Greek Yogurt Market Scope
Greek Yogurt is a stained yogurt, which is often made from milk that has been concentrated by removing some of its water content or by adding some butterfat and milk powder. As it is comparatively enriched than the unstained yogurt, the strained yogurt is much thicker than the unstained one. In the North America and Europe, the stained yogurt is made up with low fat or free fat yogurt.
According to AMA, the Global Greek Yogurt market is expected to see growth rate of 5.0%
For Global Greek Yogurt Market the number of manufacturers are mainly concentrated to European and North American market. The Middle East and APAC market has fragmented competition. For the United States, very few Greek Yogurt manufacturers have covered almost 50% of the overall market thus this market show high oligopoly. Research Analyst at AMA estimates that United States Vendors will contribute to the maximum growth of Global Greek Yogurt market throughout the predicted period.
Chobani (United States), Fage (Luxembourg), Yoplait (France), Stonyfield (United States), Dannon Oikos(United States), YoCrunch Naturals Yogurt, Straus Family Creamery (United States), Ellenos (United States), Cabot (United States) and Brown Cow Farm (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Anderson Erickson Dairy (United States), Hiland Dairy (United States), YILI (China), Morinaga Milk (Japan), Alpina Foods (United States) and Auburn Dairy Products (United States).
About Approach
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
Segmentation Overview
The study have segmented the market of Global Greek Yogurt market by Type (Full-Fat Yogurt, De-Fat Yogurt and Fat-Free Yogurt), by Application (Children and Adults) and Region with country level break-up.
On the basis of geography, the market of Greek Yogurt has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
On July 27th 2018, Chobani has launched high protein as well as low sugar Greek yogurt across the United States following a successful debut in the Pacific, Northeast and Florida markets. The company will introduce its new formats of the brand hitting stores in January 2019. and On June 14th 2018, Extra Virgin Foods has introduced the ‘first and only’ Greek yogurt sold in the United States, opening up a debate on authenticity.
Yogurt Manufacturers should follow the manufacturing and packaging regulations in accordance with “Grade A Pasteurized Milk Ordinance,” by Food and Drug Administration. Moreover, the manufacturing plant may be inspected and approved by the U. S. Department of Agriculture. If so, the applicable requirements included in 7 CFR Part 58, Grading and Inspection, General Specifications for Approved Plants and Standards for Grades of Dairy Products shall apply.
Market Trend
- Flavored Greek Yogurts
- Greek Yogurts with Minimized Lactose Tolerance
- Low Fat Greek Yogurts
Market Drivers
- Increasing Prevalence of Healthy Foods and Awareness about Healthy Food
- Greek Yogurt Possess High Nutritional Value
- Increasing Adoption of Greek Yogurt in variety of Applications
Opportunities
- Higher Opportunities in Untapped Markets such as Asia Pacific and Middle East Market
Restraints
- High Lactose Tolerance may be Hazardous to Health
- Comparatively Expensive
- Less Durable than Other Eatables
Challenges
- Multiple Prerequisites such as Cold Storage, Good Quality Milk
- Hard to Trade Internationally Due to less Durability at normal Temperature
Key Target Audience
Yogurt Manufacturers, Yogurt Distributors and Traders, Agricultural Industry, Medical Organisations, Dairy Firms and Other Government and Private Organisations