What is Bubble Tea Market Scope?
Bubble tea is one of the most consumed beverages containing tea as its key ingredient with chewy tapioca balls which is also known as bubble milk tea, boba tea or juice, pearl milk tea as well as simply a bubble tea. The positive health benefits, the introduction of new flavors of bubble tea and decreases in demand for carbonated drinks provide opportunities for market expansion.
The Bubble Tea market study is being classified by Type (Original Flavored Bubble Tea , Fruit Flavored Bubble Tea and Other Flavors), by Application (Kids (<10 years), Teenagers (<25 years) and Adults) and major geographies with country level break-up. According to AMA, the Global Bubble Tea market is expected to see growth rate of 7.21% and may see market size of USD3.2 Billion by 2025.
The Vendors having a strong hold in the market are Kung Fu Tea, Gong Cha, Boba Guys, and Chatime. Research Analyst at AMA predicts that Vendors from Asian and North American will contribute to the maximum growth of Global Bubble Tea market throughout the predicted period.
Kung Fu Tea (United States), Gong Cha (Taiwan), Boba Guys Inc. (United States), Chatime (Taiwan), ShareTea (Taiwan), 8tea5 (Belgium), Kuai Ke Li Enterprise Co. Ltd. (Quickly) (Taiwan), OCOCO International Co., Ltd. (Taiwan), VIVI BUBBLE TEA (United States), Lollicup USA Inc. (United States) and CuppoTee Company (Taiwan) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Bubble Tea House Company (United Kingdom), Ten Ren's Tea Time (United States), Sumos Sdn Bhd (Malaysia), Troika JC. (Qbubble) (United States) and Fokus Inc. (Taiwan).
Segmentation Analysis
Analyst at AMA have segmented the market study of Global Bubble Tea market by Type, Application and Region.
On the basis of geography, the market of Bubble Tea has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
On 16th August, 2018, ShareTea has opened 2 more stores in the Southern California state including Irvine and Rowland Heights. In January 2018, the company has opened a new store in Vietnam. Moreover in April 2017, the company has made an official announcement to clarify Sharetea only has one trademark 'Sharetea' been using in brand name, logo, symbol, designs and all relative marketing materials. There is no other Sub-Brand or Co-Brand authorized by Sharetea.
Influencing Market Trend
- Introduction to Flavored Bubble Tea
- Regional Expansion by the manufacturers of Global Bubble Tea Market
Market Drivers
- Health Benefits Associated with Bubble Tea
- Contains Rich Source of Antioxidants called Polyphenols.
Opportunities
- Anti-Oxidant, Anti-Inflammatory and Anti-Carcinogenic Properties
- Increasing Consumption in North American and European Market
Restraints
- Addition of Artificial Preservatives and Colors
Challenges
- Increasing Distribution Overheads across the Globe
- Continuously Changing Consumer Preferences and Eating Styles
Analyst View
Global bubble tea is found to dominate in the originator Taiwan (originated in 1980) and later has gained attention from other countries in APAC region. Although, the market possesses very limited non-substantial entry barriers, a few limited manufacturers are functioning in the geographically concentrated regions. On the other hand, introduction of numerous flavored bubble tea is expected to generate lucrative demand for bubble tea across the globe.
Key Target Audience
Bubble Tea Manufacturers, Bubble Tea Distributors and Traders, Bubble Team Upstream and Downstream Buyers, Industrial Associations, Private Organizations, Government Agencies and Others
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