Goji Powder Market Scope
Goji Powder is made from goji berries which are small red fruits said to have high antioxidants and other medicinal properties. This tiny red fruits are then dried and crushed into powder before mass selling them. Goji powder is available in black and red form with red form accounting for the largest market. Naturally Goji berries are sweet and slightly savoury in flavour. They are said to benefit eyes, slowdown aging, strengthen liver, kidney and even benefit patients to recover from cancer. Currently, North America is the biggest market of Goji Powder.
The Goji Powder market study is segmented by Type (Black Goji Powder and Red Goji Powder), by Application (Health Products, Food Industry and Others) and major geographies with country level break-up.
Increasing Demand for Natural herb and ingredients has led to growth of Goji berry derived goji powder market. The growth is expected to accelerate with increasing awareness through aggressive e-commerce marketing of the product. Currently, North America is the biggest market of goji powder.
Unicorn Superfoods (Australia), KIKI Health Ltd. (United Kingdom), Organicway Inc. (China), Navitas Organics (United States), NutraValley Biotech Inc. (United States), Micro Ingredients (United States), Sb Organics Ltd. (India), Asiya Life (Thailand), Carrington Farms (United States) and Sunfood Superfoods (United States) are some of the key players that are part of study coverage. Additionally, the Vendors which are also part of the research are Root Circle (United States), Eco-Taste (China) and Urban Platter (India).
The research aims to propose a patent-based approach in searching for potential technology partners as a supporting tool for enabling open innovation. The study also proposes a systematic searching process of technology partners as a
preliminary step to select the emerging and key players that are involved in implementing market estimations. While patent analysis is employed to overcome the aforementioned data- and process-related limitations, as expenses occurred in that technology allows us to estimate the market size by evolving segments as target market from total available market.
AMA Research has segmented the market of Global Goji Powder market by Type, Application and Region.
On the basis of geography, the market of Goji Powder has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).
Market Leaders and their expansionary development strategies
In 2018, Carrington Farms, a US based natural foods producer and suppliers has announced acquisition of Tera’swhey, who produces organic whey protein. The company states they feed the dairy cows with grass only. The two companies are strategically aligned with each other along with their organic product line, thus both of them look to combine their synergies and expand further.
- Red Goji Powder Accounts for the Largest Market
- Increasing Demand for Health Beneficial Ingredients and Herbs
- Growth in Immune Boosting Supplements and Other Health Products
- E-Commerce Platforms Present an Opportunity for the Marketing and Increasing Presence of the Product
- Counterfeit and Adulterated Products are Present in this Market
- Unawareness about the Presence and Benefits of the Market
Key Target AudienceGoji Powder Manufacturers, Suppliers and Distributors, Raw Material Suppliers, New Entrants/Investors, Venture Capitalists and Private Equity Firms and End-Use Industries
Frequently Asked Questions (FAQ):
1. Is it possible to have certain customization in the study?
The Study can be customized to meet your requirements. Please connect with our representative, who will ensure you get a study that suits your business objectives.
2. How big is the Goji Powder Market?
Yes, the study does represent market size by key business segment, application/end users and major geographies forecasted till 2026.