Market Snapshot:
Free-to-air (FTA) are radio and television (TV) services broadcast in clear that is unencrypted form, allowing any person with the proper receiving equipment to receive the signal and listen or view to the content without requiring a subscription, other ongoing cost or one-off fee for example Pay-per-view. In the traditional sense, this is carried on with the terrestrial radio signals and received with an antenna. Due to factors like speedy rate in adoption of digital technologies and as it does not involve any of the subscription fees, therefore the can be growing opportunity in the market. While some of the factors like a limitation of access to the fewer channel and also to the premium channels there can be hindrance for the market.
The research analyst at AMA estimates Free to air Service market to grow at a compounded annual growth rate of 13.9%
Market Drivers
- Speedy rate of adoption of digital technologies
- Does not involve any subscription fees
Market Trend
- Technological advancements in the field of radio and television broadcast services
- Violation of piracy
Restraints
- Limitation of accessing to fewer channels
Opportunities
Popularity of digital broadcasting and video-on-demand services are creating an ample demand for FTA services
Players Covered in the Study are:
BBC (United Kingdom), BT (United Kingdom), Deutsche Telekom (Germany), Eutelsat (France), ITV (United Kingdom), Mediaset (Italy), ProSiebenSat (Germany), RTL (Luxembourg), Sky (United Kingdom) and Rai Pubblicità (Italy)