus (United States), The Trade Desk (United States), InMobi (India), Amobee, Inc. (United States) and Adform (Denmark), etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years. The global ad tech software market is highly fragmented with the presence of more than 100 players across the world. The vendors in this market are focusing on developing new and innovative solutions to cater to the market's burgeoning demand for advertisement solutions. Moreover, companies are also focusing on spreading awareness of digital marketing. For instance, in February 2020, The Trade Desk announced the launch of its new advertising campaign which will run on digital media including connected TVs during major events such as college basketball in March 2020.
Key Developments in the Market:
In August 2018, Amobee announced that it has completed the acquisition of assets from Videology which is one of the leading providers of advanced TV and video advertising.
In September 2019, AdRoll Group renamed its name to NextRoll to reflect the company's focus towards ad retargeting> Furthermore in 2019, the company also launched RollWorks and NextRoll Platform Services which offers B2B marketing tools.
Influencing Trend:
Increasing Adoption of Online Advertisement
Market Growth Drivers:
Rising Global Advertisement Investments and Increasing Demand for Online Advertisement Due to Rising Digital Marketing Activities
Challenges:
The Threat of Advertisement Fraud
Restraints:
High Cost of Advertisement
Opportunities:
Digital Transformation of Industry Verticals and Growing Adoption of Artificial Intelligence In Advertisment Technologies
AMA Research follows a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcases the spontaneously changing Players landscape impacting the growth of the market. Furthermore, our market researchers extensively analyze the products and services offered by multiple players competing to increase their market share and presence.
Customization in the Report
AMA Research features not only specific market forecasts but also includes significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints in Ad Tech Software Market
- Analysis about New Entrants in Ad Tech Software Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis
- An Unbiased Perspective towards Market Performance & Indicators
Against this Challenging Backdrop, Ad Tech Software Study Sheds Light on
The Ad Tech Software Market status quo and key characteristics. To end this, Analysts at AMA organize and took surveys of the Ad Tech Software industry Players. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
Where Ad Tech Software industry is heading and what are the top priorities. Insights are drawn from financial analysis, surveys, and interviews with key executives and industry experts.
How every company in this diverse set of Players can best navigate the emerging competition landscape and follow a strategy that helps them position to hold the value they currently claim or capture the new addressable opportunity.