Global Men Grooming Products Market Overview:
Men grooming products are becoming the most demanding products in demand in the grooming industry. In todayís industry, men's grooming is in fact gaining immense popularity among the masses. With the increasing awareness among men have come to realize that grooming is an extremely important part of their lifestyle. Today men's grooming and cosmetics market become a large industry that consists of many categories of men grooming products. Today Men are not only attentive to their beards and hairstyles, they are more inclined towards fragrances, skin, and body care products. According to the study, the United Kingdom's men grooming products market value has increased by nearly USD 129.96 million in the duration of 2015 to 2017. Some of the players profiled in the study are Procter & Gamble (United States), Beiersdorf (Germany), Johnson & Johnson (United States), L'Oreal (France), Unilever (United Kingdom), Colgate-Palmolive (United States), Coty (United States), ITC Limited (India), Koninklijke Philips (Netherlands) and Edgewell Personal Care (United States).
On the basis of geography, the market of Men Grooming Products has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). If we see Market by Category, the sub-segment i.e. Beard & Moustache Care will boost the Men Grooming Products market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Formulation, the sub-segment i.e. Oil will boost the Men Grooming Products market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Distribution Channels, the sub-segment i.e. Supermarket/Hypermarket will boost the Men Grooming Products market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth. If we see Market by Skin, the sub-segment i.e. Sensitive will boost the Men Grooming Products market. Additionally, the rising demand from SMEs and various industry verticals gives enough cushion to market growth.
Market Growth Drivers
- Rapid Development in Menís Grooming Products
- The Upsurge in Beauty Consciousness Among Men
- Growth in Disposable Income in Developed Regions
- Increase in Investment from Branded Companies Such as Nika, and Others
- Development in Packaging
- The Slowdown in Economy Because of Coronavirus Outbreak
- Increase in Availability Across E-Commerce Websites
- Increase in Ratio of Young Crowd
- The Rise in Consumer Awareness
- High Cost Associated with Premium Keywords
Key Market Developments:
In Jul 2019, Philips announced the launch of its latest male products in male grooming technology, it is having capabilities for styling, trimming, and shaving in a single hybrid tool. Through this product development, the company is setting the male grooming segment in India.
There are various companies are operating in this market, and they are expanding their footprints in new geographical regions by adopting various market growth strategies such as mergers & acquisitions, expansions, investments, new product launches, and others. This is an emerging market creating huge opportunities in the coming years, to capture these opportunities there are various new players are entering this market.
Venture Capitalists and Private Equity Firms, New Entrants/Investors, Analysts and Strategic Business Planners, Men Grooming Products Manufacturers, Suppliers, and Distributors, Raw Material Suppliers, Government Regulatory and Research Organizations and End-Use Industries
Major Objectives Focused through this Study
To define, describe, and forecast the Global Men Grooming Products market on the basis of product  , application , key regions and end user
To provide in-depth information regarding major influencing factors affecting the growth of the market (trends, drivers, restraints, opportunities, and industry-centric and regional challenges)
To strategically analyse the micro-markets and important business segments with respect to individual growth drivers , market trends and potential, and historical contributions to the total market
Identifying the opportunities in the market for key stakeholders and detailing the competitive landscape for market leaders
To provide market size for various segments of the Men Grooming Products market with respect to major geographies, namely, South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico)
To strategically profile the key players and analyzing their market shares and core competencies in the Men Grooming Products industry
To track key developments such as product launches, expansions, agreements, partnerships, mergers & acquisitions, and R&D activities that are key factors in shaping the market
Available Customization: Data related to EXIM [Export- Import], production & consumption by country or regional level break-up can be provided based on client request**. Additionally, the Vendors which are also part of the research are Estee Lauder (United States), LVMH (France) and Shiseido (Japan).
** Confirmation on availability of data would be informed prior purchase
While framing the research framework, major and emerging players operating in the Men Grooming Products market in various regions have been profiled, and their offerings, geographic footprints, and distribution/sales channels have been analysed through in-depth discussions. The primary research is performed by taking the interviews of executives of various companies dealing in the market as well as using the survey reports, research institute, and latest research reports. Meanwhile, analyst team keeps preparing set of questionnaires and after getting appointee list; the target audience are then tapped and segregated with various mediums and channels that are feasible for making connection that includes email communication, telephonic, skype, LinkedIn Group & InMail, Community Forums, Community Forums, open Survey, SurveyMonkey etc.