Global IP Geolocation Software Market Overview:
IP geolocation software analyses an IP address to a geographic location. In todayís market situation every internet-based device has an IP address. This address provides the general geolocation of the device. Companies are using IP geolocation to prevent fraud, analyze sales leads, deliver regional content, and more. Some of the players profiled in the study are GeoSurf (Israel), IP2Location (Malaysia), Microsoft (United States), KickFire (United States), NeuStar Inc. (United States), Whois API LLC (United States), MaxMind (United States), Engage Live Sales Dashboard (United States), Digital Element, Inc. (United States) and El Toro LLC (United States).
On the basis of geography, the market of IP Geolocation Software has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Deployment Mode, the sub-segment i.e. On-Premise will boost the IP Geolocation Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Organizations Size, the sub-segment i.e. Small and Medium Enterprises will boost the IP Geolocation Software market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers
- Growing Requirement from Cloud-Based IP Geolocation Solutions
- Development in IP Geolocation Solutions that Help Curb Credit Card Fraud
- Increasing Number of New Market Entrants
- The Slowdown in the Economy Because of the Coronavirus Pandemic
- Rapid advancements in digital technologies and cybersecurity systems, across the globe. This software detecting and preventing fraud is a major from the e-Commerce sector. The market operating is highly focused on providing a unified customer experience, majorly in the payment stage.
- High Cost Associated with IP Geolocation Software
- Lack of Consumer Awareness
Key Market Developments:
In October 2019, Digital Element, Inc. announced its partnership with SmartSoft. Through this initiative, the company enhances the performance of Digital Elementís NetAcuity IP datasets for fraud detection, money laundering, and risk management across the financial industry.
The market is strongly fragmented by key market-leading players who are highly focusing on production technologies, improving efficiency, and service life. There are numerous growth opportunities in the market, those are captured by tracking the ongoing process improvement and financial flexibility by investing in market growth strategies.
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, IP Geolocation Software Providers, Government Regulatory and Research Organizations and End-Use Industries
Major Objectives Focused through this Study
To define, describe, and forecast the Global IP Geolocation Software market on the basis of product  , application [Content Personalization, Fraud Detection, Ad Targeting, Traffic Analysis, Compliance, Geo-targeting and Digital Rights Management], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the IP Geolocation Software market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the IP Geolocation Software industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Players which are also part of the research are Digital Envoy (United States), Loqate (United States) and apilayer Data Products GmbH (Austria).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the IP Geolocation Software market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.