Global Social Analytics Applications Market

Social Analytics Applications Comprehensive Study by Type (Solution, Services), Application (Customer Segmentation & Targeting, Competitor Benchmarking, Marketing Measurement), Organization Size (Large Enterprises, Medium-Sized Enterprise, Small Enterprises), Deployment Type (Cloud, On-Premise), Analytics (Predictive analytics, Prescriptive analytics, Diagnostic analytics, Descriptive analytics) Players and Region - Global Market Outlook to 2026

Social Analytics Applications Market by XX Submarkets | Forecast Years 2022-2027  

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  • Summary
  • Market Segments
  • Table of Content
  • List of Table & Figures
  • Players Profiled
Industry Background:
Social analytics is a process of gathering of data from the social media platforms and these data are analyzed to make business decision. Social analytics market is expected to mark significant growth over forecasted period owing to increasing consumers spending on listening or social media monitoring. Major factors driving the growth of social media analytics market is the increasing number of social media users and great focus on market intelligence and increase in spending on analytics. The major companies are adding more proven technologies systematically and strategically in Asia-Pacific countries as these countries are focused on fastest-growing verticals in the IT sector.
This growth is primarily driven by Rise in Focus on Competitive Intelligence and Market. and Rapid Demand Smartphones Leads to Increase the User Engagement in Social Media..

Globally, a noticeable market trend is evident Rapid Adoption Rate of Social Media Analytics Solutions Among SMEs. The Systems Software sector in the North America region has been increasing at a sustainable rate and further growth is expected to be witnessed over the forecast period, owing to the robust investments and expansion in production facilities in the region. Major Players, such as Salesforce (United States), Oracle Corporation (United States), SAS Institute Inc. (United States), Adobe Systems Incorporated (United States), International Business Machines Corporation (United States), GoodData Corporation (United States), Brandwatch (United Kingdom), Clarabridge, Inc. (United States), Digimind (United States), Crimson Hexagon, Inc. (United States), Netbase Solutions, Inc. (United States) and Cision US Inc. (United States) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.

Market Drivers
  • Rise in Focus on Competitive Intelligence and Market.
  • Rapid Demand Smartphones Leads to Increase the User Engagement in Social Media.

Market Trend
  • Rapid Adoption Rate of Social Media Analytics Solutions Among SMEs

Restraints
  • Complexities Associated with Social Analytics Workflow.
  • Limitation Due to Standard Measures for Social Analytics Leads to Hamper the Market

Opportunities
Requirement of Social Media Measurement to Enhance the Customer Experience. and Growing Demand of Cloud Based Applications.
Challenges
Fluctuation Due to Single Solution that Manage the Rising Unstructured Data.

AMA Research follow a focused and realistic research framework that provides the ability to study the crucial market dynamics in several regions across the world. Moreover, an in-depth assessment is mostly conducted by our analysts on geographical regions to provide clients and businesses the opportunity to dominate in niche markets and expand in emerging markets across the globe. This market research study also showcase the spontaneously changing Players landscape impacting the growth of the market. Furthermore, our market researchers extensively analyse the products and services offered by multiple players competing to increase their market share and presence.

Customization in the Report
AMA Research features not only specific market forecasts, but also include significant value-added commentary on:
- Market Trends
- Technological Trends and Innovations
- Market Maturity Indicators
- Growth Drivers and Constraints
- New Entrants into the Market & Entry/Exit Barriers
- To Seize Powerful Market Opportunities
- Identify Key Business Segments, Market Proposition & Gap Analysis

Against this Challenging Backdrop, Social Analytics Applications Study Sheds Light on
— The Social Analytics Applications Market status quo and key characteristics. To end this, Analyst at AMA organize and took survey of the Social Analytics Applications industry Players. The resultant snapshot serves as a basis for understanding why and how the industry can be expected to change.
— Where Social Analytics Applications industry is heading and what are the top priorities. Insights are drawn from financial analysis, the survey and interviews with key executives and industry experts.
— How every company in this diverse set of Players can best navigate the emerging competition landscape and follow a strategy that helps them position to hold value they currently claim, or capture the new addressable opportunity.

Report Objectives / Segmentation Covered

By Type
  • Solution
  • Services
By Application
  • Customer Segmentation & Targeting
  • Competitor Benchmarking
  • Marketing Measurement
By Organization Size
  • Large Enterprises
  • Medium-Sized Enterprise
  • Small Enterprises

By Deployment Type
  • Cloud
  • On-Premise

By Analytics
  • Predictive analytics
  • Prescriptive analytics
  • Diagnostic analytics
  • Descriptive analytics

By Regions
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Rest of Asia-Pacific
  • Europe
    • Germany
    • France
    • Italy
    • United Kingdom
    • Netherlands
    • Rest of Europe
  • MEA
    • Middle East
    • Africa
  • North America
    • United States
    • Canada
    • Mexico
  • 1. Market Overview
    • 1.1. Introduction
    • 1.2. Scope/Objective of the Study
      • 1.2.1. Research Objective
  • 2. Executive Summary
    • 2.1. Introduction
  • 3. Market Dynamics
    • 3.1. Introduction
    • 3.2. Market Drivers
      • 3.2.1. Rise in Focus on Competitive Intelligence and Market.
      • 3.2.2. Rapid Demand Smartphones Leads to Increase the User Engagement in Social Media.
    • 3.3. Market Challenges
      • 3.3.1. Fluctuation Due to Single Solution that Manage the Rising Unstructured Data.
    • 3.4. Market Trends
      • 3.4.1. Rapid Adoption Rate of Social Media Analytics Solutions Among SMEs
  • 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  • 5. Global Social Analytics Applications, by Type, Application, Organization Size, Deployment Type, Analytics and Region (value and price ) (2015-2020)
    • 5.1. Introduction
    • 5.2. Global Social Analytics Applications (Value)
      • 5.2.1. Global Social Analytics Applications by: Type (Value)
        • 5.2.1.1. Solution
        • 5.2.1.2. Services
      • 5.2.2. Global Social Analytics Applications by: Application (Value)
        • 5.2.2.1. Customer Segmentation & Targeting
        • 5.2.2.2. Competitor Benchmarking
        • 5.2.2.3. Marketing Measurement
      • 5.2.3. Global Social Analytics Applications by: Organization Size (Value)
        • 5.2.3.1. Large Enterprises
        • 5.2.3.2. Medium-Sized Enterprise
        • 5.2.3.3. Small Enterprises
      • 5.2.4. Global Social Analytics Applications by: Deployment Type (Value)
        • 5.2.4.1. Cloud
        • 5.2.4.2. On-Premise
      • 5.2.5. Global Social Analytics Applications by: Analytics (Value)
        • 5.2.5.1. Predictive analytics
        • 5.2.5.2. Prescriptive analytics
        • 5.2.5.3. Diagnostic analytics
        • 5.2.5.4. Descriptive analytics
      • 5.2.6. Global Social Analytics Applications Region
        • 5.2.6.1. South America
          • 5.2.6.1.1. Brazil
          • 5.2.6.1.2. Argentina
          • 5.2.6.1.3. Rest of South America
        • 5.2.6.2. Asia Pacific
          • 5.2.6.2.1. China
          • 5.2.6.2.2. Japan
          • 5.2.6.2.3. India
          • 5.2.6.2.4. South Korea
          • 5.2.6.2.5. Taiwan
          • 5.2.6.2.6. Australia
          • 5.2.6.2.7. Rest of Asia-Pacific
        • 5.2.6.3. Europe
          • 5.2.6.3.1. Germany
          • 5.2.6.3.2. France
          • 5.2.6.3.3. Italy
          • 5.2.6.3.4. United Kingdom
          • 5.2.6.3.5. Netherlands
          • 5.2.6.3.6. Rest of Europe
        • 5.2.6.4. MEA
          • 5.2.6.4.1. Middle East
          • 5.2.6.4.2. Africa
        • 5.2.6.5. North America
          • 5.2.6.5.1. United States
          • 5.2.6.5.2. Canada
          • 5.2.6.5.3. Mexico
    • 5.3. Global Social Analytics Applications (Price)
      • 5.3.1. Global Social Analytics Applications by: Type (Price)
  • 6. Social Analytics Applications: Manufacturers/Players Analysis
    • 6.1. Competitive Landscape
      • 6.1.1. Market Share Analysis
        • 6.1.1.1. Top 3
        • 6.1.1.2. Top 5
    • 6.2. Peer Group Analysis (2020)
    • 6.3. BCG Matrix
    • 6.4. Company Profile
      • 6.4.1. Salesforce (United States)
        • 6.4.1.1. Business Overview
        • 6.4.1.2. Products/Services Offerings
        • 6.4.1.3. Financial Analysis
        • 6.4.1.4. SWOT Analysis
      • 6.4.2. Oracle Corporation (United States)
        • 6.4.2.1. Business Overview
        • 6.4.2.2. Products/Services Offerings
        • 6.4.2.3. Financial Analysis
        • 6.4.2.4. SWOT Analysis
      • 6.4.3. SAS Institute Inc. (United States)
        • 6.4.3.1. Business Overview
        • 6.4.3.2. Products/Services Offerings
        • 6.4.3.3. Financial Analysis
        • 6.4.3.4. SWOT Analysis
      • 6.4.4. Adobe Systems Incorporated (United States)
        • 6.4.4.1. Business Overview
        • 6.4.4.2. Products/Services Offerings
        • 6.4.4.3. Financial Analysis
        • 6.4.4.4. SWOT Analysis
      • 6.4.5. International Business Machines Corporation (United States)
        • 6.4.5.1. Business Overview
        • 6.4.5.2. Products/Services Offerings
        • 6.4.5.3. Financial Analysis
        • 6.4.5.4. SWOT Analysis
      • 6.4.6. GoodData Corporation (United States)
        • 6.4.6.1. Business Overview
        • 6.4.6.2. Products/Services Offerings
        • 6.4.6.3. Financial Analysis
        • 6.4.6.4. SWOT Analysis
      • 6.4.7. Brandwatch (United Kingdom)
        • 6.4.7.1. Business Overview
        • 6.4.7.2. Products/Services Offerings
        • 6.4.7.3. Financial Analysis
        • 6.4.7.4. SWOT Analysis
      • 6.4.8. Clarabridge, Inc. (United States)
        • 6.4.8.1. Business Overview
        • 6.4.8.2. Products/Services Offerings
        • 6.4.8.3. Financial Analysis
        • 6.4.8.4. SWOT Analysis
      • 6.4.9. Digimind (United States)
        • 6.4.9.1. Business Overview
        • 6.4.9.2. Products/Services Offerings
        • 6.4.9.3. Financial Analysis
        • 6.4.9.4. SWOT Analysis
      • 6.4.10. Crimson Hexagon, Inc. (United States)
        • 6.4.10.1. Business Overview
        • 6.4.10.2. Products/Services Offerings
        • 6.4.10.3. Financial Analysis
        • 6.4.10.4. SWOT Analysis
      • 6.4.11. Netbase Solutions, Inc. (United States)
        • 6.4.11.1. Business Overview
        • 6.4.11.2. Products/Services Offerings
        • 6.4.11.3. Financial Analysis
        • 6.4.11.4. SWOT Analysis
      • 6.4.12. Cision US Inc. (United States)
        • 6.4.12.1. Business Overview
        • 6.4.12.2. Products/Services Offerings
        • 6.4.12.3. Financial Analysis
        • 6.4.12.4. SWOT Analysis
  • 7. Global Social Analytics Applications Sale, by Type, Application, Organization Size, Deployment Type, Analytics and Region (value and price ) (2021-2026)
    • 7.1. Introduction
    • 7.2. Global Social Analytics Applications (Value)
      • 7.2.1. Global Social Analytics Applications by: Type (Value)
        • 7.2.1.1. Solution
        • 7.2.1.2. Services
      • 7.2.2. Global Social Analytics Applications by: Application (Value)
        • 7.2.2.1. Customer Segmentation & Targeting
        • 7.2.2.2. Competitor Benchmarking
        • 7.2.2.3. Marketing Measurement
      • 7.2.3. Global Social Analytics Applications by: Organization Size (Value)
        • 7.2.3.1. Large Enterprises
        • 7.2.3.2. Medium-Sized Enterprise
        • 7.2.3.3. Small Enterprises
      • 7.2.4. Global Social Analytics Applications by: Deployment Type (Value)
        • 7.2.4.1. Cloud
        • 7.2.4.2. On-Premise
      • 7.2.5. Global Social Analytics Applications by: Analytics (Value)
        • 7.2.5.1. Predictive analytics
        • 7.2.5.2. Prescriptive analytics
        • 7.2.5.3. Diagnostic analytics
        • 7.2.5.4. Descriptive analytics
      • 7.2.6. Global Social Analytics Applications Region
        • 7.2.6.1. South America
          • 7.2.6.1.1. Brazil
          • 7.2.6.1.2. Argentina
          • 7.2.6.1.3. Rest of South America
        • 7.2.6.2. Asia Pacific
          • 7.2.6.2.1. China
          • 7.2.6.2.2. Japan
          • 7.2.6.2.3. India
          • 7.2.6.2.4. South Korea
          • 7.2.6.2.5. Taiwan
          • 7.2.6.2.6. Australia
          • 7.2.6.2.7. Rest of Asia-Pacific
        • 7.2.6.3. Europe
          • 7.2.6.3.1. Germany
          • 7.2.6.3.2. France
          • 7.2.6.3.3. Italy
          • 7.2.6.3.4. United Kingdom
          • 7.2.6.3.5. Netherlands
          • 7.2.6.3.6. Rest of Europe
        • 7.2.6.4. MEA
          • 7.2.6.4.1. Middle East
          • 7.2.6.4.2. Africa
        • 7.2.6.5. North America
          • 7.2.6.5.1. United States
          • 7.2.6.5.2. Canada
          • 7.2.6.5.3. Mexico
    • 7.3. Global Social Analytics Applications (Price)
      • 7.3.1. Global Social Analytics Applications by: Type (Price)
  • 8. Appendix
    • 8.1. Acronyms
  • 9. Methodology and Data Source
    • 9.1. Methodology/Research Approach
      • 9.1.1. Research Programs/Design
      • 9.1.2. Market Size Estimation
      • 9.1.3. Market Breakdown and Data Triangulation
    • 9.2. Data Source
      • 9.2.1. Secondary Sources
      • 9.2.2. Primary Sources
    • 9.3. Disclaimer
List of Tables
  • Table 1. Social Analytics Applications: by Type(USD Million)
  • Table 2. Social Analytics Applications Solution , by Region USD Million (2015-2020)
  • Table 3. Social Analytics Applications Services , by Region USD Million (2015-2020)
  • Table 4. Social Analytics Applications: by Application(USD Million)
  • Table 5. Social Analytics Applications Customer Segmentation & Targeting , by Region USD Million (2015-2020)
  • Table 6. Social Analytics Applications Competitor Benchmarking , by Region USD Million (2015-2020)
  • Table 7. Social Analytics Applications Marketing Measurement , by Region USD Million (2015-2020)
  • Table 8. Social Analytics Applications: by Organization Size(USD Million)
  • Table 9. Social Analytics Applications Large Enterprises , by Region USD Million (2015-2020)
  • Table 10. Social Analytics Applications Medium-Sized Enterprise , by Region USD Million (2015-2020)
  • Table 11. Social Analytics Applications Small Enterprises , by Region USD Million (2015-2020)
  • Table 12. Social Analytics Applications: by Deployment Type(USD Million)
  • Table 13. Social Analytics Applications Cloud , by Region USD Million (2015-2020)
  • Table 14. Social Analytics Applications On-Premise , by Region USD Million (2015-2020)
  • Table 15. Social Analytics Applications: by Analytics(USD Million)
  • Table 16. Social Analytics Applications Predictive analytics , by Region USD Million (2015-2020)
  • Table 17. Social Analytics Applications Prescriptive analytics , by Region USD Million (2015-2020)
  • Table 18. Social Analytics Applications Diagnostic analytics , by Region USD Million (2015-2020)
  • Table 19. Social Analytics Applications Descriptive analytics , by Region USD Million (2015-2020)
  • Table 20. South America Social Analytics Applications, by Country USD Million (2015-2020)
  • Table 21. South America Social Analytics Applications, by Type USD Million (2015-2020)
  • Table 22. South America Social Analytics Applications, by Application USD Million (2015-2020)
  • Table 23. South America Social Analytics Applications, by Organization Size USD Million (2015-2020)
  • Table 24. South America Social Analytics Applications, by Deployment Type USD Million (2015-2020)
  • Table 25. South America Social Analytics Applications, by Analytics USD Million (2015-2020)
  • Table 26. Brazil Social Analytics Applications, by Type USD Million (2015-2020)
  • Table 27. Brazil Social Analytics Applications, by Application USD Million (2015-2020)
  • Table 28. Brazil Social Analytics Applications, by Organization Size USD Million (2015-2020)
  • Table 29. Brazil Social Analytics Applications, by Deployment Type USD Million (2015-2020)
  • Table 30. Brazil Social Analytics Applications, by Analytics USD Million (2015-2020)
  • Table 31. Argentina Social Analytics Applications, by Type USD Million (2015-2020)
  • Table 32. Argentina Social Analytics Applications, by Application USD Million (2015-2020)
  • Table 33. Argentina Social Analytics Applications, by Organization Size USD Million (2015-2020)
  • Table 34. Argentina Social Analytics Applications, by Deployment Type USD Million (2015-2020)
  • Table 35. Argentina Social Analytics Applications, by Analytics USD Million (2015-2020)
  • Table 36. Rest of South America Social Analytics Applications, by Type USD Million (2015-2020)
  • Table 37. Rest of South America Social Analytics Applications, by Application USD Million (2015-2020)
  • Table 38. Rest of South America Social Analytics Applications, by Organization Size USD Million (2015-2020)
  • Table 39. Rest of South America Social Analytics Applications, by Deployment Type USD Million (2015-2020)
  • Table 40. Rest of South America Social Analytics Applications, by Analytics USD Million (2015-2020)
  • Table 41. Asia Pacific Social Analytics Applications, by Country USD Million (2015-2020)
  • Table 42. Asia Pacific Social Analytics Applications, by Type USD Million (2015-2020)
  • Table 43. Asia Pacific Social Analytics Applications, by Application USD Million (2015-2020)
  • Table 44. Asia Pacific Social Analytics Applications, by Organization Size USD Million (2015-2020)
  • Table 45. Asia Pacific Social Analytics Applications, by Deployment Type USD Million (2015-2020)
  • Table 46. Asia Pacific Social Analytics Applications, by Analytics USD Million (2015-2020)
  • Table 47. China Social Analytics Applications, by Type USD Million (2015-2020)
  • Table 48. China Social Analytics Applications, by Application USD Million (2015-2020)
  • Table 49. China Social Analytics Applications, by Organization Size USD Million (2015-2020)
  • Table 50. China Social Analytics Applications, by Deployment Type USD Million (2015-2020)
  • Table 51. China Social Analytics Applications, by Analytics USD Million (2015-2020)
  • Table 52. Japan Social Analytics Applications, by Type USD Million (2015-2020)
  • Table 53. Japan Social Analytics Applications, by Application USD Million (2015-2020)
  • Table 54. Japan Social Analytics Applications, by Organization Size USD Million (2015-2020)
  • Table 55. Japan Social Analytics Applications, by Deployment Type USD Million (2015-2020)
  • Table 56. Japan Social Analytics Applications, by Analytics USD Million (2015-2020)
  • Table 57. India Social Analytics Applications, by Type USD Million (2015-2020)
  • Table 58. India Social Analytics Applications, by Application USD Million (2015-2020)
  • Table 59. India Social Analytics Applications, by Organization Size USD Million (2015-2020)
  • Table 60. India Social Analytics Applications, by Deployment Type USD Million (2015-2020)
  • Table 61. India Social Analytics Applications, by Analytics USD Million (2015-2020)
  • Table 62. South Korea Social Analytics Applications, by Type USD Million (2015-2020)
  • Table 63. South Korea Social Analytics Applications, by Application USD Million (2015-2020)
  • Table 64. South Korea Social Analytics Applications, by Organization Size USD Million (2015-2020)
  • Table 65. South Korea Social Analytics Applications, by Deployment Type USD Million (2015-2020)
  • Table 66. South Korea Social Analytics Applications, by Analytics USD Million (2015-2020)
  • Table 67. Taiwan Social Analytics Applications, by Type USD Million (2015-2020)
  • Table 68. Taiwan Social Analytics Applications, by Application USD Million (2015-2020)
  • Table 69. Taiwan Social Analytics Applications, by Organization Size USD Million (2015-2020)
  • Table 70. Taiwan Social Analytics Applications, by Deployment Type USD Million (2015-2020)
  • Table 71. Taiwan Social Analytics Applications, by Analytics USD Million (2015-2020)
  • Table 72. Australia Social Analytics Applications, by Type USD Million (2015-2020)
  • Table 73. Australia Social Analytics Applications, by Application USD Million (2015-2020)
  • Table 74. Australia Social Analytics Applications, by Organization Size USD Million (2015-2020)
  • Table 75. Australia Social Analytics Applications, by Deployment Type USD Million (2015-2020)
  • Table 76. Australia Social Analytics Applications, by Analytics USD Million (2015-2020)
  • Table 77. Rest of Asia-Pacific Social Analytics Applications, by Type USD Million (2015-2020)
  • Table 78. Rest of Asia-Pacific Social Analytics Applications, by Application USD Million (2015-2020)
  • Table 79. Rest of Asia-Pacific Social Analytics Applications, by Organization Size USD Million (2015-2020)
  • Table 80. Rest of Asia-Pacific Social Analytics Applications, by Deployment Type USD Million (2015-2020)
  • Table 81. Rest of Asia-Pacific Social Analytics Applications, by Analytics USD Million (2015-2020)
  • Table 82. Europe Social Analytics Applications, by Country USD Million (2015-2020)
  • Table 83. Europe Social Analytics Applications, by Type USD Million (2015-2020)
  • Table 84. Europe Social Analytics Applications, by Application USD Million (2015-2020)
  • Table 85. Europe Social Analytics Applications, by Organization Size USD Million (2015-2020)
  • Table 86. Europe Social Analytics Applications, by Deployment Type USD Million (2015-2020)
  • Table 87. Europe Social Analytics Applications, by Analytics USD Million (2015-2020)
  • Table 88. Germany Social Analytics Applications, by Type USD Million (2015-2020)
  • Table 89. Germany Social Analytics Applications, by Application USD Million (2015-2020)
  • Table 90. Germany Social Analytics Applications, by Organization Size USD Million (2015-2020)
  • Table 91. Germany Social Analytics Applications, by Deployment Type USD Million (2015-2020)
  • Table 92. Germany Social Analytics Applications, by Analytics USD Million (2015-2020)
  • Table 93. France Social Analytics Applications, by Type USD Million (2015-2020)
  • Table 94. France Social Analytics Applications, by Application USD Million (2015-2020)
  • Table 95. France Social Analytics Applications, by Organization Size USD Million (2015-2020)
  • Table 96. France Social Analytics Applications, by Deployment Type USD Million (2015-2020)
  • Table 97. France Social Analytics Applications, by Analytics USD Million (2015-2020)
  • Table 98. Italy Social Analytics Applications, by Type USD Million (2015-2020)
  • Table 99. Italy Social Analytics Applications, by Application USD Million (2015-2020)
  • Table 100. Italy Social Analytics Applications, by Organization Size USD Million (2015-2020)
  • Table 101. Italy Social Analytics Applications, by Deployment Type USD Million (2015-2020)
  • Table 102. Italy Social Analytics Applications, by Analytics USD Million (2015-2020)
  • Table 103. United Kingdom Social Analytics Applications, by Type USD Million (2015-2020)
  • Table 104. United Kingdom Social Analytics Applications, by Application USD Million (2015-2020)
  • Table 105. United Kingdom Social Analytics Applications, by Organization Size USD Million (2015-2020)
  • Table 106. United Kingdom Social Analytics Applications, by Deployment Type USD Million (2015-2020)
  • Table 107. United Kingdom Social Analytics Applications, by Analytics USD Million (2015-2020)
  • Table 108. Netherlands Social Analytics Applications, by Type USD Million (2015-2020)
  • Table 109. Netherlands Social Analytics Applications, by Application USD Million (2015-2020)
  • Table 110. Netherlands Social Analytics Applications, by Organization Size USD Million (2015-2020)
  • Table 111. Netherlands Social Analytics Applications, by Deployment Type USD Million (2015-2020)
  • Table 112. Netherlands Social Analytics Applications, by Analytics USD Million (2015-2020)
  • Table 113. Rest of Europe Social Analytics Applications, by Type USD Million (2015-2020)
  • Table 114. Rest of Europe Social Analytics Applications, by Application USD Million (2015-2020)
  • Table 115. Rest of Europe Social Analytics Applications, by Organization Size USD Million (2015-2020)
  • Table 116. Rest of Europe Social Analytics Applications, by Deployment Type USD Million (2015-2020)
  • Table 117. Rest of Europe Social Analytics Applications, by Analytics USD Million (2015-2020)
  • Table 118. MEA Social Analytics Applications, by Country USD Million (2015-2020)
  • Table 119. MEA Social Analytics Applications, by Type USD Million (2015-2020)
  • Table 120. MEA Social Analytics Applications, by Application USD Million (2015-2020)
  • Table 121. MEA Social Analytics Applications, by Organization Size USD Million (2015-2020)
  • Table 122. MEA Social Analytics Applications, by Deployment Type USD Million (2015-2020)
  • Table 123. MEA Social Analytics Applications, by Analytics USD Million (2015-2020)
  • Table 124. Middle East Social Analytics Applications, by Type USD Million (2015-2020)
  • Table 125. Middle East Social Analytics Applications, by Application USD Million (2015-2020)
  • Table 126. Middle East Social Analytics Applications, by Organization Size USD Million (2015-2020)
  • Table 127. Middle East Social Analytics Applications, by Deployment Type USD Million (2015-2020)
  • Table 128. Middle East Social Analytics Applications, by Analytics USD Million (2015-2020)
  • Table 129. Africa Social Analytics Applications, by Type USD Million (2015-2020)
  • Table 130. Africa Social Analytics Applications, by Application USD Million (2015-2020)
  • Table 131. Africa Social Analytics Applications, by Organization Size USD Million (2015-2020)
  • Table 132. Africa Social Analytics Applications, by Deployment Type USD Million (2015-2020)
  • Table 133. Africa Social Analytics Applications, by Analytics USD Million (2015-2020)
  • Table 134. North America Social Analytics Applications, by Country USD Million (2015-2020)
  • Table 135. North America Social Analytics Applications, by Type USD Million (2015-2020)
  • Table 136. North America Social Analytics Applications, by Application USD Million (2015-2020)
  • Table 137. North America Social Analytics Applications, by Organization Size USD Million (2015-2020)
  • Table 138. North America Social Analytics Applications, by Deployment Type USD Million (2015-2020)
  • Table 139. North America Social Analytics Applications, by Analytics USD Million (2015-2020)
  • Table 140. United States Social Analytics Applications, by Type USD Million (2015-2020)
  • Table 141. United States Social Analytics Applications, by Application USD Million (2015-2020)
  • Table 142. United States Social Analytics Applications, by Organization Size USD Million (2015-2020)
  • Table 143. United States Social Analytics Applications, by Deployment Type USD Million (2015-2020)
  • Table 144. United States Social Analytics Applications, by Analytics USD Million (2015-2020)
  • Table 145. Canada Social Analytics Applications, by Type USD Million (2015-2020)
  • Table 146. Canada Social Analytics Applications, by Application USD Million (2015-2020)
  • Table 147. Canada Social Analytics Applications, by Organization Size USD Million (2015-2020)
  • Table 148. Canada Social Analytics Applications, by Deployment Type USD Million (2015-2020)
  • Table 149. Canada Social Analytics Applications, by Analytics USD Million (2015-2020)
  • Table 150. Mexico Social Analytics Applications, by Type USD Million (2015-2020)
  • Table 151. Mexico Social Analytics Applications, by Application USD Million (2015-2020)
  • Table 152. Mexico Social Analytics Applications, by Organization Size USD Million (2015-2020)
  • Table 153. Mexico Social Analytics Applications, by Deployment Type USD Million (2015-2020)
  • Table 154. Mexico Social Analytics Applications, by Analytics USD Million (2015-2020)
  • Table 155. Social Analytics Applications: by Type(USD/Units)
  • Table 156. Company Basic Information, Sales Area and Its Competitors
  • Table 157. Company Basic Information, Sales Area and Its Competitors
  • Table 158. Company Basic Information, Sales Area and Its Competitors
  • Table 159. Company Basic Information, Sales Area and Its Competitors
  • Table 160. Company Basic Information, Sales Area and Its Competitors
  • Table 161. Company Basic Information, Sales Area and Its Competitors
  • Table 162. Company Basic Information, Sales Area and Its Competitors
  • Table 163. Company Basic Information, Sales Area and Its Competitors
  • Table 164. Company Basic Information, Sales Area and Its Competitors
  • Table 165. Company Basic Information, Sales Area and Its Competitors
  • Table 166. Company Basic Information, Sales Area and Its Competitors
  • Table 167. Company Basic Information, Sales Area and Its Competitors
  • Table 168. Social Analytics Applications: by Type(USD Million)
  • Table 169. Social Analytics Applications Solution , by Region USD Million (2021-2026)
  • Table 170. Social Analytics Applications Services , by Region USD Million (2021-2026)
  • Table 171. Social Analytics Applications: by Application(USD Million)
  • Table 172. Social Analytics Applications Customer Segmentation & Targeting , by Region USD Million (2021-2026)
  • Table 173. Social Analytics Applications Competitor Benchmarking , by Region USD Million (2021-2026)
  • Table 174. Social Analytics Applications Marketing Measurement , by Region USD Million (2021-2026)
  • Table 175. Social Analytics Applications: by Organization Size(USD Million)
  • Table 176. Social Analytics Applications Large Enterprises , by Region USD Million (2021-2026)
  • Table 177. Social Analytics Applications Medium-Sized Enterprise , by Region USD Million (2021-2026)
  • Table 178. Social Analytics Applications Small Enterprises , by Region USD Million (2021-2026)
  • Table 179. Social Analytics Applications: by Deployment Type(USD Million)
  • Table 180. Social Analytics Applications Cloud , by Region USD Million (2021-2026)
  • Table 181. Social Analytics Applications On-Premise , by Region USD Million (2021-2026)
  • Table 182. Social Analytics Applications: by Analytics(USD Million)
  • Table 183. Social Analytics Applications Predictive analytics , by Region USD Million (2021-2026)
  • Table 184. Social Analytics Applications Prescriptive analytics , by Region USD Million (2021-2026)
  • Table 185. Social Analytics Applications Diagnostic analytics , by Region USD Million (2021-2026)
  • Table 186. Social Analytics Applications Descriptive analytics , by Region USD Million (2021-2026)
  • Table 187. South America Social Analytics Applications, by Country USD Million (2021-2026)
  • Table 188. South America Social Analytics Applications, by Type USD Million (2021-2026)
  • Table 189. South America Social Analytics Applications, by Application USD Million (2021-2026)
  • Table 190. South America Social Analytics Applications, by Organization Size USD Million (2021-2026)
  • Table 191. South America Social Analytics Applications, by Deployment Type USD Million (2021-2026)
  • Table 192. South America Social Analytics Applications, by Analytics USD Million (2021-2026)
  • Table 193. Brazil Social Analytics Applications, by Type USD Million (2021-2026)
  • Table 194. Brazil Social Analytics Applications, by Application USD Million (2021-2026)
  • Table 195. Brazil Social Analytics Applications, by Organization Size USD Million (2021-2026)
  • Table 196. Brazil Social Analytics Applications, by Deployment Type USD Million (2021-2026)
  • Table 197. Brazil Social Analytics Applications, by Analytics USD Million (2021-2026)
  • Table 198. Argentina Social Analytics Applications, by Type USD Million (2021-2026)
  • Table 199. Argentina Social Analytics Applications, by Application USD Million (2021-2026)
  • Table 200. Argentina Social Analytics Applications, by Organization Size USD Million (2021-2026)
  • Table 201. Argentina Social Analytics Applications, by Deployment Type USD Million (2021-2026)
  • Table 202. Argentina Social Analytics Applications, by Analytics USD Million (2021-2026)
  • Table 203. Rest of South America Social Analytics Applications, by Type USD Million (2021-2026)
  • Table 204. Rest of South America Social Analytics Applications, by Application USD Million (2021-2026)
  • Table 205. Rest of South America Social Analytics Applications, by Organization Size USD Million (2021-2026)
  • Table 206. Rest of South America Social Analytics Applications, by Deployment Type USD Million (2021-2026)
  • Table 207. Rest of South America Social Analytics Applications, by Analytics USD Million (2021-2026)
  • Table 208. Asia Pacific Social Analytics Applications, by Country USD Million (2021-2026)
  • Table 209. Asia Pacific Social Analytics Applications, by Type USD Million (2021-2026)
  • Table 210. Asia Pacific Social Analytics Applications, by Application USD Million (2021-2026)
  • Table 211. Asia Pacific Social Analytics Applications, by Organization Size USD Million (2021-2026)
  • Table 212. Asia Pacific Social Analytics Applications, by Deployment Type USD Million (2021-2026)
  • Table 213. Asia Pacific Social Analytics Applications, by Analytics USD Million (2021-2026)
  • Table 214. China Social Analytics Applications, by Type USD Million (2021-2026)
  • Table 215. China Social Analytics Applications, by Application USD Million (2021-2026)
  • Table 216. China Social Analytics Applications, by Organization Size USD Million (2021-2026)
  • Table 217. China Social Analytics Applications, by Deployment Type USD Million (2021-2026)
  • Table 218. China Social Analytics Applications, by Analytics USD Million (2021-2026)
  • Table 219. Japan Social Analytics Applications, by Type USD Million (2021-2026)
  • Table 220. Japan Social Analytics Applications, by Application USD Million (2021-2026)
  • Table 221. Japan Social Analytics Applications, by Organization Size USD Million (2021-2026)
  • Table 222. Japan Social Analytics Applications, by Deployment Type USD Million (2021-2026)
  • Table 223. Japan Social Analytics Applications, by Analytics USD Million (2021-2026)
  • Table 224. India Social Analytics Applications, by Type USD Million (2021-2026)
  • Table 225. India Social Analytics Applications, by Application USD Million (2021-2026)
  • Table 226. India Social Analytics Applications, by Organization Size USD Million (2021-2026)
  • Table 227. India Social Analytics Applications, by Deployment Type USD Million (2021-2026)
  • Table 228. India Social Analytics Applications, by Analytics USD Million (2021-2026)
  • Table 229. South Korea Social Analytics Applications, by Type USD Million (2021-2026)
  • Table 230. South Korea Social Analytics Applications, by Application USD Million (2021-2026)
  • Table 231. South Korea Social Analytics Applications, by Organization Size USD Million (2021-2026)
  • Table 232. South Korea Social Analytics Applications, by Deployment Type USD Million (2021-2026)
  • Table 233. South Korea Social Analytics Applications, by Analytics USD Million (2021-2026)
  • Table 234. Taiwan Social Analytics Applications, by Type USD Million (2021-2026)
  • Table 235. Taiwan Social Analytics Applications, by Application USD Million (2021-2026)
  • Table 236. Taiwan Social Analytics Applications, by Organization Size USD Million (2021-2026)
  • Table 237. Taiwan Social Analytics Applications, by Deployment Type USD Million (2021-2026)
  • Table 238. Taiwan Social Analytics Applications, by Analytics USD Million (2021-2026)
  • Table 239. Australia Social Analytics Applications, by Type USD Million (2021-2026)
  • Table 240. Australia Social Analytics Applications, by Application USD Million (2021-2026)
  • Table 241. Australia Social Analytics Applications, by Organization Size USD Million (2021-2026)
  • Table 242. Australia Social Analytics Applications, by Deployment Type USD Million (2021-2026)
  • Table 243. Australia Social Analytics Applications, by Analytics USD Million (2021-2026)
  • Table 244. Rest of Asia-Pacific Social Analytics Applications, by Type USD Million (2021-2026)
  • Table 245. Rest of Asia-Pacific Social Analytics Applications, by Application USD Million (2021-2026)
  • Table 246. Rest of Asia-Pacific Social Analytics Applications, by Organization Size USD Million (2021-2026)
  • Table 247. Rest of Asia-Pacific Social Analytics Applications, by Deployment Type USD Million (2021-2026)
  • Table 248. Rest of Asia-Pacific Social Analytics Applications, by Analytics USD Million (2021-2026)
  • Table 249. Europe Social Analytics Applications, by Country USD Million (2021-2026)
  • Table 250. Europe Social Analytics Applications, by Type USD Million (2021-2026)
  • Table 251. Europe Social Analytics Applications, by Application USD Million (2021-2026)
  • Table 252. Europe Social Analytics Applications, by Organization Size USD Million (2021-2026)
  • Table 253. Europe Social Analytics Applications, by Deployment Type USD Million (2021-2026)
  • Table 254. Europe Social Analytics Applications, by Analytics USD Million (2021-2026)
  • Table 255. Germany Social Analytics Applications, by Type USD Million (2021-2026)
  • Table 256. Germany Social Analytics Applications, by Application USD Million (2021-2026)
  • Table 257. Germany Social Analytics Applications, by Organization Size USD Million (2021-2026)
  • Table 258. Germany Social Analytics Applications, by Deployment Type USD Million (2021-2026)
  • Table 259. Germany Social Analytics Applications, by Analytics USD Million (2021-2026)
  • Table 260. France Social Analytics Applications, by Type USD Million (2021-2026)
  • Table 261. France Social Analytics Applications, by Application USD Million (2021-2026)
  • Table 262. France Social Analytics Applications, by Organization Size USD Million (2021-2026)
  • Table 263. France Social Analytics Applications, by Deployment Type USD Million (2021-2026)
  • Table 264. France Social Analytics Applications, by Analytics USD Million (2021-2026)
  • Table 265. Italy Social Analytics Applications, by Type USD Million (2021-2026)
  • Table 266. Italy Social Analytics Applications, by Application USD Million (2021-2026)
  • Table 267. Italy Social Analytics Applications, by Organization Size USD Million (2021-2026)
  • Table 268. Italy Social Analytics Applications, by Deployment Type USD Million (2021-2026)
  • Table 269. Italy Social Analytics Applications, by Analytics USD Million (2021-2026)
  • Table 270. United Kingdom Social Analytics Applications, by Type USD Million (2021-2026)
  • Table 271. United Kingdom Social Analytics Applications, by Application USD Million (2021-2026)
  • Table 272. United Kingdom Social Analytics Applications, by Organization Size USD Million (2021-2026)
  • Table 273. United Kingdom Social Analytics Applications, by Deployment Type USD Million (2021-2026)
  • Table 274. United Kingdom Social Analytics Applications, by Analytics USD Million (2021-2026)
  • Table 275. Netherlands Social Analytics Applications, by Type USD Million (2021-2026)
  • Table 276. Netherlands Social Analytics Applications, by Application USD Million (2021-2026)
  • Table 277. Netherlands Social Analytics Applications, by Organization Size USD Million (2021-2026)
  • Table 278. Netherlands Social Analytics Applications, by Deployment Type USD Million (2021-2026)
  • Table 279. Netherlands Social Analytics Applications, by Analytics USD Million (2021-2026)
  • Table 280. Rest of Europe Social Analytics Applications, by Type USD Million (2021-2026)
  • Table 281. Rest of Europe Social Analytics Applications, by Application USD Million (2021-2026)
  • Table 282. Rest of Europe Social Analytics Applications, by Organization Size USD Million (2021-2026)
  • Table 283. Rest of Europe Social Analytics Applications, by Deployment Type USD Million (2021-2026)
  • Table 284. Rest of Europe Social Analytics Applications, by Analytics USD Million (2021-2026)
  • Table 285. MEA Social Analytics Applications, by Country USD Million (2021-2026)
  • Table 286. MEA Social Analytics Applications, by Type USD Million (2021-2026)
  • Table 287. MEA Social Analytics Applications, by Application USD Million (2021-2026)
  • Table 288. MEA Social Analytics Applications, by Organization Size USD Million (2021-2026)
  • Table 289. MEA Social Analytics Applications, by Deployment Type USD Million (2021-2026)
  • Table 290. MEA Social Analytics Applications, by Analytics USD Million (2021-2026)
  • Table 291. Middle East Social Analytics Applications, by Type USD Million (2021-2026)
  • Table 292. Middle East Social Analytics Applications, by Application USD Million (2021-2026)
  • Table 293. Middle East Social Analytics Applications, by Organization Size USD Million (2021-2026)
  • Table 294. Middle East Social Analytics Applications, by Deployment Type USD Million (2021-2026)
  • Table 295. Middle East Social Analytics Applications, by Analytics USD Million (2021-2026)
  • Table 296. Africa Social Analytics Applications, by Type USD Million (2021-2026)
  • Table 297. Africa Social Analytics Applications, by Application USD Million (2021-2026)
  • Table 298. Africa Social Analytics Applications, by Organization Size USD Million (2021-2026)
  • Table 299. Africa Social Analytics Applications, by Deployment Type USD Million (2021-2026)
  • Table 300. Africa Social Analytics Applications, by Analytics USD Million (2021-2026)
  • Table 301. North America Social Analytics Applications, by Country USD Million (2021-2026)
  • Table 302. North America Social Analytics Applications, by Type USD Million (2021-2026)
  • Table 303. North America Social Analytics Applications, by Application USD Million (2021-2026)
  • Table 304. North America Social Analytics Applications, by Organization Size USD Million (2021-2026)
  • Table 305. North America Social Analytics Applications, by Deployment Type USD Million (2021-2026)
  • Table 306. North America Social Analytics Applications, by Analytics USD Million (2021-2026)
  • Table 307. United States Social Analytics Applications, by Type USD Million (2021-2026)
  • Table 308. United States Social Analytics Applications, by Application USD Million (2021-2026)
  • Table 309. United States Social Analytics Applications, by Organization Size USD Million (2021-2026)
  • Table 310. United States Social Analytics Applications, by Deployment Type USD Million (2021-2026)
  • Table 311. United States Social Analytics Applications, by Analytics USD Million (2021-2026)
  • Table 312. Canada Social Analytics Applications, by Type USD Million (2021-2026)
  • Table 313. Canada Social Analytics Applications, by Application USD Million (2021-2026)
  • Table 314. Canada Social Analytics Applications, by Organization Size USD Million (2021-2026)
  • Table 315. Canada Social Analytics Applications, by Deployment Type USD Million (2021-2026)
  • Table 316. Canada Social Analytics Applications, by Analytics USD Million (2021-2026)
  • Table 317. Mexico Social Analytics Applications, by Type USD Million (2021-2026)
  • Table 318. Mexico Social Analytics Applications, by Application USD Million (2021-2026)
  • Table 319. Mexico Social Analytics Applications, by Organization Size USD Million (2021-2026)
  • Table 320. Mexico Social Analytics Applications, by Deployment Type USD Million (2021-2026)
  • Table 321. Mexico Social Analytics Applications, by Analytics USD Million (2021-2026)
  • Table 322. Social Analytics Applications: by Type(USD/Units)
  • Table 323. Research Programs/Design for This Report
  • Table 324. Key Data Information from Secondary Sources
  • Table 325. Key Data Information from Primary Sources
List of Figures
  • Figure 1. Porters Five Forces
  • Figure 2. Supply/Value Chain
  • Figure 3. PESTEL analysis
  • Figure 4. Global Social Analytics Applications: by Type USD Million (2015-2020)
  • Figure 5. Global Social Analytics Applications: by Application USD Million (2015-2020)
  • Figure 6. Global Social Analytics Applications: by Organization Size USD Million (2015-2020)
  • Figure 7. Global Social Analytics Applications: by Deployment Type USD Million (2015-2020)
  • Figure 8. Global Social Analytics Applications: by Analytics USD Million (2015-2020)
  • Figure 9. South America Social Analytics Applications Share (%), by Country
  • Figure 10. Asia Pacific Social Analytics Applications Share (%), by Country
  • Figure 11. Europe Social Analytics Applications Share (%), by Country
  • Figure 12. MEA Social Analytics Applications Share (%), by Country
  • Figure 13. North America Social Analytics Applications Share (%), by Country
  • Figure 14. Global Social Analytics Applications: by Type USD/Units (2015-2020)
  • Figure 15. Global Social Analytics Applications share by Players 2020 (%)
  • Figure 16. Global Social Analytics Applications share by Players (Top 3) 2020(%)
  • Figure 17. Global Social Analytics Applications share by Players (Top 5) 2020(%)
  • Figure 18. BCG Matrix for key Companies
  • Figure 19. Salesforce (United States) Revenue, Net Income and Gross profit
  • Figure 20. Salesforce (United States) Revenue: by Geography 2020
  • Figure 21. Oracle Corporation (United States) Revenue, Net Income and Gross profit
  • Figure 22. Oracle Corporation (United States) Revenue: by Geography 2020
  • Figure 23. SAS Institute Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 24. SAS Institute Inc. (United States) Revenue: by Geography 2020
  • Figure 25. Adobe Systems Incorporated (United States) Revenue, Net Income and Gross profit
  • Figure 26. Adobe Systems Incorporated (United States) Revenue: by Geography 2020
  • Figure 27. International Business Machines Corporation (United States) Revenue, Net Income and Gross profit
  • Figure 28. International Business Machines Corporation (United States) Revenue: by Geography 2020
  • Figure 29. GoodData Corporation (United States) Revenue, Net Income and Gross profit
  • Figure 30. GoodData Corporation (United States) Revenue: by Geography 2020
  • Figure 31. Brandwatch (United Kingdom) Revenue, Net Income and Gross profit
  • Figure 32. Brandwatch (United Kingdom) Revenue: by Geography 2020
  • Figure 33. Clarabridge, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 34. Clarabridge, Inc. (United States) Revenue: by Geography 2020
  • Figure 35. Digimind (United States) Revenue, Net Income and Gross profit
  • Figure 36. Digimind (United States) Revenue: by Geography 2020
  • Figure 37. Crimson Hexagon, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 38. Crimson Hexagon, Inc. (United States) Revenue: by Geography 2020
  • Figure 39. Netbase Solutions, Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 40. Netbase Solutions, Inc. (United States) Revenue: by Geography 2020
  • Figure 41. Cision US Inc. (United States) Revenue, Net Income and Gross profit
  • Figure 42. Cision US Inc. (United States) Revenue: by Geography 2020
  • Figure 43. Global Social Analytics Applications: by Type USD Million (2021-2026)
  • Figure 44. Global Social Analytics Applications: by Application USD Million (2021-2026)
  • Figure 45. Global Social Analytics Applications: by Organization Size USD Million (2021-2026)
  • Figure 46. Global Social Analytics Applications: by Deployment Type USD Million (2021-2026)
  • Figure 47. Global Social Analytics Applications: by Analytics USD Million (2021-2026)
  • Figure 48. South America Social Analytics Applications Share (%), by Country
  • Figure 49. Asia Pacific Social Analytics Applications Share (%), by Country
  • Figure 50. Europe Social Analytics Applications Share (%), by Country
  • Figure 51. MEA Social Analytics Applications Share (%), by Country
  • Figure 52. North America Social Analytics Applications Share (%), by Country
  • Figure 53. Global Social Analytics Applications: by Type USD/Units (2021-2026)
List of companies from research coverage that are profiled in the study
  • Salesforce (United States)
  • Oracle Corporation (United States)
  • SAS Institute Inc. (United States)
  • Adobe Systems Incorporated (United States)
  • International Business Machines Corporation (United States)
  • GoodData Corporation (United States)
  • Brandwatch (United Kingdom)
  • Clarabridge, Inc. (United States)
  • Digimind (United States)
  • Crimson Hexagon, Inc. (United States)
  • Netbase Solutions, Inc. (United States)
  • Cision US Inc. (United States)
Additional players considered in the study are as follows:
Simplify360, Inc. (India) , Hootsuite Media Inc. (Canada) , Meltwater (United States) , Germinait Solutions Private Limited (India)
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Key Highlights of Report


Oct 2021 212 Pages 85 Tables Base Year: 2021 Coverage: 15+ Companies; 18 Countries

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Global Social Analytics Applications Market Quantitative research analysis
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Frequently Asked Questions (FAQ):

The Social Analytics Applications market is expected to see a CAGR of % during projected year 2020 to 2026.
Top performing companies in the Global Social Analytics Applications market are Salesforce (United States), Oracle Corporation (United States), SAS Institute Inc. (United States), Adobe Systems Incorporated (United States), International Business Machines Corporation (United States), GoodData Corporation (United States), Brandwatch (United Kingdom), Clarabridge, Inc. (United States), Digimind (United States), Crimson Hexagon, Inc. (United States), Netbase Solutions, Inc. (United States) and Cision US Inc. (United States), to name a few.
North America is dominating the Social Analytics Applications Market.

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