What is URL Shortener?
The URL shortener is the platform that helps take longer URLs and converts them into manageable links that exceed a certain limit. A URL shortener provides the exact shortened URL that sends the user to the targeted page. Some of the URL shortener platforms also offer additional features to track, manipulate those links along with the analytics, UTM support, retargeting, and fully responsive facility with quality enhancement.
The market study is broken down, by Application (SME (Small and Medium Enterprises) and Large Enterprise) and major geographies with country level break-up.
Google (United States), Hootsuite Inc. (Owly) (Canada), Bitly, Inc. (United States), Rebrandly (Ireland), TinyURL Inc. (United States), Small SEO Tools (United Kingdom), Sniply (Canada), Clkim (Israel) and Telnyx LLC (United States) are some of the key players that are part of study coverage.
AdvanceMarketAnalytics has segmented the market of Global URL Shortener market by Type, Application and Region.
On the basis of geography, the market of URL Shortener has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Pricing Option, the sub-segment i.e. Free will boost the URL Shortener market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Deployment, the sub-segment i.e. On-Premise will boost the URL Shortener market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Features, the sub-segment i.e. Analytics Dashboard will boost the URL Shortener market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
On 26th September 2019, Telnyx introduced the URL shortener which provides a custom URL shortening service to use in your SMS and MMS messages. You’ll be able to add your own brand name to the domain, making your links instantly recognizable to customers. Not only this, but custom URLs also help improve message deliverability. Using common URL shorteners like bit.ly or goo.gl will result in your messages being blocked. Telnyx URL Shortener provides an easy-to-configure alternative.
- Rising Use of URL Shortener buy Digital Marketers to Promote the Content in Various Platform
- The Need for Managing the URL Length to Support in the Online Platform
- Growing Use of Social Media Platform
- Increasing Demand for the URL Shortener form Various Large Scale Entreprises Around the Globe to Promote their Brands Specially Due to the Prevailing Economic Situation
- Risk of Fake and Unreliable URL Shortener Platform
- Stiff Competition in the URL Shortener Market
Key Target AudienceURL Shortener Developers, Industry Associations, Agencies and Institutes, Potential Investors, Regulatory Bodies and Others
About ApproachDuring this study the evaluation and validation of the market size is done through various sources including primary and secondary analysis. AMA Research & Media follows industrial and regulatory standards such as NAICS/SIC/ICB/TRCB, to have the better understanding of the market. The market study is conducted on basis of more than 200 companies dealing in the market regional as well as global areas with purpose to understand companys positioning regarding market value, volume and their market share for regional as well as global.
Further to bring relevance specific to any niche market we set and apply number of criteria like Geographic Footprints, Regional Segments of Revenue, Operational Centres, etc. The next step is to finalize a team (In-House + Data Agencies) who then starts collecting C & D level executives and profiles, Industry experts, Opinion leaders etc. and work towards appointment generation.
The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.
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