Global Digital Marketing Service Market Overview:
Digital Marketing Service is a comprehensive service that enables companies to grow their brands using digital marketing such as social media marketing, phone marketing, and others. Unlike traditional marketing services, digital marketing services utilize only digital platforms involving the internet. Various services offered under digital marketing include SEO, marketing automation, social media marketing, phone marketing, content management, and others. The growth of digital marketing services directly depends on the increasing penetration of the internet. Geographically, North America is the largest market although the Asia Pacific is emerging as a significant market Some of the players profiled in the study are Accenture PLC (Ireland), IBM Corporation (United States), Marketo, Inc. (United States), Salesforce.com, Inc. (United States), SAP SE (Germany), SAS Institute, Inc. (United States), Kobe Digital (United States), Digital Silk (United States), Dream Theory (United States) and NoGood (United States).
On the basis of geography, the market of Digital Marketing Service has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Components, the sub-segment i.e. Software will boost the Digital Marketing Service market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by End Users, the sub-segment i.e. BFSI will boost the Digital Marketing Service market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Organization Size, the sub-segment i.e. Large Enterprises will boost the Digital Marketing Service market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers
- Rising Adoption of Social Media Marketing with Photos and Videos
- Targeted Mobile Ads as Per Individual Users are Increasing in Popularity
- Software Segment is Rapidly Increasing in Market Share
- Due to Lack of IT and Telecom related Infrastructure in Developing Countries, Traditional Marketing Services are Preferred
- Media and Entertainment has Huge Potential for Advertisements over Video Streaming Applications
- A Large Number of Local and Global Players Available in the Market
Key Market Developments:
In 2019, Accenture PLC, a multinational consultancy and IT solutions provider has announced the completion of the acquisition of Storm Digital. The Dutch firm Storm Digital is known to provide complete digital marketing services, with specializations in social and programmatic advertising services and search optimization services. The acquisition will help both Accenture to strengthen its capabilities as well as its geographical presence in the Netherlands.
In 2021, eYantra, an India-based brand merchandising and marketing company has announced the completion of the acquisition of Digital Ozone which is a digital marketing agency. This acquisition deal will enable eYantra to further expand its digital marketing services for end-to-end customers or mostly large corporations.
Digital Marketing Service Providers, New Entrants/Investors, Venture Capitalists and Private Equity Firms, Analysts and Strategic Business Planners, End-Use Industries and Others
Major Objectives Focused through this Study
To define, describe, and forecast the Global Digital Marketing Service market on the basis of product  , application [Content Management, Marketing Automation, Campaign Management, Social Media Marketing, CRM and Others], key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Digital Marketing Service market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Digital Marketing Service industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Players which are also part of the research are The Bigger Boat (United States), Bird Marketing Limited (United States) and Vine Street Digital (Australia).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Digital Marketing Service market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.