Vegetable juice refers to a drink made from blended vegetables. The vegetable juice market has high growth prospects owing to increasing awareness about the nutritional portfolio of the vegetable juices and growing inclination towards healthy beverages. Moreover, increasing demand for the organic fruit juices boosting the market growth. In addition, rising demand from the developing economies expected to drive the market demand over the forecasted period.This growth is primarily driven by Increasing Demand for Organic Vegetable Juice and Changing Lifestyle Standard Fueled By Rise in Disposable Income.
Globally, a noticeable market trend is evident Growing Health Consciousness among Millennials
. Major Vendors, such as Biotta (Switzerland), Campbell Soup Company (United States), Naked Juice Company (United States), Suja Life, LLC (United States), Motts LLP (United States), Coca-Cola (United States), Evolution Fresh (United States), RAW Pressery (India), Arrow Juice (Saudi Arabia), Tropicana Products, Inc. (United Kingdom), Little Mississippi Juice Co. (Canada), King Juice Company, Inc. (United States) and Old Orchard Brands, LLC. (United States) etc have either set up their manufacturing facilities or are planning to start new provision in the dominated region in the upcoming years.
11th October 2019, The Coca-Cola Co launched new vegetable juice. The new tomato juice blend is a mix of tomato, carrot, celery, cucumber and beet juices. The company launched the new juice with an aim to enter another beverage category.
“In the United States, the standards covering the composition of juices and juice products and their labeling are governed by the FDA and USDA. Canada has similar regulations. Oversight of the fruit juice industry in EU countries is by a combination of compulsory directives and recommendations. In addition, the European Fruit Juice Association (AIJN) applies a code of practice in the evaluation of fruit and vegetable juices. This is a more detailed guideline, including figures for a large number of quality, authenticity and identity parameters that the fruit juice industry should adhere to. The AIJN Code of Practice was introduced in 1990 and is used by national food inspections as well as by fruit processors globally. Moreover, other major juice-importing regions also have a mixture of obligatory and voluntary standards to control imported food products.”
- Increasing Demand for Organic Vegetable Juice
- Changing Lifestyle Standard Fueled By Rise in Disposable Income
- Growing Health Consciousness among Millennials
- Increasing Awareness about Nutritional Content of the Vegetable Juices
- Stringent Government Regulations Regarding Food and Beverages
- Fluctuating Raw Material Prices
Growing Inclination towards Healthy Vegetable Juices and Rising Demand from the Developing Economies
Poor Packaging of the Vegetable Juices
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