What is Entertainment Media Market?
Entertainment is a kind of activity that attracts the attention as well as interest of an audience or brings joy and pleasure. It can be an idea or a task but is more likely to be one of the activities or events that have evolved over thousands of years in order to get the audience's attention. The entertainment media market includes all broadcast media from newspapers, magazines, television, and radio, as well as popular forms of entertainment such as film, music, and books. The sector with the highest annual growth rate is forecast to be Internet video, which will grow by 11.6 percent, while newspaper publishing is expected to shrink 2.7 percent annually from 2016 to 2021. The US entertainment media industry contributes more than USD 632 billion to the economy and represents a third of the global industry. The film and television industries alone contribute more than USD 41 billion to the economy each year and provide jobs to nearly 2 million people. The US publishing industry includes more than 6,000 magazine publishers with annual sales of approximately USD 28 billion, 4,227 newspaper companies with combined annual sales of USD 26 billion, and approximately 2,600 book publishers with combined annual sales of approximately USD 27 billion. The US broadcast and programming industry, which includes wireless networks and broadcasters, consists of approximately 3,348 companies with an average of approximately USD 17 billion in annual sales. Much of the total revenue from radio broadcasts is generated through local advertising on radio programs. The United States has more than 1,300 television and cable companies with combined annual sales of USD 126 billion.
The market study is being classified by Type (TV Media, Film Media, Internet Media and Printed Media), by Application (Residential and Enterprises) and major geographies with country level break-up.
Time Inc. (United States), Alphabet Inc. (United States), Yomiuru Shimbun Holdings (Japan), The Walt Disney Company (United States), ProSiebenSat.1 Media (Germany), Comcast (United States), CCTV (China), ITV (United Kingdom), Time Warner Cable (United States), Gannett Co., Inc. (United States), 21st Century Fox (United States), Mediaset (Italy), Facebook (United States), Bertelsmann (Germany), Viacom (United States), CBS Corporation (United States), Baidu (China) and News Corporation (United States) are some of the key players profiled in the study. Additionally, the Vendors which are also part of the research are Advance Publications (United States), iHeartMedia (United States), Discovery (United States), Grupo Globo (Brazil) and Yahoo (United States).
The companies are now exploring the market by adopting mergers & acquisitions, expansions, investments, new developments in existing service, and collaborations as their preferred strategies. The players are also exploring new geographies and industries through expansions and acquisitions so as to avail a competitive advantage through combined synergies. Research Analyst at AMA predicts that United States Vendors will contribute to the maximum growth of Global Entertainment Media market throughout the predicted period.
Analyst at AMA have segmented the market study of Global Entertainment Media market by Type, Application and Region.
On the basis of geography, the market of Entertainment Media has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
- An Upsurge in Number of Internet Users
- Increase in Promotional Activities
- Rapid Increase in Investments in Entertainment Media
- Growth Potential in Emerging Countries
- Operational Complexity May Hamper the Market
- Technological Innovations in the Entertainment Sector
- Government Support for Promoting Entertainment Media
- Lack of Skilled Personnel
Key Target AudienceProviders of Entertainment Media, New Entrants/Investors, Analysts and Strategic Business Planners, Venture Capitalists and Private Equity Firms, Government Regulatory and Research Organizations and End-Users
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Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**
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