What is Microlearning Platforms Market Scope?
Microlearning platforms are corporate learning solutions employed by HR and learning and development (L&D) departments. These training solutions provide employees with short bursts of focused educational content that fit into a daily workflow and are accessible on any device. Companies can create their own content or access a pre-existing learning content library that includes a mix of video, flashcards, and performance support resources, to name a few. Increasing demand for training desk less and mobile workers across industries and growing need for skills-based and result-oriented training among enterprises are the major factors driving the growth of the global microlearning platforms market.
The Microlearning Platforms market study is being classified and major geographies with country level break-up. According to AMA, the Global Microlearning Platforms market is expected to see growth rate of 12.78% and may see market size of USD2.94 Billion by 2026.
Research Analyst at AMA predicts that Players from United States will contribute to the maximum growth of Global Microlearning Platforms market throughout the predicted period.
IBM (United States), Axonify Inc. (Canada), Qstream, Inc. (United States), Gnowbe Group Ltd (United States), EdApp Inc. (United States), Tovuti LMS (United States), Auzmor (United States), Kahoot! (Norway), LearnUpon (Ireland), InspireOne Technologies Pvt. Ltd (India) and Code of Talent (United States) are some of the key players profiled in the study. Additionally, the Players which are also part of the research are Grovo (United States), Ocasta (United Kingdom), LEADx (United States), LemonadeLXP (Canada), Mobietrain (Belgium) and Bridge Learning Tech (United Kingdom).
Segmentation Analysis
Analyst at AMA have segmented the market study of Global Microlearning Platforms market by Type, Application and Region.
On the basis of geography, the market of Microlearning Platforms has been segmented into South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico). North America region held largest market share in the year 2020. Europe on the other hand stood as second largest market due to the presence of key companies into the region and high technological advancement.
Market Influencers and their development strategies
On 11th February 2020, Bridge Learning Tech is excited to unveil a new MicroLearning platform, mLearn, at Learning Technologies Conference 2020 in London on the 13th and 14th of February. With mLearn, Bridge Learning Tech aims to disrupt the L&D industry and change the way in which organizations procure learning solutions.
On 3rd April 2019, Axonify has announced that its corporate microlearning platform is now available on the SAP App Center, the digital marketplace for SAP partner offerings. Axonify integrates with SAP SuccessFactors Learning to deliver adaptive microlearning capabilities powered by AI to its customers.
Influencing Market Trend
- Increasing Adoption of Microlearning Platform for Gamification of Training and Education
Market Drivers
- Rising Demand for Training Deskless and Mobile Workers Across Industries
- Upsurging Need for Skills-Based and Result-Oriented Training Among Enterprises
Opportunities
- Increasing Traction for Personalized and Adaptive Microlearning
- Growing Usage of AR, VR, AI, and Machine Learning, and Mobile Technology
Restraints
- Reluctance of Enterprises to Spend Huge Amount on Transforming Existing Training Content Into Microcontent
Challenges
- Lack of Impetus Among Learners
- Lack of Awareness Regarding Microlearning Benefits
Key Target Audience
Microlearning Platforms Providers, Research Organizations and Consulting Companies, Potential Technology Investors, Regulatory & Government Bodies, Downstream Vendors, End Users and Others
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