Global Customer Data Platform Software Market Overview:
Customer data platform software are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. Customer data platform software can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of customers. After retrieving this data, a customer data platform software can then help organizations predict the optimal next move with a particular customer. This has led to significant growth of the global customer data platform software market in the forecast period. According to AMA, the Global Customer Data Platform Software market is expected to see growth rate of 35.32%
- Increasing Spending on Marketing and Advertising Activities By Enterprises
- Changing Landscape of Customer Intelligence
- Rising Adoption for the AI and Machine Learning Tool
- Data Privacy Laws and Protection of Customer Data are Critical for CDP Adoption
- Automated Smart Machines to Drive Customer Experience
- Increasing Investment and Funding in Customer Data Platform Startups
- Longer Time Required for Creating Marketing Campaigns
- Confusion Around What CDP Can and Should Do
Some of the key players profiled in the report are Oracle (United States), Microsoft (United States), SAP (Germany), Adobe (United States), Salesforce (United States), SAS Institute (United States), Teradata (United States), Nice (Israel), Dun & Bradstreet (United States), Leadspace (United States) and Zylotech (United States). Additionally, following companies can also be profiled that are part of our coverage like BlueVenn (United Kingdom), Phunware, Inc. (United States), CaliberMind (United States), Celebrus (United Kingdom), Tealium (United States), AgilOne (United States), BlueConic (United States), Lytics (United States), IgnitionOne (United States) and Amperity (United States). Analyst at AMA Research see United States Players to retain maximum share of Global Customer Data Platform Software market by 2026. Considering Market by Organization Size, the sub-segment i.e. Large Enterprises will boost the Customer Data Platform Software market. Considering Market by Capability, the sub-segment i.e. Open Access will boost the Customer Data Platform Software market. Considering Market by Industry Verticals, the sub-segment i.e. Banking, Financial Services and Insurance (BFSI) will boost the Customer Data Platform Software market. Considering Market by Deployment, the sub-segment i.e. Cloud-Based will boost the Customer Data Platform Software market. Considering Market by Component, the sub-segment i.e. Platform will boost the Customer Data Platform Software market.
Latest Market Insights:
On 15th October 2020, Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data, and services for brands worldwide has announced that the company has launched it's Multiscreen-as-a-Service (MaaS) Customer Data Platform (CDP).
On 14th October 2020, SAP SE has announced the global launch of SAP Customer Data Platform, a next-generation customer data platform (CDP) that aims to allow organizations to redefine the customer experience across every engagement, from commerce and marketing to sales and service.
Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
** Confirmation on availability of data would be provided prior to purchase
The top-down and bottom-up approaches are used to estimate and validate the size of the Global Customer Data Platform Software market.
In order to reach an exhaustive list of functional and relevant players various industry classification standards are closely followed such as NAICS, ICB, SIC to penetrate deep in important geographies by players and a thorough validation test is conducted to reach most relevant players for survey in Customer Data Platform Software market.
In order to make priority list sorting is done based on revenue generated based on latest reporting with the help of paid databases such as Factiva, Bloomberg etc.
Finally the questionnaire is set and specifically designed to address all the necessities for primary data collection after getting prior appointment by targeting key target audience that includes Customer Data Platform Software Providers, Research Organizations and Consulting Companies, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors, End Users and Others.
This helps us to gather the data related to players revenue, operating cycle and expense, profit along with product or service growth etc.
Almost 70-80% of data is collected through primary medium and further validation is done through various secondary sources that includes Regulators, World Bank, Association, Company Website, SEC filings, OTC BB, USPTO, EPO, Annual reports, press releases etc.