What is Ashwagandha Extract Market?
Ashwagandha is an adaptogen, a plant commonly used in alternative medicine that is believed to help the body deal with different kinds of stress. The root, leaves, and seeds of this shrub have a long history of use in Ayurvedic, Indian, and African traditional medicine. The plant used as a treatment for a wide range of health conditions and modern research is finding evidence to support some of these uses. Ashwagandha extracts made from the root of the plant, the leaves, or a combination of the two. The roots are considered the best source of these health-boosting compounds.
The market study is being classified, by Application (Sports Nutrition, Food & Beverages, Dietary Supplements and Other) and major geographies with country level break-up.
Arjuna (India), Phyto Life Sciences (India), Xi'an Sgonek Biological Technology (China), Ideal Natural Extract (India), Naturalin Bio-Resources Co., Ltd (China), Life Extension (United States), Jarrow Formulas (United States), NOW Foods (United States), Solgar (United States), Piping Rock (United States) and Swanson Health Products (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Quad Lifesciences Pvt Ltd (India) and Shaanxi Jiahe Phytochem Co., Ltd. (China).
The manufacturers are exploring the market opportunities by investing in the new geographical region, enhancing the product portfolio, and in other business growth strategies. The market operation players are heavily investing in technology development in packaging to improve the product life cycle.
Segment Analysis
Analyst at AMA have segmented the market study of Global Ashwagandha Extract market by Type, Application and Region.
On the basis of geography, the market of Ashwagandha Extract has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Drivers
- Rising Demand as Ayurvedic Medicine Used for Treating Variety of Health Conditions
- increasing consumer awareness and increasing trust in herbal/botanical supplements
Market Trend
- Increasing Demand from the Pharmaceuticals Industry Globally
Restraints
- Increased Cost of Production due to Storage and Refrigeration
Opportunities
- Technological Advancement and Development in the Production of the Cactus Extract
- Growth in R&D Activities
Challenges
- Inadequate Supply of Raw Materials
In April 2018, A company called Arjuna Natural Ltd. (Kerala, India) is launching a new, all-natural, “high-potency” ashwagandha (Withania somnifera) extract. According to the company, the Shoden ashwagandha extract is standardized to contain more than 35% glycowithanolides, which the firm said are the most active components in ashwagandha.
Key Target Audience
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Ashwagandha Extract Manufacturers, Suppliers, and Distributors, Raw Material Suppliers, Government Regulatory and Research Organizations and End-Use Industries
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